How WOKY Won Over Korean Consumers on Wadiz

와디즈

Last updated: 2026-07-21

WOKY is a titanium ceramic tumbler brand built to solve a long-standing issue with traditional tumblers: persistent odors and stubborn staining that force people to replace them again and again. WOKY turned this powerful solution into a massive 39,385% funded campaign on Wadiz.

It raised ₩196,924,500 and reached 3,590 supporters on its first Wadiz campaign. Three moves drove that result: solving one clear pain point, splitting rewards into 9 price tiers, and running pre-launch events to test demand. This guide breaks down all three, so you can apply them to your own campaign.

Item	Value
Project	WOKY Titanium Ceramic Tumbler
Funding Rate	39,385%
Backers	3,590
Total Amount Raised	₩196,924,500

Winning Over Consumers in a Red-Ocean Category

Tumblers are one of the most crowded categories in the consumer market including Wadiz. Worldwide zero-waste movement sparked a tumbler boom, and well-known brands kept that boom going. It still hasn’t slowed down: in a recent survey, Korean consumers in their 20s and 30s named "it’s trendy to carry a tumbler" as a top reason for using one. WOKY launched right into the middle of that crowded market. Its first campaign did well enough that the team has since run several encore campaigns, turning one product into an ongoing series. The three strategies below explain why it worked — and how a maker in any saturated category can use the same playbook.

01. Solve Pain Points for Brand Hoppers

In a highly saturated tumbler market where consumers constantly cycle through brand after brand, WOKY won over these "tumbler nomads" by fixing the exact flaw that drove their behavior.

People switch tumblers for a few reasons: price, material, capacity. WOKY listened to all of them, but put the single biggest dealbreaker at the forefront: persistent odor and staining. By building the product around solving this primary frustration while perfecting the rest, WOKY hit a pain point that tumbler nomads had been waiting for someone to fix.

One comment read: "The staining and smell bothered me so much that I stopped using tumblers and switched back to a mug or a glass."

Titanium solved both problems, and WOKY said so immediately — in the title, and again in the first lines of the campaign story. The story stayed focused on one thing: what it feels like to drink from it. No smell. No metallic taste. Titanium might be an unfamiliar material to the supporters, but this one everyday detail made the benefit easy to picture.

02.Provide Diverse Reward Options to Maximize Supporter Engagement

WOKY priced its rewards for different buyers at once — solo shoppers, couples, and families — instead of picking just one.

WOKY split its lineup into 9 tiers, ranging from ₩49,000 (approx. $36) up to ₩399,000 (approx. $290). Because larger bundles offered a lower per-unit price, supporters naturally found a reason to upgrade: if I’m buying anyway, the bigger set is the better deal.

Pricing is always a delicate balance. Price a reward too high, and supporters hesitate; price it too low, and it’s hard to build significant total funding even with a large supporter count. WOKY solved this by offering single items alongside bigger bundles, giving customers a better deal when they bought more.

As a result, solo buyers could comfortably grab a single set, while those shopping for family or gifts could choose the largest bundle—without either option feeling like a compromise.

💡TIP: Wadiz recommends pricing a flagship reward above ₩70,000 (approx. $51). In the Home & Living category—which includes tumblers—successful 2025–2026 campaigns averaged reward payments in the high ₩120,000s (approx. $90+), while campaigns with a clear main reward image converted 1.7x better than those without.

➡️A Reward Design Guide for First-Time Crowdfunders

03. Validate Local Demand and Drive Buzz Through Interactive Events

WOKY used Wadiz’s Launching Soon period to test demand and build trust, before asking anyone to pay.

Their first move was running a trial event . WOKY sent samples out during the Launching Soon period, so real reviews were already live in the community the moment the campaign opened. You don’t need many samples or applicants to run one — and if your campaign meets Wadiz’s criteria, it can also get featured in an official promotion. For a shopper who’s never heard of your brand, one honest review can be the deciding factor.

Next, they leveraged a ‘Notify-Me' event to capture high-intent buyers ahead of the launch. WOKY collected 6,104 sign-ups before launch, with 1,400 coming in the first three days alone. More sign-ups before launch means more algorithmic visibility right after launch, which raises your odds of success. Wadiz also reports that ‘notify me’ sign-ups before launch can drive up to 58% of a campaign’s total revenue in some cases. This is a valuable stat to benchmark as you plan.

Lastly, WOKY fostered community interaction by running a small giveaway alongside an interactive poll. Supporters who posted about the product in their own communities got free tumbler accessories in return. WOKY also ran a color poll through its News Update, giving them clear insight into Korean consumer preferences beforehand.

None of this needs a big budget. It needs a plan to ask your future supporters what they want, before you’ve spent money assuming you already know.

FAQ (Frequently asked questions)

Q. What is News and does it have to be written in Korean?

A.On Wadiz, News is a built‑in communication tool where the Maker posts updates to:

Notify Launching Soon subscribers and Supporters about the project
Share manufacturing and shipping progress
Run events (e.g., giveaways, Product Seeding, surveys)
Explain changes, delays, or improvements

These posts appear in the project’s News tab and are also pushed via notifications/email depending on the Supporter’s settings.

It is not mandatory to write in Korean; however, it is highly recommended so local supporters can easily understand your updates, engage with your project, and build trust with your brand.

Q. Why is ‘Notify Me’ feature important?

A.“Notify Me” collects people who have already shown interest in your project. When main Funding opens, these people receive a notification and are much more likely to become Supporters. Building a strong "Notify Me" audience drives fast early momentum—which is critical, as Wadiz data shows that funds raised within the first three days account for roughly 58% of a project's total funding success.

Q. Can I edit reward prices and options after the funding campaign opens?

A.No, modifications are not allowed. Once the main campaign goes live, you cannot edit reward prices, discounts, quantity limits, shipping fees/countries, or reward packages and options. However, you are still permitted to update the reward title, description, main image, Early Bird badge, or add entirely new rewards. Because of these restrictions, carefully structuring your reward options before launch is extremely important.

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