6 Funding Trends to Watch This Year... Wadiz Releases 2024 Trend Report
6 Funding Trends to Watch This Year... Wadiz Releases 2024 Trend Report
- Amid Consumer Spending Slowdown, ‘Segmented Taste Consumption’ Becomes More Pronounced... Products That Save Money and Time and Improve Quality of Life Gain Popularity
- Analyzed Approximately 18,000 Projects to Identify 6 Major Trend Keywords
‘Community-Based Consumption’, ‘Perfectionism’, ‘Mainstream Fan Culture’ and Other Concepts Must Be Clear to Succeed
Wadiz, a lifestyle design funding platform, released the ‘2024 Wadiz Trend Report’ and presented 6 major funding trend keywords that forecast the year ahead.
The number of new projects released on Wadiz funding, pre-order (advance purchase), and store in 2023 was 17,667, showing a 42% increase compared to the previous year. This trend report analyzed projects that were highly successful on Wadiz last year and identified 6 keywords.
In 2023, Wadiz released approximately 1,500 new products per month on average. In particular, products with distinct characteristics based on segmented tastes became very popular. This was analyzed as reflecting the era of high inflation, where projects tailored to individual circumstances and preferences, such as ‘High Efficiency’ and ‘Fan Culture’, led the trends due to the constraints of money and time.
Wadiz forecasts that the following keywords will lead 2024 trends: △Community-Based Consumption (Community) △Perfectionism That Allows No Compromise (Perfectionism) △Relief of Small Desires (Small Happiness) △Trusted Spin-offs (Spin-off) △People Adapting to the Environment (Adaptation) △Mainstream Fan Culture (Digging).
‘Community-Based Consumption’ is a prime example, reflecting the ‘Process Economy’ trend where consumers participate in product or service creation. The <Crayon Shin-chan Official Goods> funding project gathered fans and attracted over 3,000 participants, and the emerging beauty brand ‘Neulsseun’ raised 230 million won in its first project through authentic development stories and communication for functional cosmetics <I'm Ample>.
Additionally, high-efficiency home living products that reduce unnecessary time and energy consumption have also gained attention. Innovative products that improve washing capability <Laundry Doctor Washing Ball>, <Mokibo Fusion Keyboard> that added keyboard, touchpad, and case functions to iPad without a keyboard, and other demand to improve quality of life led to reasonable consumption.
Beyond that, projects that add small happiness to daily life centered on the ‘Food’ category, new attempts by well-known big brands, official goods from mega content such as <Suzume's Door Fixing> and <Your Name>, and other projects achieved great success and led the trends.
A Wadiz official said, “From brands just starting out to well-known big brands, Wadiz is a place to check market response one season ahead,” and added, “This trend report will be a useful resource for makers continuing new challenges this year.”
Meanwhile, the 6 major trend keywords of ‘2024 Wadiz Report’ can be viewed and downloaded from the Wadiz blog (blog.wadiz.kr).