Wadiz-Treasure Hunter, 'Creator Business Development' MOU Signed
Wadiz-Treasure Hunter, 'Creator Business Development' MOU Signed
- YouTubers and influencers personally introduce 'Wadiz Store Group Buying'... Expected to be released weekly in June
- 'Creators with strong fanbase x Wadiz Store brands' collaborate on limited edition product launch
- Exploring new business opportunities linking creators and funding... Seeking synergies in product development, live commerce, etc.
Wadiz joins hands with MCN company Treasure Hunter to accelerate the expansion of a creator-centric commerce ecosystem.
Wadiz, a lifestyle design funding platform, announced on the 30th that it has signed a strategic business agreement with Treasure Hunter on 'Creator Funding and Commerce Business'.
Treasure Hunter is Korea's first-generation MCN company specializing in discovering and supporting creators, with around 700 renowned domestic and international influencers and YouTubers currently active.
This agreement was established to mutually cooperate on activating influencer group buying through Wadiz Store and promoting creator funding and commerce business. Wadiz plans to establish a collaborative structure between its funding and commerce services and creators affiliated with Treasure Hunter, with full implementation beginning in June.
Specifically, the companies plan to cooperate in various areas including △matching creators with Wadiz Store products and conducting group buying △developing new products through collaborations between creators and Wadiz-listed brands and launching them via funding △building creator commerce business models.
Wadiz can propose Wadiz Store products tailored to creators' specialized fields to conduct group buying, or promote collaborations between creators and store-listed brands to develop products and launch them first via Wadiz funding. For example, offering camping equipment to a camping specialist YouTuber to conduct group buying targeting followers, Wadiz supporters, and general customers.
Through this, Wadiz can enjoy store promotion effects through influencers with strong fanbase, and creators can attempt joint sales planning with Wadiz such as launching selected successful funding products as limited editions.
Additionally, Wadiz supports creators' product development. By connecting creators' ideas with manufacturing companies that can realize them and launching them first via Wadiz funding, Wadiz plans to create a three-way collaborative structure between creators, makers, and Wadiz to generate synergies.
A Wadiz official stated, "We are excited about the synergy expected from strategic collaboration with Treasure Hunter, a leading MCN company," and added, "We will introduce Wadiz's diverse innovative products to a wider audience through the content of renowned creators."
Meanwhile, starting with the 'Wadiz Store Group Buying Showroom introduced by influencers and YouTubers' in June, the two companies plan to officially launch their collaboration.