Wadiz Store strengthens early brand growth support with 'Brand Day'

Wadiz Store strengthens early brand growth support with 'Brand Day'

- February's Wadiz Brand Day selected brand 'Sohwi' surpasses 100 million won in sales in just 6 days... secures 4,000 new customers
- Through effective marketing support, Wadiz Store attracts attention as a new brand with expectations for increased fandom and sales
- Plans to provide intensive marketing and promotional support by selecting popular brands each month

The funding store platform Wadiz announced on the 14th that makers participating in 'Brand Day,' a brand-dedicated zone, have achieved cumulative sales of 800 million won.

Wadiz Brand Day is a brand planning exhibition held at 'Wadiz Store,' which sells successfully funded products year-round, where popular brands are highlighted monthly and various benefits are provided to supporters. Designed to expand customer touchpoints for makers from small to big brands and provide effective marketing, it was created to contribute to the Wadiz ecosystem.

In February, the clean inner beauty brand 'Sohwi' held its Brand Day from the 20th to the 25th for 6 days. Sohwi, participating in Brand Day, achieved cumulative sales of 800 million won, secured 4,000 or more 'followers' among customers on the Wadiz Maker page, and achieved a 5.0 out of 5 satisfaction rating. Notably, 37% of purchasers during the Brand Day period were first-time customers, successfully securing new customer acquisition.

'Sohwi,' a maker who opened their first funding project on Wadiz in 2023, achieved 700 million won in funding on Wadiz in 2024, and subsequently generated 100 million won in sales in just 5 days through participating in this Brand Day.

'Wadiz Store' is evaluated as a growth platform for early-stage brands as it can secure fandom and increase sales through Wadiz channels that effectively showcase brand philosophy and product development stories.

Makers selected for Brand Day are provided with growth solutions that lead from advertising operations to branding, new member purchases, and increased sales. In particular, exposure on app entry screens (intro), quick menus, and main banners allows for effectively raising awareness in a short period.

A Wadiz Store official said, "Brand Day is a brand-dedicated zone that introduces carefully selected brands that have passed the high standards of Wadiz supporters," and added, "It will establish itself as a new choice for makers from hidden brands to big brands who want to meet new customers."

Meanwhile, Wadiz plans to introduce direct-from-farm food makers for March's Brand Day, which will run from March 27th to April 2nd through the Wadiz app and web. Benefits including discount coupons and online lowest price guarantees will be provided to Wadiz customers.