Wadiz Hosts "Rising Beauty" Event Through April 2nd, Showcasing K-Beauty Trends at a Glance
"K-Beauty Trends at a Glance" Wadiz Hosts 'Rising Beauty' Event Through April 2nd
- Spotlight on Projects Introduced by Beauty Influencers … Over 360 Products to Launch
- From Science Beauty to Body Ritual, Emerging Beauty Trends on Display
- Wadiz Opened 2,000 Beauty Fundings Last Year Alone … Driving K-Beauty Growth
Wadiz, the funding and store platform, is hosting the beauty special event 'Rising Beauty' from Thursday, March 20 through Wednesday, April 2. Having launched 2,000 new beauty products in 2024 alone, Wadiz will present 2025 K-Beauty trends and introduce over 360 beauty items at this event.
The beauty trends selected by Wadiz are: △ 'Science Beauty' featuring new ingredients and raw materials, △ 'Body Ritual' for healing body and mind, △ 'Inner Beauty' for cultivating inner beauty, and △ 'Home Device' for at-home care. The event captures newly emerging trends in the beauty market, such as Slow-Aging, which slows the pace of aging, and Inner-Beauty, which manages skin through dietary intake.
This special event will feature beauty projects introduced by well-known influencers. Skincare brand Abit will unveil a 'spray-on cleanser' with influencer Kim Hyunjung, who has 1.21 million Instagram followers. Face Factory, which attracted 8,000 supporters with beauty devices such as high-frequency massagers and scalp peeling devices, will present a home down-perm device with grooming YouTuber Seunggaeng-i, who has 1,900 subscribers.
The 'Collagen Glutathione' product by influencer Yeoriyeori, who successfully raised 100 million won in funding last year, received pre-launch notification sign-ups from 6,000 people. The foam cleanser by Temitemi, a brand from a 20-year makeup artist from Cheongdam-dong, and the makeup puff by Instagram influencer Kimi House, purchased by over 3,000 people, are also drawing significant attention.
In addition, products such as a non-irritating retinol cream, a Tansuk Therma body cream, and a face contouring gua sha device surpassed 1,000 pre-launch notification sign-ups, demonstrating the high interest in trendy beauty products.
"The key to crowdfunding success is reflecting market trends and the needs of supporters, which makes Wadiz the place to discover the latest trends quickly," said a Wadiz representative. "Since this special event will feature trendy and differentiated new products unique to Wadiz—including beauty items introduced by influencers—we hope for a lot of interest and participation."