The Heart of Wadiz's Success Story: Do You Know the 'Jack-of-all-Trades' Project Director?
The Heart of Wadiz's Success Story: Do You Know the 'Jack-of-all-Trades' Project Director?
We're familiar with the word PD in the context of 'a director who creates content,' right? But there's a company that uses the word PD in a different way. The word PD, referring to this new job title 'Project Director,' is something you'll hear frequently once you join Wadiz.
You know, 'back in my day~' kind of talk. The word 'funding' used to feel unfamiliar. But these days it's become such a common concept. In this age of investment, the 'Wadiz' platform, which serves as a gateway where investors can directly fund creators' ideas and bring them to reality, has become incredibly popular.
'Latte Working Mom,' a journalist in her 40s, has been using Wadiz since its early days. When you look at the review articles written by 'Latte Working Mom,' readers will realize she's meticulous about consumption and possesses extensive knowledge. The place where 'high-involvement consumers' like 'Latte Working Mom' gather is precisely Wadiz.
It's no exaggeration to say that Project Directors, or PDs, have played a crucial role in making Wadiz what it is today. They oversee everything from planning to sourcing to marketing in order to lead various funding projects to success. Like the products I create, they dedicate themselves wholeheartedly to projects.
The person we'll meet in this 'Market Insider' is PD Cheon Ji-yoon, who has successfully led various projects at Wadiz. I'm confident that the story of PD Cheon, who loves work more than anyone else and is brimming with passion for what he does, will resonate deeply with the MZ generation.
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Self-Development is Essential for PDs
PD Cheon was able to lead projects like the Han-Il Electric humidifier because of the habit of reading all consumer reviews and checking for necessary improvements. While other MDs also do this sort of thing, Wadiz PDs need to introduce new products rather than source existing ones, so they check reviews more meticulously and work harder to stay ahead of trends.
"If an MD's role is to source quality products that already exist, a PD's role is to create something new that didn't exist before or discover items that are ahead of the market. That's why we need to see more, know more, and have more sense. That's why we need to work harder."
Recently, PD Cheon enrolled in school to study marketing. Isn't the MZ generation the one that values work-life balance (balancing work and life)? But here she is, attending school even after work and on weekends to do better at her job—that was quite surprising.
'Latte Working Mom' seems to have had some biases about the MZ generation. But realizing that there are many MZs like PD Cheon who work to do better at their jobs and integrate work into their lives to make things more valuable was eye-opening.
"Work-life balance is of course important. But I believe work and life are inseparable. When I do well at my work and accomplish it satisfactorily, the quality and value of my life rise accordingly. Rather than thinking about 'work-life balance' separately from work and life, I believe it's important to make an effort so that work and life can both become valuable together.
Wadiz PDs are engaging in various self-development to further strengthen their strengths and compensate for their shortcomings. PDs who don't do this become obsolete. With PDs who work harder than anyone else gathered together, won't Wadiz become an even more successful company in the future?"
'Latte Working Mom' couldn't help but nod as she listened to PD Cheon's story. To achieve the title of 'Director' in her early thirties—how passionate and dedicated she must have been about her work. And how wonderful a company is Wadiz, where such people gather. It was exciting to think about it.
"Wadiz's growth is my growth. Isn't that one of the great things about startups? All Wadiz PDs are working hard for their own growth and running hard for the company's growth. My dreams going forward will be no different from Wadiz's dreams. I'm already excited and my heart is racing about all the things Wadiz will do in the market."
/ Reporter Lee So-ra sora@techm.kr