How to Set the Period for Launching Soon and Write a Story to Attract 1,000 Notification Subscribers

Last Updated: August 3, 2026 

Successful Campaigns launching soon :
Formula for Setting the Campaign Period and Writing Your Story

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• Launching soon, your campaign will run for 14–25 days, ensuring you secure a sufficient number of notification sign-ups.
• 77% ofprojects that exceeded 1,000 notification sign-ups raised 10 million won or more.
• 93% ofsuccessful projects utilized targeted advertising, allocating 55–70% of their advertising budget during the phase leading up to launching soon and 30–45%after launch.

Wadiz operates a “Launching Soon” period before the official launch of a funding campaign, during which the project is previewed and users can sign up for notifications. The “Launching Soon” period serves as a preparation phase to secure supporters who will make payments on the first day of the funding campaign. The number of notification sign-ups and the funding campaign’s success can vary significantly depending on the duration of this period and how the Story is structured.

Funding Period	Probability of Funding Failure	Funding Amount (Median)
7–13 days	27.9%	940,000 won
14–20 days	9.3%	5.82 million won
21st–25th	7.2%	10.25 million won

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1. Why the Launching Soon Period Is Necessary

The “Launching Soon” period is a preparatory phase where you preview your project and collect sign-ups for notifications before the main funding campaign begins—a phase that essentially determines the campaign’s success or failure. There are three main benefits to this period:

① Secure supporters who will make a payment on the first day of the campaign

Supporters who click “Sign Up for Notifications” during the period when the campaign is launching soon will automatically receive a notification when the campaign goes live. These supporters will make the first payments on launch day, and a high achievement rate on the first day can attract the attention of new supporters.

② Secure time to test the effectiveness of your ads

If you launch ads immediately upon the campaign’s launch, you’ll have very little time to fine-tune your ad creatives and targeting. By running ads during the period launching soon, you can gather data on which creatives have high click-through rates and which target audiences are most likely to sign up for notifications. This data serves as the foundation for your post-launch conversion ads.

③ A chance to fine-tune Rewards and the detail page

By reviewing the comments, inquiries, and referral paths of those who have signed up for notifications, you can see what information supporters are curious about. Based on this, you can fine-tune the Rewards structure, product detail page copy, and FAQs one last time before launching soon. In other words, the pre-launch period is a time to simultaneously prepare for payments, set up ads, and conduct a final review of your Story—and how well you use this time will determine your performance on the first day of the launch.

2. Recommended Period for Launching Soon

Based on successful projects from 2025 onward, projects that raised 10 million won or moreran their pre-launching phase for an average of about 16 days. The group that ran its pre-launching phase for 21–25 days—the longest duration—showed the best results, with a failure rate of 7.2% and a 50.5% probability of raising 10 million won or more. The longer the period before launching, the more time you have to promote your project and gather a sufficient number of notification subscribers. Additionally, you can use advertising data from this period to develop a strategy that benefits your main funding campaign. Therefore, we recommend running the pre-launch for at least two weeks rather than keeping the schedule too tight.

Launching Soon Campaign Duration	Probability of Funding Failure	Funding Goal (Median)
7–13 days	27.9%	940,000 won
14–20 days	9.3%	5.82 million won
21–25 (policy maximum)	7.2%	10.25 million won

Announce That You Are Launching Soon to Boost Funding Success Rates

3. Key Structure for Writing a Story That Will Be Launched Soon

For the announcement that will be launched soon, you don’t need to include the entire Story—it’s enough to clearly provide just enough information to encourage users to click “Sign Up for Notifications.”

① What to Include in the First 3–4 Paragraphs

• One line explaining who the product is for supporters
• 1–2 lines addressing the supporter’s concerns or problems
• 2–3 key benefits the Rewards provide (simple keywords)

② Must-include elements in the middle

• Before-and-after comparisons, statistics, or a summary of key ingredients/technologies demonstrating the product’s main features and effects
• A one-paragraph maker’s story explaining “why this product was created”

③ Conclusion

• Launch date and a brief overview of early bird and limited-edition Rewards
• Emphasize why people should sign up for notifications now (exclusive benefits for subscribers, limited quantities or time frames, etc.)

Frequently Asked Questions (FAQ)

Q. What should I prepare before launching soon?

A. It’s a good idea to prepare your story that will be launched soon (using the “Why–What–Benefits” structure), the launch period (minimum 14 days, recommended 16–20 days), and the News and early bird Rewards you’ll publish immediately after launch.

Q. How can I get a lot of people to sign up for notifications?

A. A story on the landing page that clearly highlights your target audience, pain points, and key benefits, combined with setting a generous period of around 16–20 days before launching soon, works well together. We recommend reviewing your advertising materials and media-specific strategies separately. For more information, please refer to the guide on using ads that are launching soon and the checklist for boosting sign-ups 14 days before launching soon.

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📌 View popular content related to content launching soon

• 5 Key Points to Review to Boost Sign-ups 14 Days Before Launch
• Attract supporters to sign up for notifications with ads that announce the launching soon of the campaign
• How to Use News Updates and Events to Increase Your Chances of a Successful Funding Campaign

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