How to Design Rewards to Increase the Chances of Reaching 10 Million Won (+Early Bird Package)

Last Updated: July 15, 2026

How to Structure Rewards to Increase Your Chances of Reaching 10 Million Won
Create 6–8 options based on 1–2 flagship products

This is helpful for people like this

• I’m not sure how many rewards to offer or what their prices should be during funding
• I’m wondering if it’s okay to list just one flagship product
• I’m at a loss on how to structure early bird and bundle options
• I’m curious about the Rewards formula used by projects that raised over 10 million won

Don’t miss these key points!

• Even with just 1–2 flagship products, if you combine the three elements—early bird, quantity, and package contents— Rewards of 6 or more.
• The method most commonly used by successful projects is dividing the early bird tiers (78%).
• The main Rewards account for success projects 32.4% of successful projects’ revenue.

The reward structure is just as important as the project details page. Projects with 8 or more rewards had a success rate of 88%, which is 23 percentage points higher than those with 3 or fewer (65%).

Many makers put a lot of effort into their project detail pages, but often launch with only 2–3 Rewards—the actual choices users face right before the “Pay” button. Looking at projects that concluded between 2025 and 2026, success rates and funding amounts varied significantly depending on the number of Rewards and pricing structure. Let’s explore how successful projects design their Rewards—from the number of options to tiered pricing and optional images.

1. Four Ways to Create a Rewards Ladder

It’s easy to assume that if there are six rewards, you need to prepare six different products. In reality, that’s not the case. Successful projects create six or more rewards using just one or two flagship products. There are four main methods for doing this.

*Percentage of successful projects raising over 10 million won that used these methods to structure their Rewards

The most common method used by successful projects is dividing the campaign into early-bird tiers. This means that even with just one product, you can create multiple Rewards simply by implementing an early-bird strategy that offers significant discounts to supporters who pay early. You can also expand the ladder by increasing the quantity to create packages (1, 2, or 4 units), or—if you have two or more products—by bundling them into sets.

2. The primary Rewards price range is 70,000–150,000 won

We analyzed actual payment data from successful projects that raised over 10 million won to determine which Rewards price range generated the most revenue.

We recommend positioning your main rewards in the 70,000–150,000 won range, using rewards under 30,000 won as entry-level options that allow people to participate without hesitation, and rewards over 300,000 won as premium options that boost the average order value. 
Combining the main price range (70,000–150,000 won) with the next tier (150,000–300,000 won) accounts for 58.3% ofthe revenue generated by successful projects.

3. Three Examples of Rewards Ladder Structures from Successful Projects

I’ve categorized these into three patterns based on the number of flagship products and expansion strategies. Choose the pattern that most closely matches your products and use it as a reference.

Pattern 1. Package Structure: 1 Featured Product × N Units

Even with just one flagship product, this method creates a tiered structure by increasing the quantity to 2, 4, or 8 units. As the quantity increases, the unit price per item decreases, so the idea that “the more you buy, the more you save” immediately clicks in supporters’ minds.

Rewards Package Example 1: Capsule Olive Oil (Funding Goal: 60 million won, 1 main reward)

Key to Success

• The Rewards with the highest number of transactions is the 4-box set in the 50,000 won range (270 orders, 42% discount per unit). 
• Since the unit price decreases as the quantity increases, even if the absolute price is high, it feels like a relative benefit, which encourages purchases.
• Give each reward an intuitive name based on consumption patterns—such as “Couple, Family, or Group Purchase Pack”—to help supporters immediately select the reward that best fits their situation.

Pattern 2. Set Composition: Combining 2–3 Featured Products

When there are 2–3 flagship products, this approach involves selling each item individually while also offering combination sets (A+B, B+C, A+B+C) to increase the number of Rewards to 6 or more. The discount rate for each combination is set differently compared to the total cost of the individual items to adjust the appeal of the sets.

Rewards Structure Example 2: Black Santa Convection Heater (Funding Goal: 690 million won, 3 main rewards)

Key Success Factors

• While there are three main products in different sizes, we added three sets to create a total of six Rewards.
• The discount on the sets is only 1% compared to buying individual items. Instead, we stimulated the need—such as “It would be nice to have a small one in the kids’ room and a large one in the living room”—to drive purchases.
• With sets, explaining “why you should buy them together” is more effective at driving purchases than simply offering a discount rate.

Pattern 3. Early Bird: 1 Featured Product × Price/Benefit Options

This is the rewards configuration pattern most frequently used by successful campaign makers. By dividing the tiers into “Ultra → Super → Early Bird” in order of greatest benefit and adding price or other perks, you can create a tiered structure even with a small number of rewards.

Rewards Configuration Example 3: Olizio Lifting Device (Funding Goal: 470 million won, 1 Featured Reward)

Key Success Factors

• Out of a total of 1,431 purchases, 1,417 (98.9%)were for the Ultra and Limited-Time offers. 
• The Ultra Early Bird discount (11%) isn’t exceptionally large. Instead, we created Super and Regular Early Bird options with relatively smaller benefits to enhance the appeal of the Ultra Early Bird.
• Additionally, the key was adding an extra sheet mask to create the impression that “the benefits are different” and using quantity limits to provide a “reason to check out quickly.”

💡 Wait a minute—what percentage should the early bird discount be set at?
Based on successful projects raising 10 million won or more, the average early bird discount rate relative to the standard Rewards price is as follows.

The gap between the three Early Bird tiers is only 2–4 percentage points, so the difference isn’t very noticeable. The key is to create a “reason to pay early” by setting limited quantities for each Early Bird tier and designing options that add extras (gifts or additional features), as seen with the Olizio example above.

Tip 1. Having trouble structuring your Rewards? Ask WAi

If you’re struggling to come up with ideas for your rewards ladder, write down your project details and go to Maker Home > Ask WAi to see which rewards structure is best suited for your project.

Ask WAi right now

Tip 2. Final Rewards Checklist Before Launch

Once you’ve finished registering your Rewards, go over the items below one by one before the campaign launches.

• We identified the number of flagship products and determined which of the three patterns (multi-purchase, set combinations, or tiered early bird) applied.
• There are 6 or more Rewards.
• There are at least one main Rewards in the 70,000–150,000 won range.
• There is at least one entry-level reward under 30,000 won and at least one premium reward over 300,000 won.
• If early bird tiers are defined, the differences in benefits (contents and quantity limits) between each tier are clearly visible to supporters.
• Each reward has a representative image, and for set or quantity-based rewards, all included items are clearly displayed.
• Reward names include target audience hints such as “Couple,” “Family,” or “BEST” (optional).

Frequently Asked Questions (FAQ)

Q. How many Rewards are appropriate?

A. Successful projects raising 10 million won or more typically offer 6 to 8 rewards on average. Even if you have just one flagship product, you can create six or more reward options by combining early bird discounts, quantity tiers, and different component combinations. More important than the number itself is whether the rewards are arranged in a ladder-like structure—ranging from low to high prices—centered around your flagship reward (70,000–150,000 won).

Q. What is an appropriate percentage for the early bird discount?

A. Based on actual data, early bird discounts average around 42%, super early bird at 44%, and ultra early bird at 46%. The difference between tiers is small, at 2–4 percentage points. Rather than simply offering a large discount in the earlier tiers, we recommend adding an extra item to the package or setting a “first N units” quantity limit to create a compelling reason to pay now.

Q. Can I create a variety of Rewards even if I only have one flagship product?

A. Yes, it’s possible. For consumables that sell out quickly (such as food or cosmetics), you can create tiered quantities (1, 2, 4, or 8 units). For high-priced single products (such as electronics or facial lifting devices), dividing them into Early Bird tiers (Ultra, Super, and Early Bird) allows you to create 4 to 8 different Rewards even with just one product.

Q. How should I set the discount rate for bundle Rewards?

A. This varies greatly depending on the case. The Black Santa Convection Heater discussed in this article sold well as a set even though the discount was only about 1% compared to the total price of the individual items. For sets, it may be more important to explain “why this combination is appealing” (e.g., different sizes for each room, sets for couples, gift sets, etc.) rather than offering a large discount.

When designing rewards, the goal is to present appealing options to supporters rather than simply listing the options you have available. Carefully consider who the supporters are who want to participate in your project and what kinds of options they might want, then create at least six attractive reward options.

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📌 If you’re creating a project, be sure to check out this content

• A Must Before Launch! Rewards Design Checklist
• Why Rewards Option Design Is Key to a Successful Wadiz Funding Campaign
• How to Create Product Detail Pages and GIFs That Convince Customers Without Video
• A 4-Step Guide to Designing Product Detail Pages That Drive Funding Success
• Review Your Product Detail Page Before Funding to Boost Results

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