Wadiz Funding Success Guide | How to Increase Your Chances of Success on Your Second Attempt After a First Failure

Last Updated: July 15, 2026

Makers who made this change reached 10 million won+!
Guide to Trying Again After a Failed Funding Campaign

This is helpful for people who...

• I want to prepare thoroughly from my very first funding campaign and succeed
• I’ve failed once, and I don’t want to repeat that experience
• I want to reach 10 million won or more on my second attempt

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The success or failure of a second attempt hinges on “what was changed.” Among projects that made no major changes from their first attempt, 68% failed again, while projects that modified their notification settings, launching soon, Rewards, or Story raised over 10 million won and succeeded.

According to wadiz data, 68% of the 654 projects that attempted a second campaign without prior success failed again. This means that if you don’t re-examine the key points from your first funding campaign and make changes, you’ll just repeat the same results. So, what exactly did the makers who successfully raised over 10 million won on their second attempt change, and how did they do it? After comparing 2,789 projects that relaunched following a failure, we found the answer lay in fourkey areas: notification sign-ups, projects launching soon, Rewards, and Stories.

* Changes in the re-launched project compared to the maker’s previous failed project. 

Retry Results	Number of Notification Subscriptions	Launching Soon Period	Number of Rewards	Number of Images on the Details Page
Failed Again	108 → 115 backers	7→7 days	4→4	17→17
Success under 10 million won	129 → 194 people	8→9 days	4→4	22→24 pages
Success of 10 million won or more	145 → 1,307 people	13→15 days	4→6	34→45 pages

1. The biggest difference: Notification Sign-ups

The number of people who signed up for notifications for makers who failed again barely increased, from 108 to 115. In contrast, successful makers who raised over 10 million won increased the number of notification subscribers by about nine times, from 145 to 1,307.

The group that failed again set the period for launching soon to 7 days—just as short as before. In contrast, the group that raised over 10 million won extended the schedule from 13 to 15 days. Overall data also shows that the success rate exceeds 50% when the period for launching soon is set to 21–27 days.

Launching Soon Operation Period	Probability of Success for 10 Million Won+
Less than 7 days	2.8%
14–20 days	39%
21–27 days	52%

If you are launching soon, the pre-launch period should be at least two weeks longer than your desired launch date. Use the first one to two days to personally notify existing fans and acquaintances to kickstart the project’s launch.

Case Study 1: National Museum of Korea’s “Mueuz” Gold Crown Series (140 million won raised)

They increased the number of notification sign-ups from 15 in their previous project to 2,926 in their retry. This is a textbook example of a project where they completely overhauled all key elements: extending the launching soon window from 6 to 14 days, increasing the number of Rewards from 3 to 7, and expanding the image count from 19 to 48.

2. Be sure to offer at least 6 substantial Rewards

The group that failed again kept the number of Rewards at 4, the same as before. In contrast, the group that raised over 10 million won increased the number from 4 to 6. Looking at the overall data, projects with 8 or more Rewards had a success rate of 89%, a 23.4 percentage point difference compared to projects with 3 or fewer options (65.5%).

The key here isn’t just increasing the number of options, but creating a tiered structure. This involves a three-tier structure—entry, core, and premium—where entry-level rewards of 10,000 won or less lower the barrier to entry, early-bird tiers are applied to flagship single items, and sets priced at 100,000 won or more boost the average order value. 86.3% of projects raising 10 million won or more included rewards priced at 100,000 won or more.

Case Study 2: Olive Oil in Capsules (60 million won raised)

They expanded the number of Rewards from 3 in their previous project to 10 for this relaunch. They also increased the number of people on the notification list from 103 to 1,292 and extended the period before launching from 6 days to 14 days. It’s notable how they created a tiered pricing structure with quantity-based sets tailored to the nature of the consumable product.

3. Rich Storytelling with Both Images and Text

The detailed page for the “repeat failure” group contained 17 images, and this number remained unchanged in the relaunch. In contrast, the “10 million won+” group increased their images from 34 to 45, creating a more vibrant Story than the detailed page produced by the “repeat failure” group. Across all data, the success ratedrops significantly to 5%when a product page contains fewer than 20 images. In such cases, adding a GIFat the beginning of the product page that best showcases the project’s appeal can encourage supporters to read your Story all the way through. 

* Examples of projects that achieved high results by using GIFs

Case 1.Akira Cosmetics Mini Hair Straightener	Example 2.Premium Wheel Brush

4. Frequently Asked Questions (FAQ)

Q. What happens to supporters’ payments if the funding campaign fails?

A. Since payments are processed only when the funding goal is met, supporters will not be charged if the campaign fails.

Q. When and how can I apply to relaunch after a failed campaign?

A. There are no restrictions on relaunching, but certain conditions based on data must be met. Decide which of the four key points (notification sign-ups, launching soon, Rewards, and Story) you’ll adjust, then start a new project. Rather than relaunching quickly without proper preparation, we recommend scheduling your launch so that you have at least two weeks of time before launching.

Q. What happens to the advertising fees if funding fails after I’ve run ads on a post-payment basis?

A. Regardless of whether the funding campaign succeeds or fails, the actual advertising costs incurred are subject to settlement. However, if the campaign fails, the settlement amount may be insufficient or nonexistent. In this case, wadiz will process payment through a separate billing process (such as issuing a tax invoice and requesting payment).

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