Wadiz Remodels Main Page... Enhanced 'AI Recommendation Service' to Improve Browsing Experience for 10 Million Users
Wadiz Remodels Main Page... Enhanced 'AI Recommendation Service' to Improve Browsing Experience for 10 Million Users
- Analyzing visit history and wishlist behavior to personalize by user type... AI recommends with just a scroll
- Redesign attracts attention with 'Seargest' technology trend... User-focused menu changes, similar friend recommendations, simplified funding launch features
- Within a week of redesign, click-through rate (CTR) compared to impressions increases up to 10 times by service
With the 'Seargest (Search Recommendation) technology emerging as a trend in the platform industry recently, Wadiz is enhancing the pleasure of 'browsing experience' for customers seeking newness and diversity through a comprehensive main page redesign. Life Design Funding Platform Wadiz announced on the 6th that it is launching a new exploratory mobile main screen redesign with 'AI recommendation enhancement' at the forefront.
The redesign is characterized by four major changes on Wadiz mobile web and apps: ▲User-focused menu changes, ▲Personalized browsing experience provision, ▲Friend recommendations with similar preferences, ▲Simplified funding project launch. Beginning with iOS redesign on August 30th, it is being released sequentially on Android app and mobile web, and within a week of launch, click count (CTR) compared to impressions increased up to 10 times by service, attracting strong positive response.
First, the biggest feature is that it has changed from being centered on service names like funding and store to providing browsing experiences centered on user behavior such as feed, create, wishlist, and my Wadiz. Previously, it was focused on providing information selected by Wadiz such as project recommendations and real-time rankings, but after the redesign, it provides personalized customized browsing experiences by dividing user types.
Going forward, just by scrolling down on the main screen, users can easily browse projects that 'know me well', 'match my taste'. AI analyzes users' visit history and 'wishlist' behavior to provide personalized recommendations. Users with clear visit purposes now find screens more easily and quickly, and users exploring new projects through browsing can easily discover projects that match their preferences.
Through the 'feed' service, an in-app social community, users can follow makers and supporters with similar preferences. The newly added 'Kakao Friend Recommendation' feature connects users logging in with Kakao accounts to friends who are filling their daily lives through funding and store purchases.
Additionally, the funding project launch process has been simplified, allowing anyone to easily challenge funding with just a few clicks. From individuals and creators pursuing their dreams to small and medium-sized businesses and large corporations introducing new products and services, everyone can create funding projects quickly and easily to meet supporters who empathize and support them.
As a result, supporters participating in funding can easily discover projects of interest and enjoy the pleasure of exploration, while makers challenging funding can be more exposed to customers who may be interested in their projects, making it easier to attract new customers.
A Wadiz official stated, "This main page redesign was planned with the goal of connecting the needs and preferences of approximately 2,200 funding and store projects opened monthly on average and 10 million visitors based on advanced AI recommendation technology," and "We will continue to strengthen functions and connections that are essential to our users to become a service that adds newness to daily life."