Wadiz Opens Offline Store in Gangnam with LG U+

- Building ‘Wadiz Zone’ on the 3rd Floor of LG U+'s Complex Cultural Space 'The Gap Between Everyday and Extraordinary'... Strengthening Sales Channels for Funded Products

- Expanding Experience Zones Beyond 'Space Wadiz' in Seongsu-dong to Enhance Maker Benefits... Providing Insights Through Customer Data Analysis

- Establishing Strategic Partnership to Lead 'Win-Win Growth with Small Businesses and Startups'... Pursuing Win-Win Through Joint Business Models

A funding platform pursuing unique values and a digital innovation company leading everyday change unite to support the growth of small brands.

Wadiz, a life design funding platform, announced on the 7th that it has signed a strategic MOU with LG U+ for a 'Wadiz X The Gap Between Everyday and Extraordinary Collaboration Space' project and launched the 'Wadiz Zone' on the 3rd floor of LG U+'s complex cultural space 'The Gap Between Everyday and Extraordinary' in Gangnam-gu, Seoul.

This MOU between Wadiz and LG U+ shares the common goal of pioneering sales channels for small business owners, startups, and creators with ideas. Wadiz, which introduces 'unique products and stories that have gained fan support,' and LG U+, which aims to be a 'community platform that creates new value as the power of the MZ generation gathers,' are committed to creating joint business models and leading the way in win-win collaboration with small brands.

As the first project, the 'Wadiz Zone' opens on the 3rd floor of the complex cultural space 'The Gap Between Everyday and Extraordinary' operated by LG U+. Through this strategic collaboration with LG U+, Wadiz can expand product experience zones beyond 'Space Wadiz' in Seongsu-dong to strengthen maker benefits, and expects various synergies through offline collaboration, such as building Wadiz zones in LG U+'s major stores nationwide in the future.

The 'Wadiz Zone' at 'The Gap Between Everyday and Extraordinary' operates in two forms: an experience zone where customers can see and touch funded products directly, and a store. The zone will feature best-selling products selected from those exhibited and sold at 'Space Wadiz' in Seongsu-dong, and will provide various insights to makers with funding needs through customer response and exhibition data analysis to help improve their products.

Shin Hye-sung, CEO of Wadiz, who attended the signing ceremony, said, “Starting with this agreement, Wadiz and LG U+, which lead new changes in everyday life through funding and digital technology, will expand customer communication touchpoints bridging online and offline, and will build strategic businesses to ensure that increasingly unique and valuable products can reach the world,”

Jung Su-hun, Senior Vice President of LG U+, stated, “If Wadiz plays a role in garnering support for and launching products with new value, U+ will provide a stable sales channel for those products, creating a win-win structure where ideas from small business owners and venture entrepreneurs are not lost and continue in a positive societal cycle,”

Meanwhile, at the newly launched 'Wadiz Zone' in 'The Gap Between Everyday and Extraordinary,' customers can discover around 100 products spanning beauty, IT, home living, and travel. Users of the 'Gap' app will receive a 5% discount, and LG U+ customers will receive a 10% discount.