Wadiz Unveils ‘Wadiz Store’ Campaign <Fan Collection Shop> Based on Fan-sumer Concept… Model ‘Hong Jin-kyung’ Selected
Wadiz Unveils ‘Wadiz Store’ Campaign <Fan Collection Shop> Based on Fan-sumer Concept… Model ‘Hong Jin-kyung’ Selected
- Model Hong Jin-kyung Aligns with Brand Direction of Pursuing ‘Novelty and Diversity That Will Change Everyday Life’
- Will Deliver Message of Expanding the Funding Ecosystem That Fills Daily Life with New Things Through the ‘Store’ Beyond Funding
- Promotions Including ‘Random Coupon Pack’ and ‘Super Deal’ to Be Held Alongside TV, Outdoor, and Online Channel Advertisements
- Partnering with Lotte to Launch ‘wa Delivery’, Starting Next-Day Delivery Service
Wadiz, a life design funding platform, has selected model Hong Jin-kyung to launch a new campaign on the 17th for its ‘Wadiz Store’ service, which brings together only products that have grown through funding and been verified.
Wadiz Store is Wadiz's commerce service where you can purchase at any time products that have succeeded in funding and been verified. This campaign is built around the concept of the ‘Fan Collection Shop’—a curated collection of successful fundings recognized by fans—and captures the characteristics of a service where Wadiz's 4.3 million fan-sumer supporters, who consume while pursuing their own values, can discover carefully selected products.
For this campaign, Wadiz selected Hong Jin-kyung as its model—someone who communicates with fans through diverse roles including model, broadcaster, entrepreneur, and popular YouTuber. Together with Hong Jin-kyung, who aligns well with Wadiz's brand direction of pursuing ‘novelty and diversity that will change everyday life’, the new campaign message will be delivered powerfully and effectively.
The campaign video, carrying the message ‘Fan Collection Shop—The Collection of Successful Fundings Recognized by Fans’, will be released sequentially starting today through TV, outdoor, and online channels, with various promotions including a ‘Random Coupon Event’ and ‘Super Deal’. Daily random coupons of up to 50,000 won will be given out until April 10, and from April 11, an event will be held where best-selling popular products can be purchased at up to 90% discount.
Additionally, Wadiz is partnering with Lotte to launch ‘wa Delivery’, starting a next-day delivery service for Wadiz Store products. Until now, Wadiz funding served as a channel for introducing products not yet on the market, with delivery occurring after the funding closed—but with Wadiz Store, which brings together successfully funded products, customers will be able to receive fast delivery immediately upon purchase.
Wadiz Brand Marketing Director Heo Ji-eun stated, "At Wadiz, which has strengthened both funding and the store, you will be able to discover even more new items that will change your daily life—from food, fashion, and beauty products to hobbies and classes", and added, “We will support starting makers with opportunities for ‘challenge’, and open ‘sales channels’ for successfully funded makers, so they can build fans and grow together within the Wadiz platform.”
Meanwhile, the ‘Fan Collection Shop’—a physical realization of the images unveiled in the advertisement—can be experienced in person at ‘Space Wadiz’ in Seongsu-dong, Seoul starting April 1. The brand experience is expanded offline with a photo zone certification shot event, product recommendations reflecting visitors' interests and preferences, and coupon giveaways.