Wadiz X Global 100 Million Fandoms 'League of Legends' Join Forces… Legend IP Collaboration Arrives

Wadiz X Global 100 Million Fandoms ‘League of Legends’ Join Forces… Legend IP Collaboration Arrives  

- Opportunity to Attract 10 Million Domestic Players… Recruitment of Makers to Challenge Product Development and Funding Launch Until the 3rd of Next Month
- 'League of Legends World Championship' 2022 Asian Games Official Esports Category Adoption… Benefits from SNS to Game Venue Pop-up Store Exhibitions 'Abundant'
- Collaboration Opportunities with Various Brands Like Louis Vuitton Partnership Case

The intellectual property (IP) of ‘League of Legends’, the largest online game with more than 100 million fans worldwide, is being reborn through crowdfunding and meeting domestic fans.

Wadiz, a lifestyle design crowdfunding platform,  announced with ‘League of Legends’,
partnering with Riot Games, the developer, and is publicly recruiting makers who will challenge the development of new products and funding launches using game character IP, the company announced on the 5th.

This meeting between Wadiz and Riot Games is the 6th project of the comprehensive IP matching program ‘Fanz Maker'.

‘Fanz Maker’ is a program that monthly collaborates with new IP companies and publicly recruits makers such as startups, brands, and manufacturers challenging licensing businesses, and supports product development and crowdfunding, having worked with Iconix, Nexon, Hite Jinro, Disney, and Hyundai Motors. In particular, this collaboration is expected to become a full-fledged signal for Riot Games' diverse merchandise business.

'League of Legends' is a global game brand with 44% domestic PC bang game share (as of week 4 of March 2022), the most played PC game in the world and an influential global game brand that has led the growth of esports. It is serviced in 19 cities and 25 languages worldwide, with over 100 million monthly users.  

In particular, the ‘League of Legends World Championship (Worlds)’, where the world's best teams gather in one place  and compete for the top position  , exceeded 1.08 billion global cumulative viewing hours in 2021, establishing itself as the world's most prestigious esports tournament. It is being selected as an official esports event at the 2022 Asian Games, generating great anticipation.

When selected as the final maker for this edition of ‘League of Legends’, there are greater expectations as you gain the opportunity to collaborate with the world's #1 game brand. ‘League of Legends’ official SNS such as Facebook and Instagram  along with promotion product exposure on the homepage and in-game client when accessing the game  , offline ‘Riot Store’,  esports arena pop-up store exhibitions await with abundant benefits.

In particular, this Fanz Maker is drawing attention as an opportunity for IP collaboration with various brands. Riot Games has been the subject of buzz over the years through partnerships with Louis Vuitton, creating capsule collections with Louis Vuitton brand-unique patterns of clothing and accessories, character skins utilizing the logo, and other collaborations between esports and luxury houses.

Lee In-kyun, Executive Director of Wadiz's IP Business, said, “Fanz Maker is an opportunity to collaborate with top-tier IP brands in various fields with solid fanbases domestically and internationally and to establish a foothold in the licensing business,” and “Following characters, automobiles, and animations, I look forward to the challenge of makers who will expand the brand experience of the global game ‘League of Legends’ and bring joy to fans.”

Meanwhile, the Fanz Maker ‘League of Legends’ edition will recruit participating makers on the Wadiz homepage until May 3rd, and through the evaluation, selection, and product development processes, it will be unveiled to domestic fans with official crowdfunding launching in September.