How should you design the target goal amount and rewards for Wadiz funding?
Last Updated: May 15, 2026
What this article covers
- How to set your target goal amount
- How to structure early bird and super early bird benefits
- How to set reward options and configurations
- How to write the reward delivery period and disclosure information
1. How much should you set as your target goal amount?
The key is to set your target goal amount based on the minimum feasible production cost, not "desired revenue".
If your target goal is too high, the entire amount will be refunded if the goal is not achieved, and if it's too low, it may not cover the actual production costs.
Your target goal must include the following 6 items, and additional costs may occur depending on the rewards, so please check together!
Items that must be included when calculating the target goal amount
- Production cost (unit cost): Cost of actually manufacturing the product
- Shipping cost: Delivery cost when sending to supporters
- Packaging cost: Costs related to packaging such as boxes, cushioning materials, and stickers
- Labor cost: Costs required for direct work or operations
- Reserve cost: Cost to prepare for defects, additional production, and unforeseen expenses
- Wadiz fee: Service usage and payment settlement fee (View latest fee information)
How to calculate your target goal amount
| Cost item | Calculation method |
| Production cost (unit cost) | Unit price per item × Minimum order quantity |
| Shipping cost |
Unit price per item × Minimum order quantity |
| Packaging cost | Unit price per item × Minimum order quantity |
| Labor cost | Requires customized calculation based on situation |
| Reserve | Approximately 20% of production cost |
| Wadiz fee | Service usage and payment settlement fee |
If you're curious about the target goal amount range or conditions that Wadiz can set, check the content below.
👉 What is an appropriate crowdfunding target goal amount?
👉 How much can the target goal amount be?
👉 [Funding Planner Week 1 5-Minute Summary] #3. How to set your target goal amount
2. Designing early bird and super early bird benefits
Early bird is a strategy to provide additional benefits to supporters in the early stages of funding to concentrate initial sales right after opening. Since the first 3 days of sales after opening on Wadiz account for up to 60% of total sales, early bird design has a direct impact on the success or failure of the funding.
3 representative early bird types
① Price benefit type: An option where the price is lower than a regular reward. If the discount is not significant, it's difficult for supporters to feel the merit of early bird benefits, so it's recommended to set an amount that feels like a definite benefit.
② Composition addition type: Instead of price, this is a method of setting additional components or complimentary items as benefits, such as 1+1.
③ Special set composition type: A special combination only available in early bird, such as bundling popular options or including limited colors.
Super early bird vs early bird differences
| Category | Super Early Bird | Early Bird |
|---|---|---|
| Timing | First limited quantity right after funding opens | After super early bird ends |
| Benefit | Highest discount rate or benefit | Mid-level benefit |
| Purpose | Inducing explosive initial response right after opening | Extending early sales |
| Quantity | Limited to small quantity (maximizing scarcity) | More generous compared to super early bird |
👉 Complete guide to designing early bird benefits
👉 What are super early bird and early bird benefits?
3. Setting reward options and composition
Reward options are the actual purchase units that supporters choose. Too many choices such as color, size, and set composition can actually hinder purchasing decisions.
4 core principles when configuring rewards
- Keep options simple with 3-5 or fewer
- Place the option expected to be most popular at the top
- Quantity limits (early bird, etc.) are effective for stimulating scarcity, but must be coordinated with inventory planning
- If limited quantity is sold out, check in advance if quantity can be added
Setting the reward delivery period is directly linked to trust with supporters. It's important to set it generously by working backwards from the actual time required for production and delivery.
👉 How do you set reward options?
👉 If the reward quantity limit is sold out, can you add more quantity?
👉 How should you set the reward delivery period?
4. Reward update and change notices
There are times when you want to improve or change rewards during funding. Check how to notify existing supporters of changes and in what cases modifications are possible.
Also, rewards with complex configurations such as subscription delivery or curation services have different story writing methods. It's good to check in advance whether you need to list all provided rewards in the story.
👉 There have been improvements in rewards. How can you notify about this?
👉 For subscription delivery or curation service, do I need to write all rewards in the story?
👉 What is the 'Refunds not available due to reward characteristics' option?
5. How to write reward information disclosure notices
The reward information disclosure notice is an item to legally notify supporters of product information. The items that need to be disclosed differ by category such as electronics, food, and clothing, so you must write them according to your category.
If omitted, it may become a reason for review rejection, so check before writing the story.
👉 How do you write the reward information disclosure notice?
Frequently Asked Questions (FAQ)
Q. Is it disadvantageous to set a low target goal amount?
Not necessarily. If you set a low target goal amount to an achievable level, after achieving the goal early, the "achievement rate" will increase and have the effect of attracting additional supporter participation. What's important is accurately calculating the minimum amount for actual production.
Q. What is an appropriate discount rate for early bird?
It varies, but generally super early bird 20-30% and early bird 10-20% are commonly used. If the discount rate is too low, the incentive for participation is weak, and if too high, it may be difficult to sell regular priced rewards. Refer to category-specific benchmarks when designing.
Q. Is it better to have more reward option types?
No. When there are more choices, supporters may postpone or abandon their decision. It's effective to focus on key options and simplify the configuration by placing popular options at the top when there are many options.