Wadiz Brings Together Trendy Brands from Around the World… Opens Online Boutique 'Maison de wa'

Wadiz Brings Together Trendy Brands from Around the World… Opens Online Boutique ‘Maison de wa’

- ‘Maison de wa (Maison de wa)’ Launch, Domestic and International Brands with ‘Originality’ Discover New Distribution Opportunities

- Captures Hearts of Consumers Seeking Uniqueness with Distinctive Projects such as ‘Porsche Tuning Usage Rights’

Korea's largest crowdfunding platform, Wadiz, is opening a dedicated boutique shop for trendy and authentic brands from around the world.

Wadiz, a lifestyle design crowdfunding platform, has launched an online boutique shop ‘Maison de wa (Maison de wa)’ that carefully curates and introduces brands with unique values both domestically and internationally, the company announced on the 17th.

Unlike traditional boutique shops in the existing market, ‘Maison de wa (Maison de wa, Wadiz's House)’ handles not only high-end products but also lesser-known trendy and original brands. The shop will cover beauty, food, fashion, tech, and mobility across the board, including electronics beloved by enthusiasts, premium wines not widely known in Korea, distinctive vintage brands, and cosmetics that have first gained popularity overseas.

Above all, the distinguishing feature of ‘Maison de wa’ is that it provides opportunities for challenge through ‘storytelling’ to brands that wish to communicate with consumers and build relationships. Given the platform's characteristic of attracting consumers who pursue unique experiences, it is easier to convey meaningful philosophies and stories about brand originality.

In particular, the representative project of this ‘Maison de wa’ is the ‘Porsche Tuning Usage Rights’. It is a tuning service for Porsche 718 and 992 offered exclusively by TechArt, an official tuning company of Porsche Korea. This is an opportunity to highlight the unique individuality for tuning enthusiasts while maintaining Porsche's inherent identity.  While tuning vehicles previously could not receive A/S from official centers, supporters who participate in this crowdfunding project are given the benefit of receiving A/S through official Porsche centers.

A Wadiz representative stated, “Starting with the launch of Maison de wa, we plan to establish continuous partnerships with world-renowned brands and pioneer new distribution channels,” and added, “This can be a great opportunity for companies with originality (originality) seeking diverse business expansion.”

Meanwhile, Wadiz plans to strengthen the connection between brands and consumers by supporting experience exhibitions, displays, and events at ‘Wadiz Space’ in Seongsu-dong alongside the launch of Maison de wa. In the future, renowned boutique brands such as Spanish premium wine ‘Valduero’, heritage designer Park Yun-soo's ‘BIGPAK’, brand ‘SIIAN’ specialized in artist collaborations, and modern boutique ‘July Column’ are scheduled to open projects.