What audience does Bizcenter ads target?
The 'Wadiz Targeted Ads' configured in Bizcenter are exposed through Meta, and are set up with two ad group targets per creative: non-targeted and retargeted.
1) What are Non-Targeted and Retargeted Ads?
📍Non-targeted refers to a target audience exposed to all Facebook users without setting criteria for Facebook's provided demographic classifications such as age and gender. Non-targeted ads benefit from Facebook's delivery system (algorithm) to find the most suitable people to show ads to. Non-targeted is effective for finding new potential customers and can secure a wider reach with relatively lower cost per impression.
📍Retargeted refers to a target audience that is shown again to users who have had action experience on Wadiz web/app. Therefore, it is exposed to users within the last 60 days who have visited/purchased/subscribed to notifications on Wadiz web, and is also exposed to a 5% similar target audience for acquiring conversion value.
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