What are non-targeted and retargeted ads in BizCenter?
Non-targeted refers to a target exposed to all Facebook users without setting criteria based on Facebook's demographic characteristics such as age and gender. Retargeted refers to a target comprised of users who have had action experiences on the Wadiz web/app.
1) What are non-targeted and retargeted ads?
📍Non-targeted advertising refers to a target exposed to all Facebook users without setting criteria for Facebook's demographic characteristics, age, and gender. With the help of Facebook's distribution system (algorithm), non-targeted advertising finds the most appropriate people to display ads. Non-targeted advertising is effective for discovering new potential customers and can secure a wide exposure range while obtaining relatively low cost per impression. The 'non-targeted ad set' is a non-targeted ad set generated based on the gender/age/region information entered in the [Campaign Information Input] stage.
📍The 'retargeted ad set (basic)' is a retargeting ad set generated based on Wadiz's target information to improve ad efficiency. In other words, it is a target with high understanding of Wadiz services that has experience with purchase/visit/notification subscription on Wadiz. (Purchase/Notification Subscription/Visit within 60 days + Similar 5% of Purchase/Notification Subscription/Visit targets)
|
||
|
|
|
|
|
|
|
||
|
|
||