Brand Launch Guide: How to Launch Your Own Brand Through Funding
Updated: July 14, 2026
through crowdfunding
How to Start a Brand
It's helpful for people like this
If you're going to start a brand, make sure it's below.
- I want to start a brand, but I don't know where to start
- I am wondering which one will fit among smart stores, subsidiaries, and open markets (platforms)
- I want to know what I need to decide before the brand starts
- I want to verify the brand market without much risk
- I want to make a fan as soon as the brand starts
Crowdfunding is a way to easily start a brand and verify the market.
At Wadiz, you can verify your brand's potential relatively safely by checking your first customer's reaction without much initial capital or inventory burden. In this article, I will tell you 5 ways to start a brand and why Wadiz is a good fit for the first brand launch.
1. What to decide before starting a brand
The first thing that worries me when preparing a brand is "what to decide first." The process of preparing and starting a brand will be much easier if you first decide who the target customers are, which channels to sell on, whether to make inventory in advance, whether to produce after ordering, and how much initial capital they can raise.
2. 5 Ways To Start A Brand
There are five main ways to start a brand. Each has its own pros and cons, so I have to compare it to suit my situation.
| Way | Advantages | Weakness |
| Smart Store | It's easy to open and has a low entry barrier. | It is difficult to secure initial traffic due to fierce exposure competition. |
| one's own mall | You have complete control over your brand and build up your own customer data. | You have to collect the traffic yourself and there are construction and maintenance costs. |
| an open market | You can access big traffic right away. | It's easy to weaken your brand identity amid high commission fees and price competition. |
| Pop-up Store | You can check the customer's reaction directly and deliver the brand experience. | The operating period is short and the rent and manpower cost burden are high. |
| crowdfunding | It can be verified by pre-ordering without stock, and fans can be gathered at the same time with brand stories. | The results come out within the set campaign period, and it's not a regular sales channel. |
3. Why You Should Start a Brand in Wadiz
The pros and cons vary depending on how you start a brand, but if you're a first-time brand, there's something you need to look at especially important. Let's take a look at how Wadiz makes a difference in the brand's first start, from initial capital, inventory burden, entry conditions, and brand awareness.
| Sortation | Wadies | Other sales channels |
| conditions of entry | You can start even before you register as a business operator. | It is difficult to secure initial traffic due to fierce exposure competition. |
| initial capital | You can secure the production cost in advance with the Seonjeongsan service. | You have to collect the traffic yourself and there are construction and maintenance costs. |
| Inventory burden | It has a pre-order and post-production structure that produces only the order quantity, so the inventory burden is low. | We need to predict the sales volume and produce it in advance. |
| Brand awareness | We can secure fans who value brand stories and values. | We compete for exposure to large companies and lowest-priced products. |
Wadiz Data and the Brand's First Start as a Success Story
The performance of the makers (brands) who opened their first project in 2025
- Number of openings: 3,750
- Average Funding Achievement Rate: 1,936%
- Average amount of funding: about 11.11 million won
Success story 1. [Local brand] Sunam Farmers Project: Real luxury goods, seasonal persimmon apples that passed the fierce screening!
By using the history of the Mungyeong Apple Festival entry as a trust factor on the detailed page, we secured brand trust even though it was our first project.
| Category | Key Rewards | Number of supporters | the amount of money offered |
| Direct delivery of food and products from the countryside | Mungyeong Gamhong Apple Set | 794 people | 58.57 million won |
Success story 2. [Knowledge content brand] Oline Project: AI Automation Purchasing Agency
An individual founder started a brand with one know-how and generated billions of dollars in sales.
| Category | Key Rewards | Number of supporters | the amount of money offered |
| an e-book class | AI purchasing agency know-how e-book | 448 | 137.32 million won |
Success story 3. [Character brand] Dream raffy Project: Joint Puppet Kangi
Starting with a character doll, we completed our brand by growing our fandom.
| Category | Key Rewards | Number of supporters | the amount of money offered |
| Characters and Goods | GANGIFT BOX | 701 people | 40.14 million won |
4. If it's a brand like this, I recommend Wadiz Funding
- Brands that are not yet registered or lack initial capital
- Brand you want to market-verify without the burden of inventory
- Small-scale creators/one-person brands that want to show brand story or value
- Brands that want to be exposed to early adopters who respond to new products/services
5. Wadiz Fee Benefits For First-Time Brands
If you're a brand that's new to Wadiz funding, you can get two commission benefits depending on the conditions. (~12/31)
| Target | Benefit |
| Local manufacturers (excluding Seoul, the metropolitan area, and metropolitan cities) | 50% off platform fees |
| Sponsor/fandom category Individual maker | Get 90% off platform fees |
👉 Go to see more detailed commission terms and benefits
6. Frequently Asked Questions (FAQ)
Q. I don't have a brand yet, can I fund it?
A. Wadiz checks the rewards, the completeness of the project, and the necessary documents more important than the brand. In fact, there are many cases where the first funding was made the beginning of the brand, such as Postdol and Oline.
Q. Are there any fees or penalties imposed if the target amount is not met?
A. No, if you don't achieve the target amount in Wadiz, the supporter payment will not be made. Therefore, there are no separate fees or penalties that the maker has to pay, so you can start funding without any burden of failure.
There are different ways to start a brand, but if it's your first time, it's important to consider the market verification and initial capital burden together. Wadiz Crowdfunding is a way to promote your brand, check the market reaction, and start your first project. First start of my brand, experience it in Wadiz.
It starts with Wadiz. Just Start on Wadiz.
Everyone's start, everyone's funding.
📍 Go to a step-by-step guide to business funding