Funding vs. Pre-orders: A Quiz to Find the Right Project Type for You

Last Updated: August 18, 2026

Criteria for distinguishing between funding and pre-orders, and 
Test Your Project Type

This is helpful for people who...

• Makers preparing for their first project who are unsure whether to choose funding or pre-orders
• Makers wondering if they can launch on wadiz with a product already on the market
• Makers wondering whether to use “Korea-exclusive,” “special bundle,” or “limited edition”

What You’ll Learn from This Article

• Determining whether your Rewards fall under funding or pre-orders
• What are the three essential perks required to run a pre-order campaign?
• What are the three things you need to check before launching your project?

Wadiz projects are categorized into “Funding” and “Pre-order” depending on whether the Rewards are being introduced to the public for the first time. If it’s a brand-new product being unveiled for the first time, it’s a “Funding” project; if it’s an already released product with wadiz-exclusive benefits, it’s a “Pre-order.” Pre-orders must meet at least one of the following criteria: exclusive to Korea, special bundle, or limited edition. Review criteria and sales policies vary depending on the type. Check out the criteria and images below, choose the project type that best suits you as a maker, and launch your funding campaign!

1. Criteria for Distinguishing Between Funding and Pre-orders

Project types are determined by whether the rewards are being introduced to the public for the first time. Funding refers to projects that debut previously unreleased new products or innovative ideas on wadiz for the first time. If your goals include launching a new product, launching a brand, validating a product, or acquiring early customers, your project will most likely fall under the “Funding” category. “Pre-order” projects involve products already on the market, offering special benefits exclusively for wadiz supporters in the form of advance purchases. Since review criteria, procedures, and sales policies vary by type, be sure to check them before you begin.

2. Identifying Your Project Type

To put it simply, if a product is being unveiled for the first time, it’s a funding campaign; if it’s a product already on the market but comes with special benefits exclusive to wadiz, it’s a pre-order. 

3. If It’s a Pre-Order: Must-Haves! Korea-Exclusive, Special Bundles, Limited Editions

Even for products that have already been released, you can run a pre-order campaign if there are benefits available exclusively on wadiz. You must meet at least oneof the following three criteria. “Korea-exclusive” means from the date the project launches soon until 7 days after the Rewards are shipped the product cannot be sold through any other domestic channels; if it’s an overseas product, you must hold exclusive domestic sales rights.

There’s one thing to keep in mind when selecting a special bundle. In the Story, you cannot use expressions that directly compare prices with other retailers, such as “lowest price in Korea.”

4. Easily Test with Images

Your project type is “Funding.”

You’re preparing to introduce You’re preparing to introduce a product, service, or content on wadiz for the very first time. If a reward has ever been distributed through your own online store or another platform, you cannot run it as a funding project. This reward is being introduced for the first time through wadiz! If you can confidently present it this way, your project type is definitely “Funding.”

The type of your project is “pre-order.”

Even if it’s a product, service, or content, but you’re adding special perksto introduce them on wadiz. Even if they’ve been launched overseas, even if you’ve run a project on wadiz before, or even if they’ve already been distributed in the market, wadiz supporters only, you can run a pre-ordercampaign.

If you’re curious about the types of special perks you should offer through pre-orders, try taking the following type test.

Pre-order Test: Korea-Exclusive VS Special Bundle VS Limited Edition

The maker’s special pre-order benefit is “Exclusive to Korea.”

If you’ve previously released, , but you plan to introduceit exclusively on wadiz for this pre-order project. Ifyou want to distribute your product through other channels while running a pre-order project on wadiz, you must launch the project with a special benefit (Special Bundle or Limited Edition) instead of “Korea Exclusive .”

The maker’s pre-order special benefit is“Special Bundle.”

Although this is a products, services, or content, but you’re preparing something special to offer exclusively through your wadiz pre-order project. There’s a wide variety of special offers—such as price discounts, additional service benefits like after-sales support, or bundles featuring new products—so please tailor your offer to your specific situation. 

The maker's pre-order special benefit is “Limited Edition.”

If it’s a product, service, or content, and you no longer have plans to produce it, consider launching a pre-order project as a “limited edition” offer. Since the key benefit is that the number of Rewards is limited, it may be difficult to qualify as a limited edition if the Rewards can be produced or sold in unlimited quantities. 

5. Funding vs. Pre-Order: A Quick Comparison

Frequently Asked Questions (FAQ)

Q. What is the difference between funding and pre-orders? 

A.It depends on whether the product, service, or content has been released before.If it hasn’t been released yet, it’s a funding campaign; if it has been released before, you should run it as a pre-order with special benefits. Encore projects also fall under pre-orders because they feature Rewards that have been released before. 

Q. What is the difference between a pre-order and the Store?

A.It comes down to whether the item is available for purchase on an ongoing basis.While a pre-order is a “reservation-based purchase” service that offers special benefits for products, services, or content that have already been released, the Store is a service where funding or pre-order projects that meet the listing requirements are made available for “ongoing sales” on wadiz. Therefore, unlike pre-orders, purchases in the Store are processed and sold immediately upon purchase, and orders with completed payments must be shipped promptly.

Q. Can I run a pre-order for a product that’s already being sold on the wadiz Store?

A. Yes, they can. However, you must offer better benefits than those available in the Store. If you offer benefits such as a higher discount rate than the Store’s, bundle options not available in the Store, or special wadiz-exclusive bundles, you can run a pre-order campaign without pausing sales in the Store.

Q. Can I run a pre-order for a product that has already been sold overseas?

A. Yes, you can. Even if a product has been distributed domestically or internationally, you can run a pre-order campaign as long as you offer special benefits exclusively for wadiz supporters. However, you must meet at least one of the following criteria: exclusive to the domestic market, a special bundle, or a limited edition.

Q. Can I run another pre-order campaign for a project that was already successful in a previous pre-order campaign? 

A.Yes, you can.However, you must include new, special benefits that differ from the previous campaign. If your pre-order project meets the criteria for listing in the Wadiz Store and you can offer regular sales and fast shipping, you may also consider listing it in the Wadiz Store.

Q. How can I tell if a project is eligible for pre-order?

A. Review the type test and guide above to confirm whether the Rewards you’re preparing include “special benefits” exclusive to wadiz. If you submitted a pre-order but it isn’t recognized as a special benefit, your project may be rejected.

Q. Is the settlement process for pre-orders different from that for funding?

A. There are similarities and differences.The settlement policy varies depending on which of the three pre-order benefits (Domestic Exclusive, Special Bundle, or Limited Edition) you select.  For “Domestic Exclusive” pre-orders, settlement is divided into preliminary and final settlement based on the funding amount, while “Special Bundles” and “Limited Editions” are settled entirely through final settlement.You can findmore detailsin thePre-Order SettlementGuide.

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