[Wadiz Success Roadmap] Characteristics of Projects That Succeed Twice or More
This content is part of
<WADIZ Success Roadmap>
series. 앵콜 funding.
📝To sum it up in three lines
- Grow your brand on wadiz through the structure of Initial Funding → Encore (pre-order) → Store (Ongoing Sales).
- You can use the data and feedback from your first funding campaign to refine your Rewards.
- Maintain a continuous connection with your supporters.
My first funding round went well, but…
But what should I do next?
When you first launched your funding campaign on wadiz, you probably poured your heart and soul into that single project. You polished the story, carefully considered the Rewards, and even agonized over every single photo. If, thankfully, your funding campaign wrapped up successfully thanks to the support of many supporters, what should you do next?
You have the product, and your brand has just started to gain recognition, but now that the funding campaign is over, it feels like everything has suddenly come to a halt. Feeling lost about the next steps is a common experience for many makers.
But it would be such a shame to stop here. In fact, many makers are achieving even greater success through follow-up funding campaigns and continuing to grow their brands by selling their products year-round on the wadiz Store.
wadiz is a platform that’s too valuable to use just once and then leave.
Wadiz isn’t just a “place to sell a product once.”
From funding → encore (pre-order) → the Wadiz Store (ongoing sales),it’s a platform designed to helpabrand establish itself, build a fan base, and sustain its success.
- The first funding campaign is a time to promote your product, introduce your brand, and connect with your initial supporters.
- With encore funding, you can build on the experience of your first funding campaign to aim for higher goals.
- And by launching a store during funding, you can maintain a connection with people seeking your brand and products even after the funding period ends.
In fact, many brands are already leveraging this flow. There are cases where brands gained confidence from their first funding campaign and successfully launched an encore campaign with upgraded products based on supporter reviews and feedback. There are also makers who are steadily selling products in the Store and growing their brand’s fan base even now.
All of them were creators who had carefully considered their post-funding strategies.
Can they succeed with a second or third campaign?
“My first funding campaign went well, but will it work again?” “Just because it’s an encore funding campaign, will people still be interested?”
These are common concerns when considering second or third funding. However, in reality, there are many cases where encore funding yields even better results than the first funding.
3 Reasons Why “Encore Fundings” Are Easier Than First Fundings
1. You already have supporters who have experienced your product.
Supporters who tried your product during the first funding campaign naturally become fans of your brand if they were satisfied. Their rate of re-participation is high, and many leave comments on social media or in Communities asking for an encore.Comments like “Please run another funding campaign!” or “This time, I want to buy one for my friend too” aren’t just words of cheer—they often translate into demand for the next funding campaign.
2. You can take a strategic approach by leveraging data.
Data from the first funding campaign is a truly valuable asset when preparing for the next one.
- Which rewards received the best response?
- which images or phrases had the highest click-through rates,
- What were the age groups and preferred options of the supporters who actually participated in the funding campaign?
Through this analysis , you can target your audience much more precisely and develop a more effective strategy than you did for the first funding campaign.
3. Incorporating feedback builds trust.
Commentsleft by supportersin funding reviews are truly valuable insights.If you can use these commentsto take your product to the next level, you’ll be able to confidently tell people during your next funding campaign, “It’s even better this time.” Just one sentence— “We’ve made these improvements based on supporter comments”—is enough to earn your brand trust.
Case Study: Brand Growth Through Four Funding Campaigns Using Data and Feedback
A prime example is Gina English,which ran four consecutive funding campaigns on wadizand raised a cumulative total of over 1.7 billion won.
This is a prime example of a brand that shattered the preconception that educational content would have low repeat participation rates, achieving steadily increasing results and a growing number of supporters with each campaign.
The repeat participation rate rose steadily from the first to the second project and from the second to the third, and in the fourth project, 29% of all supporters were returning participants.
Funding campaigns upgraded based on supporter needs from Round 1 to Round 4 / Source: wadiz
The reason was clear. Even after each funding campaign ended, Jina English maintained consistent communication through its Community and News, and used that feedback to plan benefits and communication strategies for each subsequent round.
In the first funding round, they attracted initial interest with events such as short-term course extensions and bonus materials; starting from the second round onward, they provided compelling reasons for supporters to participate again through additional benefits like participation in special promotions, limited-time coupons, and review events .
Part of the Gina English funding story, which highlighted the new curriculum as a clear point of differentiation / Source: wadiz
And most importantly, the curriculum continued to evolve.
They improved the curriculum based on reviews and feedback, and specifically documented that process within the Story. In this way, an encore funding campaign can be more than just a simple repetition—it can be a process that incorporates the relationship with supporters, data, and the growth of your product or service.
How should you prepare for encore funding?
Although encore funding is said to be easier than the first funding, it’s difficult to achieve good results if you simply copy and paste the same approach.
Successful encore funding campaigns share clear commonalities.
3 Common Characteristics of Successful Encore Funding Campaigns
1. Keep the connection with your supporters alive.
Just because the funding has ended doesn’t mean you have to stop communicating. In particular, wadiz’s “News” feature automatically sends notifications and app push alerts to supporters who participated in the funding.
It’s not just a simple announcement—it’s a pre-launch marketing channel that lets you announce the start of your encore campaign.
Gina English Maker used the “News” feature from their previous project to launch their encore funding / Source: wadiz
Gina English Maker, which we introduced earlier, also actively utilized the “News” feature while preparing for its encore funding campaign. They published a post in advance on the previous project’s “News” feed, inviting supporters to participate in the second funding campaign—which featured new Rewards—thereby naturally encouraging existing supporters to participate again.
As shown here, it’s important to maintain a connection with supporters who have participated in funding campaigns before by consistently sharing brand updates with them.
2. Focus your Story on “how things have changed”
An encore funding campaign isn’t simply “reselling the same product”; it’s an “opportunity to reintroduce it for a new reason.”
Including statements like “We received this feedback and made these changes” or “We’ve prepared a premium version at the request of our early supporters” in your Story builds trust with returning backers while also convincing new supporters.
In the encore funding Story, POLAR, a maker that clearly communicated why people should participate in its funding campaign / Source: wadiz
For example, POLAR, a maker that has raised a cumulative total of 500 million won, accurately identified the shortcomings of the existing model and strongly highlighted in the Story the improvements made based on supporter feedback. The actual story includes detailed explanations, accompanied by images, of how feedback was incorporated in a Q&A format. An encore funding story is most effective when it clearly communicates what has changed this time around.
3. Revamp your Rewards structure.
Rather than simply repeating the same rewards in an encore funding campaign, it’s important to improve them based on supporters’ user experiences.
Yeoriyeori Maker, which launched Glutathione Collagen, achieved a satisfaction rating of 5.0 in its initial funding campaign, demonstrating high supporter satisfaction with the product. They also identified that, given the nature of health supplements, supporters were more likely to back Rewards offering a multi-month supply rather than single-item options.
Yeoriyeori Maker added Rewards based on insights gained from the initial funding campaign and received an enthusiastic response from supporters / Source: wadiz
Based on this, they added a “1-Year Supply” reward package for the encore funding campaign.Although this package offeredthe maximumdiscount, they limited it to 100 units, successfully selling out the entire stock.Additionally, they set up an event exclusive to supporters who participated in funding high-priced rewards of 200,000 won or more, effectively steering supporters toward these higher-priced options.
As a result, the average order value rose by 300,000 to 400,000 won compared to the initial campaign. The funding amount, which was 50 million won during the initial campaign, jumped to approximately 200 million won in the encore project.
As shown here, using supporter feedback as a starting point for planning and proposing the next steps can be a powerful strategy for an encore funding campaign.
After the funding campaign,
A sustainable strategy for greater synergy
Even after the funding campaign ends, the relationship between the brand and its supporters doesn’t end. In fact, the real work begins then.
At this point, the wadiz Store becomes a space where products can be sold year-round and the brand can maintain visibility even after the funding ends.
- Customers who missed the funding can purchase the product immediately,
- satisfied supporters are more likely to make repeat purchases,
- and the brand can maintain its presence.
Furthermore, managing the store serves as a springboard for boosting the success of future funding campaigns.
Positive reviews and the trust built up through the store can translate into reactions like “We’ve been waiting for this!” when you request funding for an upgraded new product for another campaign.
Funding → Encore → Store → Next Funding
Within this virtuous cycle, the brand can gradually grow stronger.
Now, it’s time to prepare for the next step.
📍Is this your first time with Encore Funding?
📍Curious about listing your products in the store?
Your first funding campaign is just the beginning. If you dream of growing your brand, work with the supporters you’ve met on wadiz to shape what comes next.
Even after the funding ends, your brand can continue to grow. In a world where anyone can take on new challenges, wadiz cheers you on as you take your next step.
- Do you have a product you’d like to introduce to the world right now?
- Are you looking for tips on how to overcome a previous funding failure?
- Do you need detailed consultation to achieve even greater results than last time?
From getting started on wadiz to managing your project and being matched with a dedicated account manager
If you need help with your project, start by scheduling a free one-on-one consultation with a wadiz funding expert.
Click the button to apply, and a representative will contact you personally!
➡️Apply for a Funding Expert Consultation
Written by Han Ji-hye | Edited by Oh Seo-young