How Fashion Brands Succeed on wadiz – Expert Tips from a Brand with Cumulative Sales of 350억
How Fashion Brands Succeed on wadiz
wadiz Inside View EP.01
Park Si-on, CEO of Bertserpent × Jin Hyo-eun, Producer at wadiz
A Meeting Between an Entrepreneur and a wadiz Product Manager: Two Experts
Park Si-on, CEO of Bert Serpent, launched the fashion brand “Bert Serpent” a year ago after gaining eight years of experience in the fashion industry.
Producer Jin Hyo-eun, who oversees wadiz’s Fashion and Kids categories, is an expert who has directed over 950 projects to date, generating 35 billion won in sales. As she describes herself as a “business consultant who turns the rough gems prepared by CEOs into jewels,” their collaboration has become a success story for wadiz.
In this interview, we took a close look at the strategies necessary for a fashion brand to succeed on wadiz.
A Business Without Inventory: wadiz’s Greatest Strength
“When I worked at a fashion company, we even faced a crisis that threatened our very survival due to inventory issues.”
CEO Park Si-on confessed. But at wadiz, the situation was different.
Through wadiz’s “Notification Request” service, they were able to predict actual sales volumes, which allowed them to purchase only the necessary raw materials and secure production funds through rapid settlement after the funding campaign ended. Above all, he noted that the elimination of inventory burdens thanks to the pre-order structure was a major advantage.
He also emphasized, “In the early days of starting the business, having a PD by my side to guide me was a huge source of strength.” This is where wadiz’s unique value shines through—it goes beyond being a mere sales platform to act as a true business partner.
Rewards Strategies Designed from the Customer’s Perspective
The structure of Rewards in the fashion category differs from typical sales models. PD Jin Hyo-eun explained, “If there are too many options, customers feel overwhelmed and abandon the process.”
Therefore, the key is to structure price tiers step-by-step—from low to high—while ensuring the main Rewards are clearly visible.
- Attract customers who want a casual try-it-out experience with low-priced Rewards
- Attract customers with high product loyalty through high-priced rewards or bundle offers
This strategy is said to be effective in simultaneously appealing to two user segments: “customers who absolutely want the product” and “customers who want to give it a try at least once.” PD Jin Hyo-eun also advised, “If there are multiple product options, it’s necessary to offer price appeal through set bundles while also providing affordable individual items.”
The Secret to wadiz’s Success: ‘Design + Practicality’
When asked what the keys to success on wadiz are, CEO Park Si-on immediately cited design and practicality.
CEO Park Si-on even planned a separate design exclusively for wadiz. He emphasized that it’s important for products to not only be visually appealing but also practical enough for anyone—regardless of age or gender—to use in their daily lives.
“wadiz customers value basic yet sophisticated designs, as well as practicality. If you focus on these two points, you can succeed on wadiz,” he said, wrapping up the interview.
He added that his ultimate goal is to expand the brand overseas, and he plans to use wadiz’s global service as a springboard for that expansion.
A structure free from inventory burdens, customer-centric Rewards systems, and the keywords “design” and “practicality”—these three elements combine to form the foundation for a fashion brand’s success on wadiz.
This case study confirms that wadiz is more than just a distribution channel—it’s a partner that helps entrepreneurs grow their brands.
