[Funding Recipe] Why did people disappointed by fake douzhengku line up for “Daewang Douzhengku”?
Second week of February 2026
Food
"Dujonku," thehottest dessert right now, has finally landed on wadiz asthe"Giant Dujonku" with its impressive specs!
You might think this is just another Rewards product riding the wave of a trend, but this project was a little special.
It was a sincere experiment aimed at setting the market standard straight, reflecting the voices of supporters who had been disappointed by the “fake Dujonku” products on the market!
The B2B raw material supplier’s honest gamble—stating, “We want you to experience the true essence of the flavor”—struck a chord with supporters.
As a result, it achieved an 8,348% funding rate and surpassed 83 million won—an overwhelming achievement.
Check out the recipe for success behind this project, which transformed market skepticism into a powerful fanbase!
- Project Name: The Sold-Out Sensation <GIANT Chewy Cookie> Is Here! A Dubai-Style Chewy Cookie Twice the Size, Packed Full of Real Ingredients
- Supporters: 1,887
- Funds Raised: 83,483,600 won
- Funding Rate: 8,348%
*Project ended on February 23, 2026
🧂Ingredients for Success
- A counterintuitive approach focused on the essentials: Rather than a “fake” product riding the trend, this “Giant Dubai Chewy Cookie” Rewards program doubles the ingredient content and weight to address market disappointment.
- Value for Money Proven by the Numbers: We earned supporters’ trust by presenting data showing an impressive 110g weight and a golden ratio of 2.5 parts pistachios to 1 part kadayif.
📝Key Recipe
- By pointing out the existing market’s shortcomings with the blunt question, “Were you fooled by misleading photos?”, we built an image of “honest premium” through transparent origin disclosure—something only a B2B raw ingredient supplier can provide.
- They designed a simple purchasing path: Starter Pack (4 units) → Recommended (8 units) → Stockpile (12 units). In particular, they increased the average order value by encouraging bulk purchases and repeat orders through a tiered discount strategy where the price per unit drops below market rates as the quantity increases.
- We provided detailed guides catering to both “Dubai enthusiasts” and beginners alike, and by having makers directly address eventhe most probing questions about raw materials and production processes, we turned customers’ doubts into confidence.
➡️Accurately identified the consumer frustrations hidden behind the trend,
and by addressing them with overwhelming specifications (weight/raw materials) and reasonable prices,
we became the stars of a funding campaign raising over 100 million won, with supporters voluntarily stepping up as brand ambassadors!
🍳Success Recipe #1 : Tackling the “fake Dujonku” issue head-on
The starting point for this project wasn’t simply jumping on a trend, but focusing on the voices of consumers disappointed with existing products.
As a B2B player with deep insight into the market’s realities, the maker directly addressed issues like deceptive photography and value-for-money controversies,
and delivered a clear message: “We will set the record straight on this distorted craze.”
The opening of the product page—which asked, “Have you been disappointed by fake Doojonku?”—effectively tapped into the supporters’ pain points.
In fact, supporters deeply resonated with Maker’s perspective, saying things like, “Other Dojeonku products were underwhelming, but I’m really looking forward to this one,”
“I’ve been tricked by group-buying ads before—I’d get something completely different. I hope this product matches the video,” deeply resonating with the maker’s awareness of the issue.
Ultimately, the secret to garnering strong support from supporters was a “head-on approach” story structure that specifically identified the market’s problems and demonstrated how they were solved.
🍳Success Recipe #2: Proving the Double Size and “Waterfall of Filling” with Numbers
The second key was repeatedly showcasingoverwhelming numbers and visuals.
By prominently featuring the “110g jumbo size”—twice the size of a typical product—they demonstrated that it was in a completely different weight class,
and maximized visual satisfaction with the sight of a “cascade of filling” that looked as if it would spill out when cut.
A key strategy was repeatedly highlighting specific figures, such as the 2.5:1 golden ratio of pistachios to kadayif.
Supporters went beyond simply thinking “it looks delicious” and, by comparing the weight and price to other products on the market,
and came to the conclusion that “with these specs at this price, the value for money is overwhelming.”
Ultimately, the strategy of transparently demonstrating weight, ratios, and unit price with concrete numbers—rather than merely touting unique selling points—
was the secret to simultaneously fulfilling supporters’ expectations and providing a compelling reason to buy.
🍳Success Recipe #3: The “Honest Premium” Strategy—No Hiding the Origin or Production Process
The maker transparently disclosed the raw materials and production process, turning supporters’ doubts into confidence.
Rather than simply offering an expensive dessert, they revealed the recipe step by step—including Turkish kadayif and Anchor butter—without skimping on costs,
they secured a unique position as an “explainable premium” brand.
In particular, by leveraging their background as a B2B raw material supplier to offer reasonable prices through a streamlined distribution process, and by announcing plans to share recipes in the future, they demonstrated their role as a “market architect” committed to raising the quality of the entire category.
Ultimately, this honest approach—transparently disclosing the origin and intended use of ingredients—became a crucial asset of trust that convinced supporters to open their wallets with confidence.
🍳Success Recipe #4: Starter Pack–Recommended Pack–Stock-Up Pack: Lowering the Barrier to Entry While Increasing Average Order Value
This project stood out for its strategic three-tiered Rewards system designed with supporters’ changing psychology in mind.
First, the Starter Pack emphasized value for money with its “double the size,” lowering the barrier to a first purchase. Then, a tiered pricing structure—where the unit price decreases as the quantity increases—naturally guided supporters toward the bulk-purchase Stock-Up Pack.
In particular, the “Pay now for the lowest price” News strategy effectively triggered an “upgrade” effect, encouraging supporters to voluntarily switch to larger package options.
Ultimately, this case study demonstrates how a simple and clear Rewards structure reduced choice fatigue, captivated everyone from first-time customers to bulk buyers, and efficiently increased the overall average order value.
🍳Success Recipe #5: Community Design That Captivated Both “Die-Hard Fans” and Beginners
The final key is a Community design that simultaneously captivates two distinct groups: enthusiasts and beginners.
For “Duchinja”—who have already tried countless products—we presented overwhelming data on ingredient ratios and weight to convince them that this was the real deal,
while for inexperienced beginners, we provided user-friendly storage and consumption guides to lower the barrier to trying the product for the first time.
In particular, the maker’s proactive communication played a major role.
Whenever supporters posted sharp questions about the manufacturing process or ingredients, the maker personally answered each one in the Community, turning doubts into seeds of trust.
Thanks to this thoughtful approach, supporters viewed the funding campaign as more than just a purchase—they embraced it as a “shared experience” with those around them, voluntarily becoming brand ambassadors and forming a powerful fanbase that spread the word through word of mouth.
Ultimately, this is a successful case study that set a new standard for enthusiasts, provided beginners with the best possible first experience, and transformed the Community into a vibrant space for communication.
Don’t just jump on trends—change the rules of the game!
Just like “Daewang Dujonku,” which shook up a market disillusioned by counterfeits, you can change the market’s standards with a recipe infused with your sincerity!
Now, on ‘Start Your Innovation on wadiz'!