Strategy for Achieving an Average Funding Amount of 300 Million: Proposing the Vision Supporters Dream Of

Be sure to take this with you!

• Makers who’ve achieved funding in the hundreds of millions didn’t just list product specs—they painted a picture of the “better version of myself” that supporters aspire to become.
• Rather than emphasizing the arduous process—like studying or practicing—try highlighting the value of the outcome first, such as “free-flowing communication” or “elegant handwriting.”
• A strong fanbase is built when owning the product is designed to demonstrate a supporter’s unique discernment or to embody the brand’s aspirational persona.

Add that extra touchof “aspiration” to a well-made product, and you’ll build a strong fan base. 
In fact, makers who’ve raised over 100 million won in funding went beyond just product specs to propose “a better version of myself,” garnering an average of over 300 million won in support.

Supporters participate in funding not only for the joy of discovering an item they need, but also because they look forward to how that item will transform their daily lives. 
How did brands that raised up to 380 million won manage to transform intangible value into a lifestyle people aspire to? Discover the secrets to fanbase-driven campaigns that attract funding in the hundreds of millionsright now.

1. Why do visitors leave my product page?

Supporters do more than just browse products while scrolling; 
they want to dream about the wonderful changes that will unfold in their daily lives once this item becomes a part of it.

Create that ‘“moment of aspiration”’ that resonates with supporters becomes vivid, the project transcends a simple item and becomes a lifestyle that supporters simply must be a part of.

Let’s take a look at how this year’s top-ranking projects on wadiz managed to ignite that sense of longing in supporters’ hearts.

[Summary Table of Recent Projects That Received Over 100 Million Won in Funding]

Q: How can you turn a tedious practice routine into an attractive reward?

🔗[Handwriting Class: Miggotche] Show them the “finished product” at the end of the practice first

Key Takeaway: Instead of urging people to “correct their handwriting,” the project made them aspire to “myself writing like a font.”

Correcting poor handwriting is actually grueling training. However, rather than listing the difficult and exhausting steps, this project highlighted the “results more beautiful than a font” that would be created by the participants’ own hands. Supporters were captivated not by the tedium of practice, but by the “elegant version of myself” conveying my feelings through neat handwriting. The reason over 2,800 supporters participated was precisely because they were convinced that the image they longed for could become a reality.

Q: How do you turn an intangible educational service into a tangible sense of satisfaction?

🔗[English Class with Teacher Ji-na] Did they replace tedious studying with the idea of “a confident me”?

Key Takeaway: Instead of treating grammar study as a chore, she made people aspire to the “confident self” who can converse freely with foreigners.

English is both a universal challenge and an object of aspiration. Rather than offering simple grammar lectures, they presented the “confident self conversing fluently with foreigners” as the end goal. By helping students discover the version of themselves they most wanted to become, the project secured an overwhelming 380 million won in funding within the education category.

Q: How do you elevate a common classic to a source of “intellectual pride”?

🔗[Dostoevsky] Did you propose “unique taste” rather than just a product?

Key Summary: Rather than promoting a difficult-to-read book, they proposed a taste that embodies the “first and only” value found nowhere else in the world.

They leveraged a unique narrative: “the world’s first compilation of the four major novels, a feat not even attempted in Russia or Japan,” and “Korea’s first complete translation, the result of one translator’s decade-long dedication.” Supporters participated in the funding not just to read the books, but because they aspired to become a “refined version of themselves” by owning a one-of-a-kind edition available exclusively in Korea. This conviction in the project’s irreplaceable value led to the astonishing achievement of selling out within just 30 minutes of launch.

2. How can I apply the concept of “aspiration” to my product page?

Successful planninginvolves accurately identifying a supporter’s unmet need and elevating it to a source of pride.

Try applying the following planning techniques to your own projects.

[① Aspiration-Driven] Show the sweetness of the outcome first 

Supporters don’t want to study—they want to “become smarter.” Instead of “1-hour lectures every day,” place an image of “you conversing like a native speaker” at the top of your project page.

[② Identity-Building Type] Go Beyond Features—Let Them Own the Value 

Rather than simply calling it “a classic that’s a pleasure to read,” imbue it with a unique narrative. Design it so that simply owning it—like securing a rare edition that not just anyone can have—demonstrates the supporter’s sophistication and taste.

[③ Identity-Building Type] Design the “cool image” your brand aspires to 

Instead of “a high-performance bag,” define a cool identity—such as “a partner for the free-spirited traveler”—that supporters who choose your brand will embody.

3. FAQ

Q: I’m not sure what kind of aspiration our Rewards will evoke in supporters.

A: Imagine the “happiest moment” when using Rewards. Even if it’s not a grand innovation—like “a cup of coffee that brings a sense of calm to a busy morning”—simply filling a small gap in daily life can be enough to inspire admiration. We recommend carefully crafting the lifestyle you envision as a maker on your product page.

Q: What specific benefits are there if I start now?

A: We’re currently running a 0% transaction fee promotion to cheer on global expansion for projects targeting both domestic and international supporters. Go beyond Korea and share your value with supporters around the world.

Q: Are there any benefits for makers launching their first funding campaign?

A: Yes, to cheer your new beginning, we’re offering a 30% discount on funding fees for first-time makers. Reduce your financial burden and take that exciting first step with your supporters—start your journey with wadiz.

4. Building a fanbase starts with “aspiration”!

Ultimately, the success of a funding campaign raising hundreds of millions of won depends on how authentically the maker has brought to life the “better life” that supporters had only imagined in their hearts. 
Every word on your project page and every image must ultimately point towardthat “point of aspiration” that supporters dream of.

Wadiz will be by your side until your project becomes the leading brand in its category. 
Go beyond simply creating a product with great functionality—embody a value that makes people think, “I want to live that kind of life, too.” Those feelings of aspirationwill come together to form apowerful fanbase, leading to the amazing result of funding in the hundreds of millions.

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