A Funding Goal Guide for First-Time Makers
Last updated: 2026-08-07
01. What is a Funding Goal?
Your funding goal is the minimum amount you need to carry out your project. It should not be the amount you "hope" to raise it should be an amount you can realistically achieve.
Why does this matter?
Whether your project succeeds or fails depends entirely on whether you've reached this goal by your project's closing date.
- If your goal is set too high: it becomes difficult to reach, and the project simply ends with no supporter payments processed.
- If your goal is set too low: you may end up with less money than you actually need to produce the reward, putting you in a difficult position.
There's another factor to consider: once your campaign opens, your achievement rate (% funded) is visible to supporters.
If your goal is set too high, even a large amount raised can look like a low percentage, which can affect whether new supporters decide to back your project.
02.6 Items to Include When Calculating Your Funding Goal
To calculate your funding goal accurately, you need to account for more than just the pure production cost of your item. You also need to factor in hidden expenses like shipping, your contingency buffer, and platform fees.
| Category | Details | How to calculate |
|---|---|---|
| Reward-related costs | Production cost: the cost of actually manufacturing the reward | Unit cost x minimum order quantity |
| Shipping cost: the cost of delivering the reward to supporters | Unit cost x minimum order quantity | |
| Packaging cost: boxes, cushioning material, stickers, etc. | Unit cost x minimum order quantity | |
| Labor cost: the cost of the manpower needed to run the project | Estimated case-by-case | |
| Contingency buffer: covers defects, extra production runs, or unexpected costs | About 20% of production cost | |
| Wadiz fees | Service usage fee and payment settlement processing fee | — |
03. Calculating a Realistic Funding Goal
If you're not sure whether your funding goal is reasonable, try dividing your goal by your campaign length to see how much you'd need to raise per day.
- Funding goal ÷ number of campaign days = amount you need to raise per day
Here's an example with a funding goal of KRW 1,000,000, run over a 30-day campaign. The amount you'd need to raise per day would be:
- 1,000,000 ÷ 30 days = KRW 33,333
If that number feels achievable, your funding goal is probably set well. If it feels overwhelming, consider lowering your goal; if it feels too easy, consider raising it a bit.
04. Frequently Asked Questions (FAQ)
Q. What's the minimum funding goal I can set?
A. On Wadiz, you can set a funding goal anywhere from a minimum of KRW 500,000 up to a maximum of KRW 100,000,000.
Q. Can I change my funding goal after the campaign opens?
A. You can edit your funding goal before your campaign opens, but not after. Make sure to review it thoroughly before launch.
Q. How do I set up my reward composition, options, pricing, and shipping cost?
A. You can set all of this up in Maker Studio. Go to Maker Studio > Project Management > [Rewards] tab, then click [Add a Reward]. Follow the User Guide, which covers exactly how to fill out each field, how to set up different types of reward options, and what to watch out for.
Since your funding goal determines whether your project succeeds, it's natural to spend a lot of time thinking it over. But if you've followed along this far, setting it shouldn't be too difficult.
One tip: take a look at similar projects. Comparing their funding goal against what they actually raised, along with their supporter count, can go a long way in helping you judge whether the goal you've set makes sense.
Now, why not go ahead and enter the funding goal that's right for your project?
Just Start on Wadiz.
Your step-by-step guide from preparation to funding success—available now at the Wadiz Maker Center.