Guide to Launching Sponsorship and Fan Funding Projects
Updated: July 1, 2026
What this article covers
- What is sponsorship and fandom funding
- How to write a story for sponsorship and fandom funding
- How to Design Sponsor and Fandom Funding Rewards
- Frequently Asked Questions about Sponsorship and Fandom Funding (FAQ)
For projects that need the support, support, and support of others, choose the Wadiz Sponsor Fandom category. If an individual, not a business operator, opens a sponsorship and fandom project, you can receive up to 90% of platform fee support. (~2026.12.31)
1. What is sponsorship and fandom funding?
You can complete things together with funding that you can't do alone. Sponsor and fandom funding is not a 'product launch' but a project completed with the power of people who 'empathize and support' the maker's challenges and stories.
Funding for sponsorship and fandom projects
| Medium Category | classification criteria | a representative example | Openable maker |
| sponsor | a project in which an individual or organization raises the funds or participation necessary to realize a particular goal or challenge | Around the world, publishing books, research, personal challenges, etc | Individuals (including minors), public interest corporations, and non-profit private organizations |
| campaign | Project to recruit people's participation for the purpose of realizing social and public interest values or improving awareness | Environmental protection, animal protection, donations, social movements (improving social problems), public interest campaigns, village change projects, etc | individuals, public interest corporations, and non-profit private organizations |
| Community and Gathering | A project in which people with common interests raise expenses for the recruitment and operation of participants for the operation of events, gatherings, and communities | events/events such as reading sessions, running crews, birthday parties, seminars, clubs, networking, etc | Individuals and businesses as a whole |
| Artist | A project to recruit the support and participation of fans for the purpose of producing and presenting creative activities or artistic activities such as music, art, performances, and videos | Album production, performance, exhibition, movie, webtoon, play, goods production, etc | Individuals and businesses as a whole |
※ Preorder projects cannot set sponsorship/fandom categories.
Representative funding by medium category
1) Sponsor: Gather the participation of different people to achieve goals or challenges.
[Example] My parents' travel sponsorship project for my 28th birthday (link)
My mother-in-law's new challenge, which was the easiest to knit on her own for 30 years (link)
* Sponsorship projects can be carried out by minors.
* Overseas makers cannot proceed with sponsorship projects. However, for foreign individuals staying in Korea, you can proceed if you have an alien registration card, Korean contact information, and Korean account.
2) Campaign: Gather the participation of people who sympathize based on social-interest messages.
[Example] Funding to Build a Home for Breeding Bears (Link)
Warm Jacket Donation Funding to Hug People With Developmental Disabilities (Link)
3) Community · Gathering: Hold an event/event/meeting with people of common interest.
[Example] Vegan Picnic Funding With Yoga (Link)
Membership community funding to help office workers do other things (link)
4) Artist: Meet your fans for your favorite artist or your own creation.
[Example] Singer Lee Seung Gambi's first project to make an album (Link)
Ko Shin Hae-cheol Memorial Bench Project (Link)
You're welcome to projects like this, too!
- A one-man development maker who wants feedback and sponsorship from beta testers before officially launching apps and services made as side projects
- Community leaders who want to gather people to join and pay for operations like a running crew and a climbing meeting
- Creators who want to gather their first fans (readers) by serializing their own creations such as independent publications, newsletters, and webtoons
- A maker who wants to gather people's support for things that are difficult to handle alone, such as rescuing and protecting abandoned animals
- Local creator who wants to record local stories such as our local stores, alleys, and festivals and attract the participation of neighbors
2. How to write a story for sponsorship and fandom funding
The sponsorship and fandom funding story must contain three things below. This is because supporters see and participate in the 'Why should we support the challenges of this maker/project' rather than the 'product'.
1) Target amount and reason for need
Explain in specific numbers and context how much and why you need it. The more clear "for what and exactly how much we need" than "help us vaguely," the higher the trust and participation of supporters. Among Wadiz sponsored projects, cases with high achievement rates commonly accurately introduce the "use" of the target amount.
[Example of writing]
"The target amount for this project is 3 million won. The full funding will be used for fruit transportation, grooming, kennel cleaning, feeding and facility maintenance activities to create a home for a single bear to stay for life."
Source: Bear nesting project (3,148% achieved)
2) Sponsorship plan
Please disclose transparently where and how you will spend the collected donations. Sponsor and fandom funding is not 'product consumption', but 'sponsor for purpose', so the transparency of the place of use is the reliability of the project. If possible, please write down the promise to share the result report (receipt, photo) after the end.
*For the sponsorship and fandom project, you must inform us of the result of using the donation after the funding is over.
[Example of writing]
"If this funding is successful, 1. Uganda music education sharing documentary, demonstration class video, seminar/training video will be produced and used by local Ugandan teachers in class." 2. I'm going to produce a Ugandan music education sharing essay. 3. I'd like to rent a movie theater for a documentary screening. Therefore, the funding will be used for video production and editing costs, essay publishing costs, and rental costs, and if more funding is collected, we will purchase and provide classroom instruments and school supplies from Ugandan schools. Later activities will be available on Instagram and Naver Cafe."
Source: Uganda Music Education Sharing Project (210% achieved)
3) Maker Introduction
Who is working on this project is the core of sponsorship and fandom funding. Along with your picture, please include your history of doing this and the context of 'Why am I doing this'. The more your face and sincerity are revealed, the more you can "trust and support" your first-time supporters. (The maker's introduction photo is a mandatory item for Wadiz screening.)
[Example of writing]
"Hello! I'm Lee Seung Gambi, a singer who sang in the bathroom because no one sang. Recently, thankfully, there are some people who come to visit me, so I've been singing out of the corner of my room and out of the world little by little. Thankfully, I once received a contract offer from an agency. But I knew there could be constraints. I wanted to do a song that I wanted to do without being tied down, and I wanted to be free with people who supported me. We're here to meet the real fans who will believe in our potential and support us."
Source: Singer Lee Seung-mbi's album production project (29% achieved)
⚠️ Caution: If the content is insufficient or incorrect, it may be excluded from the sponsorship/fandom category through monitoring.
3. How to Design Sponsor and Fandom Funding Rewards
1) Sponsor/Fandom Funding Rewards Design Guide
Sponsor and fandom category funding can attract more supporters' participation when designing rewards as "grateful for support and return for participation" rather than "goods."
① It's not 'product sales' but 'reward of appreciation and participation'
Please prepare and introduce 'rewards containing the meaning of the project' like goods linked to the list of sponsors, thank you postcard, handwritten letter, result report, and project purpose/target.
Source: Guided Run Project Running with Blind Runner (137 % achieved)
② Engagement Design: Invite supporters to a 'process'
Rewards that leave a supporter's mark on the results, such as "List of names in credits/endings," "Sharing production process in real time," "Gift No. 1 finished product," and "Inviting offline gatherings," are strong motives that can only be given by sponsorship and fandom funding projects.
Source: Uganda Music Education Sharing Project (210% achieved)
③ Avoid early bird options
Regular projects design ultra/super early bird rewards to increase sales, but please avoid early bird options because sponsorship and fandom funding are not for sales purposes. If you set the option, you may not feel authentic for sponsorship purposes.
④ Transparency: Share results as rewards
If the "Use History Report", "Receipt/photo Disclosure", and "Activity Results Report" are specified in the reward items, supporters can confirm that the funding has been spent as promised, so they can trust and fund more.
2) Best Rewards Configuration Example
Organize the name and composition of the reward so that participating supporters can feel the pride of support and support.
Example 1. Sponsor/Campaign Funding
| Rewards name | a donation | Rewards Configuration |
| the first step | 10,000 won | Project sponsorship, thank you message |
| a solid meal | 30,000 won | Project sponsorship, thank you postcards, stickers |
| a warm home | 50,000 won | Project sponsorship, thank you postcards, stickers, eco-bags |
| life-sustaining sponsorship | 100,000 won | Include Project Sponsorship, Thank You Postcards, Stickers, Eco Bags, Sponsor Names |
| a hope-making companion | 300,000 won | Project sponsorship, overall rewards goods, activity results report |
Example 2. Artist Funding
| Rewards name | a donation | Rewards Configuration |
| Let's cheer for the start | 5,000 won | Support Project + Digital Thank You Message |
| Cheer for your first work | 10,000 won | 1 creation + thank you card |
| Cheer for your first work | 20,000 won | 1 creation + 1 limited edition goods |
| Becoming a Production Partner | 30,000 won | 1 creation + 1 limited edition goods + name credit |
3) Compare Sponsorship and Fandom Funding Rewards at a Glance
| Sortation | Launch-type funding (in addition to sponsorship and fandom categories) | Sponsor/fandom category | ||
| Sponsor and campaign funding | Artist Funding | Community funding | ||
| qualifications to open | Individuals, private businesses, and corporate businesses | Individuals, public interest corporations, and non-profit private organizations (sponsorship funding is available for minors) | Individuals, private businesses, and corporate businesses | |
| the essence of rewards | Products and services that you want to know | a certificate of appreciation and participation in support | Provide creative works (exclusive/limited edition results) and artistic experience | Participation in events, gatherings and community experiences |
| the standard for setting the amount | Product unit price | a feeling of support | production cost and collection/consumption value of the creation | Operating expenses and program participation value |
| ready-made rewards | impossibility | Allowance (additional benefit level) | impossibility | Allowance (Must-have items, etc.) |
| a supporter's point of trust | Product Quality and Specification | Use plan and results report transparency | Transparency in the quality and use of creative works | Professional and clear programming |
4) Rewards available with sponsorship and campaign funding
Among the sponsorship and fandom categories, sponsorship and campaign funding can only proceed with rewards that do not require legal qualifications or submission of safety documents.
| Rewards available through sponsorship and campaign funding | Rewards that cannot be carried out with sponsorship and campaign funding |
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4. FAQs You Must Check Before Sponsorship and Fandom Funding Open
Q. What types of sponsorship and fandom category funding can be opened?
A. Among sponsorship and fandom projects, sponsorship projects can only be opened to individuals (including minors), public interest corporations, and non-profit private organizations. Other campaigns, community/gathering, and artist projects are open to both individuals (except minors) and businesses.
Q. Do I not have to provide a reward?
A. Rewards in the form of donations that are not provided at all cannot be designed, and only rewards that do not require legal qualifications or submission of safety documents can proceed.
Q. Can I design ready-made products as rewards?
A. Unlike other category projects, products and services sold on ready-made or other channels can be provided as rewards, and in this case, the content must be included in the story.
Q. Can I work on multiple projects at the same time?
A. The sponsorship/fandom project cannot be carried out multiple projects at the same time.
Q. Can you design a reward over 5 million won?
A. Among the sponsorship and fandom categories, sponsorship and campaign funding cannot design rewards exceeding 5 million won per piece. In addition, one supporter cannot fund more than 5 million won per sponsorship and campaign funding project.
Q. How much can I recruit?
A. There is no limit on the amount of recruitment.