“Earn 100 million won a month just by doing this?” — A case of promotion that implied guaranteed returns
Confirmed Details
Through post-launch monitoring, we identified a project that prominently featured high returns—such as “Verified 100 million won per month” and “500 million won per year”—and used participants’ testimonials in its advertisements to promote the idea that everyone could achieve the same returns. Although there was a small disclaimer at the bottom stating, “This is an individual’s experience; returns are not guaranteed,” the advertisement as a whole effectively gave the impression that returns were guaranteed.
Verification & Action
Expressions that seem to assert or guarantee specific earnings may constitute false or exaggerated advertising under the Act on the Regulation of Display Advertising. wadiz requested that the maker revise these expressions, and the revisions have been completed.

“X-cool sensation?” — A case of using language that could be considered vulgar in an advertisement
Findings
Through post-campaign monitoring, we confirmed that the phrase “Crazy cooling sensation the moment it touches your skin” was used in the project’s promotional image. Although not a direct swear word, the expression “crazy” could be perceived as vulgar depending on the context, potentially violating our operating policy’s standards regarding the use of profanity and vulgar language.
Verification & Action
Wadiz determined that the expression could be offensive to supporters and requested that the phrase be revised to a non-vulgar alternative, such as “Powerful cooling sensation the moment it touches your skin.” The maker has completed the revision.
Operational Improvements
Wadiz will continue to monitor advertising language through post-publication monitoring even after a project is listed. As soon as we identify expressions that imply or guarantee profits, or vulgar or provocative language that may offend supporters, we will request corrections to address these issues promptly.