Why You Need wadiz Targeted Ads and How They Work

Last Updated: August 6, 2026

Don’t Miss These Key Points!

• Understand the difference between wadiz Targeted Ads and standard ads.
• You’ll easily understand how AI determines ad placement.
• You’ll be able to distinguish between what makers need to prepare themselves and what the system does automatically.

When you hear the term “Meta Ads,” unfamiliar terms like targeting, pixels, auctions, and machine learning might come to mind. However, with wadiz Targeted Ads, you don’t need to set your target audience and ad placements one by one yourself.

That’s because Meta AI uses wadiz’s data on visits, newsletter sign-ups, and funding participation to identify supporters most likely to engage and the best ad placements. All you need to decide are four things: your ad objective, budget, duration, and creative. In this post, we’ll explore why targeted ads are necessary and how AI determines where your ads appear.

At a Glance

* 97% is the percentage of projects that raised 50 million won or more that used targeted ads; this does not guarantee success. CPA and CVR figures are based on the provided comparison cases; actual results may vary depending on category, average order value, and ad creatives.

1. Why Targeted Ads Are Necessary for Funding

① You can reach new potential backers outside of wadiz

Organic traffic and exposure within wadiz alone have limitations when it comes to reaching people who aren’t familiar with your project. Targeted ads help bring new potential backers to your project from Facebook and Instagram.

② You can use them continuously from the launching soon phase through the main funding campaign

You can run ads aimed at getting users to sign up for notifications when launching soon and at getting them to make a purchase during the funding phase.

③ They were widely used by successful projects

Among projects that raised 50 million won or more, the percentage that used targeted ads was 97%. However, this figure does not mean that advertising guarantees success; rather, it indicates that targeted ads were frequently used in projects that raised significant amounts.

④ wadiz data shows high efficiency

The CPA for wadiz targeted ads was 1,548 wonand the CVR was 23%, demonstrating higher efficiency than campaigns run directly by makers. However, actual results may vary depending on the category, average order value, and ad creatives.

2. How Meta AI Delivers Ad Impressions

The Meta ad system aims to show ads that users are likely to be interested in to the right audience at the right time.

The 3-Step Ad Serving Process

• Advertiser Settings — Specify display methods, targeting, optimization, bidding methods, budgets, and more.
• Real-time Auction — Ads are prioritized based on Total Value,which determines whether they are displayed.
• Pacing System — Distributes impressions evenly throughout the campaign period.

It’s not necessarily the case that the ad with the highest budget gets the most impressions. Meta calculates the “Total Value” for each ad and prioritizes the ads with the highest value.

• Bid — An estimate of the amount the maker is willing to pay for a result (click, conversion, etc.).
• Action Rate — An AI-predicted value of the likelihood that this supporter will subscribe to notifications or make a payment
• User Value — A quality score reflecting the impact of the ad on the supporter’s experience

Simply spending a lot on ads isn’t enough. Supporters who are likely to elicit a response and are deemed to provide a useful experience have an advantage in the ad placement competition. Positive reactions, such as Likes, comments, and shares, as well as negative reactions, such as hiding or reporting an ad, can influence the assessment of ad quality.

3. What AI Does and What Makers Do

Targeted ad management is structured so that AI and makers share responsibilities. Meta ads are not about technology that precisely pinpoints targets; rather, they involve providing sufficient goals, timeframes, and creative assets to enable the AI to learn.

4. Frequently Asked Questions (FAQ)

Q. Do I need to set the target audience in detail myself?

A. Since Meta AI uses wadiz data to identify users likely to engage, makers do not need to manually combine all interests and criteria themselves. The specific structures for new user targeting and retargeting will be explained in Part 2 of the Targeted Ads series.

Q. Does spending more on ads automatically result in more impressions?

A. Meta’s auction system determines ad impressions based on “Total Value,” which combines your bid with estimated conversion rates and user value scores. Therefore, even if you spend a lot on ads, your campaign may be outranked by high-quality, low-budget ads if your ad creative quality and user engagement are low.

Q. If AI optimizes ads, isn’t the creative material unimportant?

A. Actually, ad creatives are very important. Since AI identifies high-performing combinations from the creatives the maker has uploaded, you need to prepare a sufficient variety of creatives with different messages and formats. For guidance on preparing ad creatives, refer to the Ad Creative Preparation Guide.

Get Started with Targeted Ads

A Quick Overview of the Targeted Advertising Success Guide

• Part 1. Why Targeted Ads Are Necessary and How AI Works
• Part 2. Setting Up Your First Campaign and Basic Management Methods
• Part 3. Creating Various Ad Creatives for Meta AI to Learn From

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