How to Set Up wadiz Targeted Ads Yourself

Last Updated: August 6, 2026

Don’t Forget These Essentials!

• Understandthe structure of campaigns, ad sets, and ads.
• Justset yourgoal,budget, duration, and creative, and you can launch your first campaign.
• How to Avoid how to avoid making changes to settings.

Setting up your first targeted ad starts with defining four key elements: campaign objective, budget, duration, and creative. In this post, we’ll look at the order in which to set these four elements in Biz Center.

At a Glance — Four Decisions for Makers

We recommend preparing at least five ad creatives so that Meta AI can learn from a variety of responses. Specific methods for creating diverse ad creatives are covered in the article “How to Create Meta Ads.”

1. Understanding the Campaign Structure

Wadiz Targeted Ads consist of three levels: Campaign → Ad Set → Ad.

2. Steps for Creating Your First Campaign

STEP 1. Select the project stage and campaign objective in Biz Center

• Launching Soon Project: Sign Up for Notifications
• Current Funding Projects: Payment Conversion

The project stage and campaign objective must align so that Meta AI can identify supporters who are likely to sign up for notifications or make a payment.

STEP 2. Set your budget and duration

On Meta, a daily budget of at least 100,000 won and a campaign duration of at least 5 days. It’s important to consolidate conversion data into a single campaign rather than splitting your budget across multiple campaigns.

STEP 3. Upload your creatives

Prepare at least 5 images, videos, and pieces of copy, and upload at least 5 ads with different messages and formats.

• Problem-Solving
• Feature Demo
• Comparison-Based
• Trust-Based
• Benefit-Focused

STEP 4. Link the landing page and verify the content

Make sure the content highlighted in the ad matches the first screen of the product detail page. For example, if the ad emphasizes “a tumbler that doesn’t retain odors,” the same benefit should be immediately visible on the first screen of the product detail page.

STEP 5. Perform a final check before launching

• Campaign Objectives
• Budget and Duration
• Ads
• Link to Product Detail Page

Start the campaign after verifying the items above. The article “How to Evaluate Targeted Ad Performance” covers how to assess results after the campaign launches.

*During the period when the AI is exploring the optimal delivery method after you create or modify a campaign, initial performance may be unstable and the cost per acquisition (CPA) will be high. Generally, if you achieve at least 50 optimization events (subscription sign-ups or completed payments) within about 7 days, the machine learning phase is successfully completed and performance stabilizes.

3. Keep Campaign Structure Simple

• During the period before launching soon, start with a single campaign aimed at collecting sign-ups for notifications. Creating multiple campaigns with the same goal can分散 your budget and optimization events, which may slow down AI training.
• Once the main funding campaign begins, the goal will shift from sign-ups to payments, so you’ll need to create a separate campaign for the main funding phase.

Within a campaign, you can separate ad sets based on your objective: non-targeted ads to acquire new users and retargeting ads to re-engage existing prospects.

4. Avoid making frequent changes during the campaign

If you frequently change the settings below after launching a campaign, it may disrupt the AI’s learning process or cause it to restart.

• Changing Targeting Settings
• Changing Optimization Events
• Adjust the budget by more than 20% at a time
• Repeatedly adding or replacing creatives at short intervals
• Pausing a campaign for 7 days or more

If adjustments are necessary, rather than making changes immediately based on a single day’s performance, it’s better to review the training period and metrics, then group the necessary changes together before implementing them.

When should you make adjustments?

After thoroughly reviewing the data, make your decision following the steps below.

Common Mistakes

• Turning off ads the very next day after they start
• Making significant changes to the budget
• Continuously changing ad creatives

These actions force the AI to retrain, which can actually delay the stabilization of performance. It’s best to review the performance and implement all necessary changes at once.

5. Checklist for Setting Up Today

Go through the items below to finish creating your first campaign today. Here, we’re only checking whether the creation is complete.

• Have you set a campaign goal (launching soon/Main Funding)?
• Have you set a daily budget of at least 100,000 won and a campaign duration of at least 5 days?
• Have you created separate ad sets for new and retargeted audiences?
• Have you uploaded at least 3 (preferably 5) ad creatives?
• Have you verified that the ads link to the product detail page?

6. Frequently Asked Questions (FAQ)

Q. Does wadiz handle the ad setup as well? Or does the maker have to handle everything, including creative planning?

A. This is a question makers frequently ask. The AI automatically handles identifying users most likely to engage and adjusting ad placement and timing. However, makers must decide on the campaign goal, budget and duration, ad creative preparation, and linking to the product detail page themselves.

Q. What exactly does “retargeting” refer to?

A. Retargeting is an ad set designed to reach supporters who have already visited the wadiz platform or shown high engagement with a project. Conversely, non-targeted (new audience) advertising uses only minimal criteria—such as location, gender, and age—to allow Meta AI to broadly discover new potential supporters.

Try Setting Up Targeted Ads

A Quick Guide to Successful Targeted Advertising

• Part 1. Why Targeted Ads Are Necessary and How AI Works
• Part 2. Setting Up Your First Campaign and Basic Management Methods
• Part 3. Creating a Variety of Ads for Meta AI to Learn From

Start with wadiz. Just Start on wadiz.
Everyone’s Start, Everyone’s Funding.