Funding & Pre-order

wadiz Display Ad Setup Guide

Important

와디즈

Last Updated: August 6, 2026

This is helpful for people like this

Makers who feel overwhelmed by the sheer number of products in the Ad Center and aren’t sure what to choose
Makers who are confused by the differences between “Main Content,” “Multi-Content,” and “Packages that will be launched soon”
Makers with a limited budget who are unsure which products to prioritize

Don’t miss this!

Objective (Sign-up for Notifications/Payment) · Exposure Method (Focused/Repeated) · Whether to Run Targeted Ads in Parallel—answering these answering these three questions in order will help you determine the right product.
There is a flagship product for each project phase: Launching Soon = Launching Soon Package; Launch Day = Main Content · App Main Pop-up; Mid-Campaign = Multi-Content; Closing = Funding Package.
Display ads are are shown only to wadiz users, so they are most effective when used in conjunction with targeted ads.

Display ads may seem complicated with as many as six product options, but the selection criteria are actually very simple. You just need to decide who to target, when to show the ads, and how prominently to display them.

1. Comparison of the 6 Display Ad Products

Product	Advertising Space	Strengths · When to Use	Weekday Price	Weekend Rate
① Main Content	Top 8 slots on the main homepage (2, 9, 13, 14, 18, 19, 24, 29)	Create a sense of momentum; concentrate traffic on the first day of launch	1 million won	800,000 won
② Multi-Channel Content	11 slots across 6 sections (Middle of Main Homepage + Real-Time Best + Friends + Wishlist + Projects You Might Like + wadiz Recommendations)	Maximum Exposure, Driving Simultaneous Growth in Brand Awareness, Subscriber Sign-ups, and Funding	400,000 won (launch price)	300,000 won (Launch Price)
③ Package launching soon	Launching Soon Homepage Banner + Top of List + Catch-Up (6 slots)	Specialized in securing notification sign-ups for launching soon (Target: 1,000+ subscribers)	800,000 won	700,000 won
④ Funding Package	Funding Homepage Banner + Top of List (6 slots)	Automatic "D-3: Closing Soon" label	400,000 won	300,000 won
⑤ App Main Pop-up	Pop-up appears immediately upon app launch (automatically closes after 10,000 impressions)	Quick brand recognition, concentrated traffic immediately after launch	1,000,000 won	800,000 won
⑥ Multi-Board	5 slots on the main homepage (3, 8, 16, 28, 36) + bottom of detail pages + MyWadiz	Repeated exposure at a reasonable cost, expanding new touchpoints	300,000 won (launch price)	240,000 won (launch price)

*Prices based on the 2026 1H prospectus

2. How to Choose the Right Ad for Your Project

To avoid getting overwhelmed by the six options, try answering the following three questions in order.

What’s needed right now—notification sign-ups or payments?
Should you focus on a single day, or repeat the exposure multiple times?
Are you running targeted ads at the same time?

Display ads are highly effective for reaching real-time users within wadiz, so their impact on driving new traffic from outside the platform is limited. The standard approach is to use targeted ads as your base and add display ads to boost visibility at specific times. When you apply the answers to these three questions to your project’s stage, the results are summarized as follows.

Project Stage	Purpose	1st Priority (Core Leader)	Second Priority (For Further Review)
Early period before launching soon (D-14 to D-8)	Secure notification sign-ups	Launching Soon Package	Multi-Content · Multi-Board
Just Before Launch (D-3–D-Day)	Imminent Launch Announcement	App Main Pop-up	Launching Soon Package
First 3 Days After Launch	Payment Conversion Immediately After Launch	Main Content	App Main Pop-up
Mid-Funding Period (D+7 to 7 Days Before Closing)	New User Acquisition During Mid-Campaign	Multi-Content	Multi-Board
3 Days Before Closing (D-3 to D-1)	Closing Payment Boost	Funding Package (Closing Soon Label)	Main Content
Day of Deadline	Closing Payment Boost	Funding Package (“Closes Today” Label)	—

3. How to Set Up Ads

Simply log in to thewadiz Ad Centerand follow these 5 steps to set up your campaign in no time.

STEP 1. Set Up a Campaign

Select a project in the wadiz Ad Center to create a campaign.

STEP 2. Select an Ad Product and Run Dates

Slots for popular ad products (Main Content, App Main Pop-up, and packages launching soon) fill up 2–3 weeks in advance, so be sure to reserve your spot immediately after passing the initial review.

STEP 3. Upload Creative Assets

Upload images and text according to the specifications for each product.

STEP 4. Pay later

You can choose between BizMoney or post-payment.

STEP 5. Review and Approval

We recommend submitting your review request at least 3 business days before your desired campaign start date. Changes to your ad materials will only be reflected if submitted by 3:00 PM one business day before the campaign starts.

STEP 6. Review the Report After Campaign Run

After the campaign runs, you can view the impressions and clicks report in the Ad Center.

4. Precautions Before Setting Up Ads

Mistake 1: Overusing Multiple Ads

It’s more efficient to focus on 1–2 products and allocate the remaining budget to targeted ads and booster coupons.

Mistake 2: Missing the Reservation Deadline

Slots for popular products fill up 2–3 weeks in advance. Check the slot status immediately after passing the initial review.

Mistake 3: Running only display ads without targeted ads

Without new external traffic, there’s a limit to how effective your ads can be. You can boost your results even further by using targeted ads as your foundation and supplementing them with display ads.

5. Checklist Before Setting Up Ads

I’ve determined the current project stage and advertising goals (notification sign-ups/purchases/awareness).
We’re already running targeted ads (or plan to run them alongside this campaign).
I’ve visually confirmed the ad placement for each product in the actual app and on the website.
I’ve checked the Ad Center to confirm that slots are available for my desired campaign start date.
We plan to submit a review request 3 business days before the desired campaign start date.
I’ve prepared to compare the subscription and funding figures before and after the campaign launch date.

6. Frequently Asked Questions (FAQ)

Q. Is it okay to run only display ads?

A. It’s possible, but we don’t recommend it. Data showing that 97% of successful projects generating over 50 million won utilize targeted ads supports this.

Q. Is it a good idea to run ads for multiple products on the same day?

A. It’s helpful on days when you need to draw maximum attention, such as on launch day. However, please avoid spreading your budget too thinly across multiple products.

Q. Do I need to create the ad creatives myself?

A. The “Launching Soon” package, “Funding” package, “Multi-Content,” and “Multi-Board” use the main image. The “Main Content” and “App Main Pop-up” require separate creative assets.

Q. The slots for popular products are sold out. Are there any alternatives?

A. You can substitute: Main Content → App Main Pop-up; Package for Launching Soon → Multi-Content + App Push; and Funding Package → KakaoTalk Push Slide-Type Coupon.

Q. What should I use if my budget is 5 million won or more?

A. If you apply for the wadiz Advertising Proposal Service, an account manager will recommend a media mix, and you can receive benefits such as a discount of up to 1 million won on advertising costs and 20,000 free app push notifications.

Try Setting Up Display Ads

Ad Success Guide at a Glance

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