wadiz Push Notification Setup Guide
Last Updated: August 6, 2026
This is helpful for people like this
- Makers who want to introduce their projects directly to customers with compelling copy or images
- Makers who are confused about the difference between app push notifications and KakaoTalk push notifications
- Makers with a limited budget who are unsure which products to prioritize
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- The effectiveness of push notifications depends not on how often you send them, but on when and what you communicate.
- App push notifications are best for short, quick updates, while KakaoTalk push notifications are ideal for explaining Rewards details in depth.
- You need to adjust the focus of your messages for each stage: launching soon, launch day, mid-funding, and just before the deadline.
Wadiz offers advertising products that use app push notifications and KakaoTalk push notifications to directly reach supporters who are likely to be interested, thereby driving notification sign-ups and payment conversions. Since push notifications are a form of advertising that delivers a strong message at a specific moment, performance depends not on the frequency of delivery but on “when” and “what” you communicate.
1. Here’s How App Push Notifications and KakaoTalk Push Notifications Differ
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Category
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App Push Notifications
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KakaoTalk Push
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-Based
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App Installers and Users Who Have Agreed to Receive Push Notifications | wadiz KakaoTalk Channel |
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Ad Format
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Featured Image + Short Copy | Image + Relatively Long Text |
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Exposure Characteristics
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Also displayed in the Notification Center (up to 90 days) | Sent via channel messages |
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Distribution Scale (2H 2026) |
Campaigns targeting 20,000, 50,000, 200,000, and 400,000 people | Single-item (10,000, 50,000), List-type (100,000), Slideshow-type (200,000) |
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Optimal Timing
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Short, quick notifications, such as those sent launching soon or on launch day | Explanation of Rewards details, mid-campaign reminders, and messages as the deadline approaches |
2. Message Guide by Funding Stage
The actions you can encourage supporters to take vary by funding stage. Since push notifications are one of the most powerful channels for reaching supporters, be sure to use concise and intuitive messaging. We’ve found that messages are particularly effective when they clearly explain what the Rewards are, highlight easy-to-understand features and ingredients, and emphasize unique selling points and expected benefits.
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Stage
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Key Message
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Content to Include
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launching soon
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Benefits available when you sign up for notifications now | What the product is · Launch date · Benefits of signing up for notifications |
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Launch Day
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The fact that the project you’ve been waiting for is now live | Launching Today · Limited Early Bird Quantity · Join Now CTA |
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Mid-Funding
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Results Already Achieved and New Reasons to Participate | Current Progress · Reviews · Rankings · Additional Benefits · Featured Rewards Recommendations |
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Just Before Closing
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The fact that there’s not much time left to participate | End Date and Time · Final Benefits · Coupons · Shipping · Key Rewards Summary |
Tips for WritingApp Push Notifications
1) Basic Formula for App Push Notifications: SimplestProduct Description + Biggest Differentiator + Reason to Act Now
2) Writing Examples
- Odor-resistant ceramic tumbler—Early Bird sale starts today
- Probiotics—just one capsule a day is enough; sign up for notifications now to get the lowest price
- Folding camping table—get an extra 10% off coupon 3 days before the campaign ends
- Mild, slightly acidic wash gentle on children’s skin—early bird special ends today
Tips for WritingKakaoTalk Push Notifications
1) Basic KakaoTalk Push Formula: Whoneeds it / What problem does it solve / What can you get / When is the deadline to participate
2) Writing Examples
- For those who find brewing coffee every morning a hassle, here’s a cold brew dripper that’s ready in just 5 minutes. Sign up for notifications now to get 15% off with the early bird discount—valid only through this Friday.
- If gift wrapping has always been a hassle, finish it in 3 seconds with this foldable gift box. Pay today to get free shipping and a personalization service—available only until 3 days before the deadline.
3) Phrases to Avoid
- Unprecedented / No-Strings-Attached / You’ll Regret Missing It
- Emphasizing discounts without product details
- Phrases that make the terms of the offer unclear
3. Steps to Apply for Your First Push Notification
STEP 1. Select a Product
Select a push notification product (App/KakaoTalk)in the Advertising Center.
STEP 2. Select Audience and Date
Select the target audience size and date.
STEP 3. Upload Creative
Upload your creative assets, such as text and images.
STEP 4. Pay later
Schedule your payment.
STEP 5. Review and Approval
Your campaign will be reviewed and approved. Push notifications are sent once at the specified time, and for some products, the available days and times are predetermined.
STEP 6. Track Results
Check clicks and conversions after the push is sent.
4. Pre-Ad Setup Checklist
- Is the purpose of the messagewasn’t clear—whether it was to sign up for notifications has been determined.
- The first sentence of the message explains what the product is.
- The terms and expiration date of the offer are clear.
- The landing page and the push notification content match.
- I’ve set a reference date to compare results after the message is sent.
- We verified the terms of use for combining coupons.
5. Frequently Asked Questions (FAQ)
Q. When is the best time to send push notifications?
A. The best times are when a behavioral shift is needed—such as launching soon, on launch day, during the mid-campaign slump, or just before the campaign ends.
Q. Do I have to choose between the app and KakaoTalk?
A. Choose based on your objective. The app is suitable for short, quick notifications, while KakaoTalk is better for promoting benefits that require images and detailed descriptions.
Q. Is performance guaranteed when I send push notifications?
A. No. Push notifications are a service based on the volume of messages sent; we do not guarantee message delivery or conversion rates.
Q. Are weekends better?
A. While past data shows that standalone KakaoTalk push notifications have demonstrated high efficiency on weekends, this data is limited in terms of time period and category. It’s safer to check the latest data, broken down by category, before using this strategy.
Ad Success Guide at a Glance
- Targeted Advertising Part 1: Why Targeted Advertising Is Necessary and How AI Works
- Targeted Advertising Part 2: Setting Up Your First Campaign and Basic Management Methods
- Targeted Ads Part 3: Creating a Variety of Creative Assets for Meta AI to Learn From
- wadiz Push Ad Setup Guide
- wadiz Display Ad Setup Guide