Wadiz Edition Raised 2.3 Billion in Funding… Data-Driven Product Innovation Expands to 10 Countries Overseas

Wadiz Edition Leads 2.3 Billion Funding...Data-driven product innovation expands to 10 countries overseas

- Wadiz Edition Octagonal Frying Pan Launched... 1 million wear tests to reach 200 million funding
- In just one year and five months after its launch, 220,000 supporters participated and payments from 10 overseas countries occurred
- Diversify product groups into seven categories including household goods, beauty, and tech

 Wadiz (CEO Shin Hye-sung, www.wadiz.kr ) continues to make progress by expanding its product line through its own brand 'Wadiz Edition'. The recently introduced "Wadiz Edition Titanium Octagonal Pan" has exceeded 200 million won in funding. On the day of the opening alone, it recorded more than 100 million won in funding, leading to the initial box office success.

 The octagonal fan funding project, which opened on July 29, has achieved 42,966% of the target amount so far, and the cumulative number of participating supporters has reached 17,000. Like the name of the product, the key is 'Octagonal'. Both frying pans and royal pans were designed in octagonal shapes on the outside and round shapes on the inside to expand the cooking space. Eight vertices were used to make it easier to follow the contents, and the coating durability was also verified by applying a six-layer coating and titanium mesh structure and a million wear tests.

 Octagonal fans are a representative example of Wadiz Edition's product planning method. Wadiz Edition is its own brand that finds "reason why it is repeatedly selected" in consumer data accumulated on the platform and actual market reactions and implements it as a new product. It plans products based on functions and usability identified by consumers' choices, and continues to innovate products based on data.

 In this way, the product line also expanded rapidly. In a year and five months since its launch in March last year, the cumulative amount of Wadiz Edition supporters has recorded 220,000 and the cumulative funding has reached about 2.3 billion won. Starting with household goods and beauty, it has expanded to a total of seven categories, ranging from food, tech and home appliances, sports and outdoor, fashion and travel, and about 30% of all projects have been reintroduced as encores depending on the demand for supporters.

 The demand confirmed in Korea is continuing overseas as well. To date, Wadiz Edition products have received payments in a total of 10 countries. Hot spring water shower filter "Onsha" and pore care grain pack "Greenness Pack" were purchased in five countries, including the United States, Australia, and Singapore, respectively, confirming overseas consumer demand in different product groups.

 Wadiz Edition is a brand that finds standards for good products in the data that consumers actually choose and implements them as product innovation, a Wadiz official said. "In the future, we will plan products based on the demand identified in the market, and continue beyond funding to encore, follow-up sales, and global markets."