Story Writing Guide for First-Time Global Makers
Last Updated: August 19, 2026
On Wadiz, the “story” is what a typical e-commerce site would call the product detail page. Wadiz backers aren’t bargain hunters looking for the cheapest option—they’re thoughtful shoppers searching for a product worth investing in. That means whether they decide to back a project comes down to how genuine and relatable the maker’s story feels. This guide walks you through exactly how to write a story that wins backers over.
0.1 What Matters in a Project Story
Story-writing priorities vary depending on your project type.
Funding Projects
A standard Funding project involves a very early-stage product that has never been sold on the market. Supporters naturally wonder, “Will this product actually get made?” and “Can I trust this maker?”—so your story needs to directly address those concerns.
Writing Tips:
- Highlight the single most distinctive feature of your product’s functionality, materials, or design
- Highlight your development process, test results, and technical capabilities
- Clearly explain “why Wadiz”: early funding, market validation, and community feedback
Pre-order Projects
A Pre-order project offers a benefit unavailable on other platforms, or a reward that can only be purchased on Wadiz during the campaign period. Your story needs to address supporters’ concerns such as “Is buying through Wadiz actually the better deal?” and “Will I get it quickly?”
Writing Tips:
- Clearly state the Wadiz-exclusive price benefit (e.g., “30% cheaper than other retailers”)
- Commit to a specific delivery date (e.g., “Shipping begins July 15”)
- Disclose existing sales data (e.g., “2,000 units sold last year, 65% repeat purchase rate”)
- Emphasize why this is better than buying directly or through another retailer
Funding vs. Pre-order at a Glance
| Item | Funding | Pre-order |
|---|---|---|
| Core message | "This product is innovative" | "This price-to-value ratio is exclusive to Wadiz" |
| Tone | Anticipation, persuasion | Urgency, practical value |
| Proof style | Technical capabilities, development process | Track record on other retail channels, customer reviews |
| Shipping | Estimated timeframe | Committed exact date |
| Maker framing | "Why I made this" | "Why I'm bringing this to Wadiz" |
02. Required Elements of a Story
1. Project Title
Write a title that lets a supporter visualize the project at a glance. Amid dozens of competing projects, your title needs a hook and an immediate answer to “What’s in it for me?”
It shouldn’t be too long, should read naturally, and should avoid exaggerated or misleading claims.
Take this example: “Money-calling money pen!”—the title alone makes it obvious that this project is about a pen related to money.
The same logic applies to other examples. Words like “butter,” “capsule cosmetics,” and “shampoo bar” instantly reveal what the reward actually is. The last example goes a step further by adding an eye-catching phrase to a shampoo bar to boost its appeal. Always include the keyword that identifies your reward in the title, and place it near the beginning where it’s easy to spot.
2. Key Reward Features
Clearly outline three key features of your reward and the benefit each one provides to the customer. Backers decide “I need to buy this” while reading your story—the more concretely you spell out what they gain, the more likely they are to back the project.
Writing Tip: Emphasize the benefit to the customer over the product specifications themselves.
- ❌ "We used a highly elastic material"
- ✅ "You can move freely, so you'll be comfortable all day"
Example: Vacuum Steam Iron 7800Pa – iHandy AeroNova
3. Reward Composition and Benefits
Write your reward section so that backers can instantly understand exactly what they’re getting—and under what conditions—for the amount they pay. It’s essential to clearly outline what’s included in the reward and what options (color, size, quantity) are available. If there’s a Wadiz-exclusive benefit, this is where you should highlight it.
Writing Tip: Be explicit about when it ships, what’s included, and what extra benefits come with it.
- ✅ "Basic set (1 product + dedicated case) + 1 additional color"
- ✅ "Early-bird exclusive: 20% off + free shipping"
Example: Foldable Cooler Bag by an LG Electronics Researcher
4. Maker Introduction
A maker’s credentials and experience are important, but the personal story of why you created this product—and why you’re bringing it to Wadiz—matters even more. Supporters back a project because they trust the maker.
Include real photos (of yourself or footage from the field), and introduce any team members or partners you work with.
Being transparent about why you chose crowdfunding over traditional retail and how you plan to use the funds raised builds trust with supporters.
Writing Tip: Focus on “why I made this product,” not a list of credentials.
- ❌ "I have 10 years of industry experience"
- ✅ "Ten years on the production line—and the frustration I felt there—is where this product began"
Example: 27 Years of Cell Biology Research – Hank’s Cell Vital Serum
03. Check Your Images, Text, and Mobile Display
Even great storytelling falls flat if it’s unclear what an image is showing, or if the text is too small to read on a mobile device.
| Story section | Purpose of the check | Checklist |
|---|---|---|
| ① Images / GIFs | Make the product easy to understand at a glance to encourage faster checkout; verify reward benefits to build trust | Is there a GIF demonstrating the core function? Is it placed near the top of the story? Does it show a before-and-after comparison or how the product actually works? Are you repeating photos that look too similar? Do you have a good mix of functionality, usage scenarios, reward details, and trust signals? |
| ② Content | Tip: Entering text directly through the story editor increases the likelihood of appearing in portal search results and AI search answers, helping you reach potential supporters | Is your key copy and product information written as editor text? Are you cramming all your explanations into a single flat image? Is any paragraph too long? Can someone follow the story just by reading the subheadings? Would someone unfamiliar with your industry’s jargon still understand it? |
| ③ Mobile Screen | Ensure GIFs play smoothly on mobile without any content being cut off or rendered incorrectly | Is your first-screen message cut off? Is the text inside images too small? Do GIFs play back smoothly without stuttering? Are images cropped or broken outside the screen? |
Choosing Your Intro Video or Photo
The intro video or photo is the first thing a supporter sees when they visit your project page. It occupies a large area at the very top, so it’s no exaggeration to say it determines your project’s first impression. This slot allows for either a video or a photo—not both—and each has its own considerations.
(1) If using a video: Upload it in landscape format
Upload your video in 16:9 landscape format to match the display size on the Wadiz project screen. You can link a video from a streaming service like YouTube or Vimeo, but the thumbnail image displayed must be set directly on the platform where the video is hosted (YouTube or Vimeo).
(2) If using photos: Do not lead with event content
You can upload up to 10 introductory photos. Some creators running a supporter participation event place an image related to that event first to highlight it. However, displaying images of event gifts or perks in this section can confuse backers about what the project itself actually is, leading to a negative experience. Keep your introductory photos focused solely on your project and the rewards.
(3) If using photos: Do not place text inside the image
Avoid using images with text embedded in them—the same applies to GIFs and other moving image formats. Text embedded in an image reduces readability and can lower supporter engagement.
(4) If using photos: choose an image that clearly shows the reward
Supporters decide within a few seconds, based solely on a photo, whether this is the product or service they’re looking for. Prepare a clear photo that makes the nature of your reward obvious at a glance.
04. Key Considerations When Writing Your Story
Finally, there are four rules you must follow when writing your Wadiz project story.
(1) Avoid structuring your story as a single flat image
Always keep images and text separate when writing the body of your story. Use the Maker Studio editor to type your explanations directly as text, and upload images as separate image files. This makes your story significantly more readable, and readers who make it to the end are more likely to back your project.
Entering your text directly also improves your chances of ranking in Wadiz’s internal search as well as in external portal search results. Always use the editor’s text function for your explanations.
(2) Do not place text inside GIFs or other video-format images
Many stories embed text inside GIFs, WebP files, or MP4s to explain a reward’s features. This actually reduces readability. Text embedded in a video-format image isn’t captured by AI auto-translation, so untranslated text may be displayed as-is to Korean backers, making it harder for them to understand. That said, using a video-format image is a good choice when your reward’s features are best conveyed through motion. Just be sure to avoid embedding text in it. If you do need a version with text, create separate Korean and English versions and apply each to the corresponding story language.
(3) Always left-align your text
Most Wadiz backers read stories on mobile devices, so mobile readability is crucial. Left-aligned text without unnecessary line breaks reads best on the screens backers actually use. Centered or uneven alignment tends to reduce readability once translated into Korean, so be careful with it.
(4) Check that your text still reads naturally after AI translation
Even with Wadiz’s AI auto-translation, the meaning may come across awkwardly or the grammar may feel unnatural. Always review your final translated version one more time. Also, double-check that currency units are displayed correctly wherever prices appear.
FAQ (Frequently Asked Questions)
Q. What should I check one last time before my story goes live?
A. Before launch, review your first-screen key message, your main strengths and differentiators, and your trust signals. It’s especially important to confirm that your story answers, in order, the questions a supporter naturally asks: What is this? Why is it good? Can I trust it? Why should I back it now?
A. Are there any expressions I should avoid using in my story?
A. Yes. Write your story in accordance with the advertising review guidelines. Wadiz reviews and monitors stories against these guidelines and may ask you to revise content that does not comply with them.
Common reasons for a revision request include:
- False or exaggerated claims
- Deceptive claims
- Unfair comparisons
- Disparaging claims
- Unauthorized use of someone else’s copyrighted work
- Unverifiable claims such as “world’s first,” “Korea’s first,” “Korea’s only,” “world’s only,” or “original”
- Any other claim regarding the benefits or efficacy of a product or service that was not verified during the requirements review
Q. Can I write my story as a single flat image?
A. We recommend using the Maker Studio story editor to keep text and images separate. The story editor is the tool you use to write and design your funding story directly. Typing text directly and uploading images separately makes your page load faster and improves your visibility in the portal’s search results—putting your project in front of more people.
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