To First-Time Overseas Makers: A Guide to Writing Project Stories
Last Updated: August 19, 2026
At Wadiz, a “story” refers to what is known as a “product detail page” on typical e-commerce sites. Wadiz’s supporters aren’t price-comparison shoppers looking for the cheapest option; they are thoughtful consumers willing to pay for products that are truly worth investing in. This means thatwhether they decide to support a project depends largely on how authentic and relatable the creator’s story is. This guide will explain in detail how to write a story that resonates with supporters.
01. What Is Most Important in a Project Story?
Depending on the type of project, the focus of the story will vary.
Crowdfunding Projects
Standard crowdfunding projects typically involve products in the very early stages of development that have never been on the market before. Supporters will naturally have questions such as, “Can this product really be made?” and “Is this creator trustworthy?” Therefore, the story must directly address these concerns.
Writing Tips:
- Highlight the most distinctive aspect of your rewards in terms of functionality, materials, or design
- Emphasize the development process, test results, and technical capabilities
- Clearly explain “Why Choose Wadiz”: early funding, market validation, and community feedback
Pre-order Projects
Pre-order projects offer perks not available on other platforms, or rewards that can only be purchased on Wadiz during the crowdfunding period. The story needs to address supporters’ concerns, such as “Is it really a better deal to buy through Wadiz?” and “Will I receive the product as soon as possible?”
Writing Tips:
- Clearly list Wadiz-exclusive price discounts (e.g., “30% cheaper than other retail channels”)
- Commit to a specific shipping date (e.g., “Shipments will begin on July 15”)
- Disclose existing sales data (e.g., “2,000 units sold last year, with a 65% repeat purchase rate”)
- Emphasize the reasons why purchasing here offers advantages over direct purchases or other channels
Crowdfunding vs. Pre-order Comparison Chart
| Project | Crowdfunding (Funding) | Pre-order |
|---|---|---|
| Key Information | "This product is very innovative" | "This value for money is exclusive to Wadiz" |
| Tone | Anticipation, Persuasiveness | Sense of urgency, tangible benefits |
| Proof | Technical expertise, development process | Sales performance through other retail channels, customer reviews |
| Shipping | Estimated Time | Committed Specific Date |
| Maker Positioning | "Why I Made This" | "Why Did I Bring This to Wadiz?" |
02. Essential Elements for Writing Your Story
1. Project Title
The title should allow supporters to immediately visualize what the project is about after just one read. To stand out among the many projects, it needs both an eye-catching hook and an immediate answer to the question, “How does this relate to me?”
The title shouldn’t be too long; it should read naturally, and you should avoid exaggerated or misleading language.
Here’s an example: “Money-calling money pen!”—just from the title alone, you can immediately tell this is a pen-related project involving “money.”
The same principle applies to other examples. Words like “butter,” “capsule cosmetics,” and “shampoo bar” instantly convey the true nature of the reward. The last example takes it a step further by adding an eye-catching phrase to the “shampoo bar,” boosting the reward’s appeal. Be sure to include the core keywords that define the reward in the title and place them as early as possible so they’re immediately visible.
2. The Reason Behind the Reward
Clearly outline the three core features of the reward and the specific benefits each one offers to customers. It is while reading the story that backers make the decision to “buy this.” The more specifically you highlight the tangible benefits customers will receive, the stronger their willingness to participate in the crowdfunding campaign will be.
Writing Tip:Focus more on the benefits customers will receive rather than the product itself.
- ❌ “We use a highly elastic material”
- ✅ “Enjoy greater freedom of movement and all-day comfort”
Case Study:7800Pa Vacuum Steam Garment Steamer iHandy AeroNova
3. Reward Structure and Perks
Make it clear at a glance to backers exactly what they will receive in exchange for their contribution and under what conditions. It is crucial to clearly outline what is included in the rewards and what options are available (color, size, quantity). If there are special perks exclusive to Wadiz, these should also be highlighted in this section.
Writing Tip:Clearly state the shipping schedule, what’s included, and what additional perks are offered.
- ✅ “Basic set (1 item + dedicated storage case) + 1 additional color”
- ✅ “Early bird special: 20% off + free shipping”
Example:Foldable Cooler Bag Developed by an LG Electronics Researcher
4. Creator Introduction
While the creator’s background and experience are certainly important, their personal story—such as “Why I created this product” and “Why I chose to introduce it on Wadiz”—is even more crucial. Backers decide to participate in the crowdfunding campaign because they trust the creator personally.
Please include authentic photos (of yourself or from the project site), and if there are team members or partners, please introduce them as well.
At the same time, honestly explaining why you chose crowdfunding over conventional sales channels—and how you plan to use the funds raised—will significantly increase supporters’ trust in you.
Writing Tip:Instead of listing an impressive resume, focus on “Why I created this product.”
- ❌ "I have 10 years of industry experience"
- ✅ "The inconveniences I experienced during my 10 years working on the production line were the inspiration for this product"
Case Study:The result of 27 years of cell biology research — Hank’s Cell Vital Serum
03. Check how images, text, and content display on mobile devices
No matter how compelling your story is, if the images are unclear or the text is too small to read on mobile devices, your message will struggle to get across effectively.
| Story Area | Purpose of the Inspection | Checklist |
|---|---|---|
| ① Images / GIFs | Make the product immediately understandable to encourage faster purchases; demonstrate the benefits to build trust | Is there a GIF demonstrating the core features? Is the GIF placed at the top of the story? Does it show a before-and-after comparison or how the product is actually used? Does it simply repeat similar product images? Are features, usage scenarios, value propositions, and trust-building elements covered in a balanced manner? |
| ② Content | Tip: Text entered directly via the story editor is more likely to be indexed by portal site search engines and AI-powered search answers, thereby reaching potential supporters | Are the core copy and key product information written as text in the editor? Have you crammed all the explanations into a single image? Are any paragraphs too long? Can readers understand the story’s overall context just by reading the subheadings? Can people without relevant professional background understand it? |
| ③ Mobile Interface | Confirm that GIFs display smoothly on mobile devices without being cut off or displaying incorrectly | Is the information on the first screen cut off? Is the text within images too small? Do GIFs play smoothly without stuttering? Do images extend beyond the screen or display incorrectly? |
Choose a Cover Video or Cover Image
The cover video or cover image is the first thing backers see when they visit the project page. It occupies a large portion of the top of the page and essentially determines the project’s first impression. You can only choose one—either a video or an image—and each option has its own considerations.
(1) When using a video—please upload it in landscape orientation
Please upload videos in a 16:9 landscape format to fit the display dimensions of the Wadiz project page. You can link to videos on platforms like YouTube or Vimeo, but the thumbnail displayed must be set directly on the video’s host platform (YouTube or Vimeo).
(2) When using images—do not place event content in the first image
You can upload up to 10 cover images. Some creators, when running supporter participation activities, place event-related images as the first cover image to highlight the event. However, if the first image shows event giveaways or similar content, it can easily confuse supporters about the project itself and lead to a negative experience. Cover images should only feature content related to the project and the rewards themselves.
(3) When using images—do not include text within the images
Please do not use images with embedded text; the same applies to animated images such as GIFs. Embedding text in images reduces readability and may even discourage supporters from participating.
(4) When using images—Choose images that clearly showcase the rewards
Backers will decide within seconds, based on a single photo, whether this is the product or service they want. Therefore, we recommend preparing a clear photo that makes the rewards immediately obvious.
04. Points to Consider When Writing Your Story
Finally, there are four rules you must follow when writing a Wadiz project story.
(1) Avoid presenting the entire story as a single image
When writing the body of your story, be sure to keep images and text separate. Be sure to use the Maker Studio editor: enter descriptive text directly as text, and upload images as image files. This approach significantly improves the readability of your story and increases the likelihood that supporters who finish reading it will actually participate in the crowdfunding campaign.
In addition, entering text separately increases the likelihood of your story appearing in search results both on the Wadiz platform and on external portals. Therefore, please be sure to use the editor’s text function when writing your description.
(2) Do not include text in video-format images such as GIFs
Many stories include text in video-format images—such as GIFs, WebP, and MP4 files—to explain the features of rewards. However, this approach actually reduces readability. In particular, text contained within video-format images cannot be recognized by AI automatic translation and may be displayed directly to Korean backers in the original, untranslated language, which naturally reduces readability and makes it harder for backers to understand the content. Of course, if the features of a reward are better conveyed through dynamic visuals,we still recommend using appropriate video-format images in your Stories—just be sure to avoid adding text to them. If you absolutely must use video-format images with text, please create separate Korean and English versions and apply them to the corresponding language versions of your Stories.
(3) Be sure to align text to the left
In fact, most Wadiz supporters read stories on their smartphones, which means readability on mobile devices is equally important. In this case, using left-aligned text without unnecessary line breaks provides the highest readability on the screens supporters actually use. Centered or uneven text alignment can easily compromise readability when translated into Korean, so please be sure to take this into account.
(4) Check whether the AI-translated text sounds natural
Even when using Wadiz’s AI automatic translation feature, the resulting text may still contain unnatural expressions or grammatical errors. Therefore, please be sure to double-check the final translated version. For price listings, also verify that the currency units are accurately indicated.
Frequently Asked Questions (FAQ)
Q. Before officially launching a project, what should be checked on the project details page?
A. Before launching, please conduct a final review of the core information on the first screen, key advantages and unique selling points, and trust-building elements. It is especially important to confirm that the details page systematically addresses the questions supporters are naturally likely to ask: “What is this? → Why is it good? → Can I trust it? → Why should I participate now?”
Q. Are there any expressions that cannot be used in the story?
A. Yes. Please write your story in accordance withthe advertising review guidelines. Wadiz reviews and monitors stories based on these guidelines, and if the content exceeds the permitted scope, you may be asked to make revisions.
The following are common types of revision requests:
- False or exaggerated claims and advertisements
- Deceptive representations or advertisements
- Inappropriate comparative representations or advertisements
- Defamatory representations and advertisements
- Representations or advertisements involving the unauthorized use of another’s copyrighted works
- Expressions such as “world’s first,” “Korea’s first,” “Korea’s only,” “world’s only,” and “original” whose veracity cannot be verified
- Other claims regarding the efficacy of products or services and related evidence that could not be verified during the due diligence phase
Q. Can the story be presented as a single image?
A. We recommend using the Story Editor in Maker Studio to write text and images separately. The Story Editor is a feature designed for directly writing and formatting crowdfunding stories. Entering text directly and uploading images separately allows pages to load faster and helps improve search visibility on the portal, enabling more people to see your project.
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