STEP 3. A Guide to Setting Funding Goals for First-Time Fundraisers

와디즈

2026.07.06

Updated: July 6, 2026

ExperienceFor your project
Target amount setting guide

You'll find out when you read this

The target amount is the minimum cost for the project to proceed, and it should be set including the reward production cost and the project execution cost.
If you decide 'what to do' before 'how much to collect', the target amount is calculated naturally.
Just by reading this, you will definitely know how to set the target amount for an experiential project.

01. What is the target amount?

The target amount is the minimum amount needed to proceed with the project. It shouldn't be the 'amount I want', it should be the 'amount I can achieve realistically'.

Why is it important?

This is because the success of the project will be determined by whether you have recruited this target amount by midnight of the project's end date.

If the target amount is too high: it's hard to achieve, so the project ends as it is, and supporter payments are not made.
If the target amount is too low: You may have a hard time because it's not enough for the actual reward production.

What to consider when it comes to an experiential project

1. Will a penalty be given if the target amount is not met?
Even if you don't meet the target amount, there's no penalty. The project will be closed, and the supporter payment will not proceed. Therefore, there are no penalties or service use and settlement fees to be borne by the maker.

2. What if the target amount and the actual payment amount are different?
Even if the actual payment amount is slightly lower than the target amount due to payment failure, etc., the project will remain a success. Therefore, it is important to set the target amount to a level that can provide a stable reward from the beginning.
On the contrary, if you have greatly exceeded the target amount, you should check if the increased quantity can be produced and sent according to the promised schedule. If you need to adjust the schedule, you can let us know the reason for the delay and the progress through the new news.

3. Can I change my plan to use the funding if I collect more than the target amount?
If the target amount is exceeded, it should be changed within the project purpose and direction previously guided. If you need to change the usage plan, please transparently inform the supporter of the reason and contents of the change.

02. Items to be included when calculating the target amount

The target amount is set by considering the reward production cost, project execution cost, and Wadiz fee. Rewards production costs are the costs of creating rewards to provide to supporters, and project execution costs are the costs needed to actually execute projects, such as fund delivery or event progress.

category	Details	calculation formula
Rewards related expenses	Cost of production: the cost of actually producing a reward	Unit price per unit X minimum order quantity
	Delivery cost: Shipping cost for sending to supporters	Unit price per unit X minimum order quantity
	Packaging costs: Costs related to packaging, such as boxes, cushioning materials, stickers, etc	Unit price per unit X minimum order quantity
	Labor costs: Workforce costs needed to carry out the project	Customized calculation required for each situation
	Spare money: costs to prepare for defects, additional manufacturing, and unexpected costs	about 20% of the production cost
Project Execution Cost		Calculate details using the checklist below
a wadiz fee		Service usage and settlement fees

Calculate the cost of executing the project like this.

If you plan "what you're going to do" first rather than "how much you're going to save," you can naturally calculate the cost you need.

Planning Items	Examples of costs that may be included
Is there any cost to realize the purpose of this project?	Donations to be delivered, rescue costs, performance costs, etc
Do you need a place?	Rent, studio rental, etc
Do you need printouts or accessories?	Posters, banners, props, etc
Do you need help from outside companies?	Outsourcing expenses for photography and video shooting, design, editing, etc
Is there a cost to operate on the same day?	refreshments, supplies, supplies, etc
Do you need to move and deliver?	Transportation, delivery, etc

03. Calculate the realistic target amount

When I'm not sure if the target amount I set is appropriate, I can check the amount that needs to be funded per day with the 'target amount ÷ funding days'.

Target amount ÷ funding days = Amount to be funded per day

I'll show you an example when the target amount is 1 million won. Assuming that the project runs for 30 days, here's the amount that needs to be funded per day.

1,000,000 ÷ 30 days = KRW 33,333

If you feel this amount is possible, the target amount is appropriate. If it feels too much, lower the target amount, and if it feels too easy, raise it a little more.

04. Frequently Asked Questions (FAQ)

Q. From what amount can I start with the target amount?

A. The target amount for Wadiz funding can be set from a minimum of 500,000 won to a maximum of 100 million won.

Q. The size of the event or the target of sponsorship has changed since the opening, can I also change the target amount?

A. You can modify the target amount before the funding opens, but you can't change it after the opening. If the plan has changed, please transparently inform the supporter of the reason and contents of the change through the new news.

Q. Rewards without production costs, like thank you letters and online calls, do I have to include reserves?

A. Even if there is no reward production cost, there may be unexpected expenses such as event progress cost, operating cost, and settlement difference due to payment failure. If there is no production cost, it is recommended to first calculate the execution cost required for operation and then set the target amount including 10-20% of that amount as a reserve.

📍 Check out the content in stages of Wadiz funding

The target amount is the criterion for determining the success of the project, so you will have a lot of worries. But if you've followed me well so far, I can set it up without difficulty. To give you a tip, take a look at a similar project. If you compare the target amount, the actual recruitment amount, and the number of supporters together, it will be very helpful in determining whether the amount you set now is appropriate. So, shall I enter the target amount for my project now?

It starts with Wadiz, Just Start on Wadiz

From funding preparation to success, the actual guide will be provided at the Wadiz Maker Center

Try setting the target amount

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