Story Writing Guidelines

[Story Basics Guide] New to writing wadiz stories?

와디즈

2025.06.13

For wadiz creators who are writing a Story
For makers who find it
Basic Guide to Writing Stories

✔️ On wadiz, “Story” refers tothe product detail page found on typical e-commerce sites.
✔️ In other words, it’s the content that introduces the products you’re selling.
✔️ However, due to the nature of crowdfunding, wadiz Stories require a slightly different approach than typical product detail pages.

This is because wadiz’s customers—known as “supporters”—focus on a product’s value and Story, unlike customers on other e-commerce platforms.
They are exploratory consumers who are looking for high-quality, valuable products—not just cheap, value-for-money items—and are willing to invest their own money in them.
As a result, wadiz supporters decide whether to participate in funding a project based on how resonant the story is and how authentically it comes across.

If you’re a maker who’s new to writing wadiz stories and feeling a bit overwhelmed, please follow the guide below step by step.
I’ll share a basic formula for writing stories that works for any category and any product.

0. Outlining the Basic Structure of Your Story

The stories of successful projects are typically structured as follows.
To effectively convey the true value of your project to supporters, we highly recommend including the following elements.

Introduction Story
1–3 Key Features of the Rewards
Your background in planning and developing Rewards
The Maker’s Expertise

wadiz’s Recommendation! The Best Order for Your Story

1. HOOK: An introduction that captures supporters’ attention
2. The story behind the creation of the Rewards
3. Rewards Features
4. Detailed Description of the Rewards
5. Rewards Composition
6. Event (Optional)
7. About the Maker
8. Project Details

The ideal story structure recommended by wadiz is as shown above.
Now, let’s take a closer look at some key tips.

1. HOOK: An introduction that grabs supporters’ attention

Capture their attention within three scrolls
The opening story determines the success or failure of your funding campaign

According to wadiz statistics, many supporters decide whether to participate in a project within just three scrolls.
This means you need to capture supporters’ hearts early on in the Story so they’ll read it all the way through and back your project.
Put yourself in the supporter’s shoes and give the opening of your Story the most careful thought and attention.

How?

(1) An Empathetic Introduction

Identify one key benefit of the Rewards program.
Present a frustrating situation that supporters can relate to, and then convey the message that our Rewards can solve it.

Let me explain with an example. The story below is the introduction to a project for a melatonin powder product that helps promote restful sleep.
The key benefit of this melatonin powder is its “rapid absorption.” A major advantage is that there’s no need to wait for the powder to be absorbed.

First, we highlighted an inconvenience with existing products that supporters can relate to.
It reminded them of situations where they want to fall asleep quickly but find it difficult to wait for supplements like pills to be absorbed.

Melatonin Melting Powder Project (Maker: wadiz Edition)

Immediately afterward, they emphasized the benefits of the powder form—that it dissolves the moment it touches your tongue and is absorbed instantly even if taken right before bed, eliminating the need to calculate sleep timing and take it in advance—using animated images and other visuals. They then presented research findings showing that faster absorption leads to better sleep outcomes, explained the rationale behind developing the Rewards, and maintained a natural flow throughout the presentation.

(2) Impact-Type Introduction

If your Rewards have multiple positive features, try writing an impact-style introduction.
This method involves repeatedly showcasing the Rewards product’s key features using memorable phrases, intuitive images, and short, snappy sentences.

Let’s look at the heated humidifier project as an example. This humidifier had three key selling points: safety, efficiency, and design.
To emphasize these, the introduction actively utilized the product’s nickname, “Transparent Humidifier,” and presented its features in a compelling way using specific figures like “350 ml/h mist output.”

Korea-Japan Heated Humidifier Project (Maker: Aero Korea)

In this case, it’s important to use clear images that allow the positive features to be quickly grasped. Just by looking at the photos, you can instantly understand the ease of cleaning the tank and the fact that it operates quietly.

As explained earlier, an impactful introduction should be intuitive and concise, allowing supporters to easily grasp and long-term remember the Rewards’ key features.
Therefore, I recommend using this approach when you have a lot to say within a limited word count.

TIP! Try writing “just one line” that helps supporters make a decision.

Please tell us how our product saves supporters time and money.
Share some small but unexpected benefits that users might not anticipate.
Please express this in concrete numbers.

2. The Story Behind the Creation of the Rewards

If you’ve successfully captured their attention with a hook-filled introduction, you need to keep supporters scrolling down.
Instead of jumping straight into a dry description of the Rewards, I recommend using the content from your introduction to create a smooth transition into the Rewards details.

(Example) This led me to ponder the following.

The most natural approach is to describe the challenges you faced during the Rewards production process.

We faced this challenge,
and after trying various methods to solve it,
we created this Reward.

Low-Calorie Ice Cream Project (Maker: Skinny Pig)

Take a look at the example above and try applying it to your project’s Story!

The challenge was: I was stressed out by the very ice cream I ate to enjoy a sweet sense of happiness
After trying various methods: Over 200 rounds of trial and error to achieve low calories without sacrificing rich flavor
The result: We created “Skinny Pig,” an ice cream you can enjoy with peace of mind.

3. Rewards Features

Now, it’s time to start explaining the Rewards in detail. The most important thing is to convey the features of our Rewards in a way that’s easy to read.
We recommend using a structure of subheading + photo + text for all features.
For the best results, use a short, eye-catching sentence as the subheading and upload photos with a width of at least 740px.

Ceramic Tumbler Project (Maker: wadiz Edition)

4. Rewards Details

Please provide a detailed explanation of the essential information about the Rewards. This corresponds to the specifications, dimensions, and technical details typically found on a product detail page.
For the details, rather than trying to make the content entertaining or using a variety of expressions like in the introduction, keep it concise and stick to the facts. It’s easier if you focus on providing informative content.

TIP! If there are many specifications to list, using a table makes the presentation cleaner.

MagSafe Power Bank Project (Maker: Pathfinder)

TIP! It’s also a good idea to attach images of materials that build trust with your supporters, such as certifications, patent applications, and research results.

Implamine Nutritional Supplement Project (Maker: SNHMed)

5. Rewards Structure

That wraps up the Reward Details.
Now it’s time to offer supporters who are interested in your Rewards the option to participate in funding.
Think of it as presenting a menu showing the available Rewards options and inviting them to choose from among them.

To encourage them to engage in funding, be sure to highlight the benefits and prices.

Collagen Glutathione Project (Maker: Yeoriyeori)

Highlight rewards that offer supporters the most value—such as set rewards with more benefits or additional items.
Even if the price is slightly higher, supporters are more likely to choose rewards that offer significant benefits. This is a strategy to increase the average revenue per supporter and boost the total funding raised for our project.

For more detailed tips on designing Rewards, please refer to the guide below!

➡️[Reward Design Guide] How to Design Rewards That Boost Your Project’s Funding

6. Events (Optional)

Although listed as “optional,” this is actually an event that many makers running wadiz projects consider almost mandatory.
It’s the only way to create a positive atmosphere from the very start of the funding campaign and encourage supporters to spread the word on their own.
Rather than rushing to prepare after the campaign launches, we recommend getting ready now while you’re writing your Story!

Left: Diamond Necklace Project (Maker: G-Stone), Right: Melon Kick Ice Cream Project (Maker: Hasin Co., Ltd.)

At this stage, please be sure to include photos of the gifts offered as event rewards whenever possible.
Seeing actual photos of the gifts participants can receive can increase interest in and participation in the event!

7. Maker Introduction

So far, I’ve explained the project and the Rewards, but now it’s time to introduce myself—the maker behind these Rewards.
This is also the biggest difference between wadiz and other e-commerce platforms. After all, wadiz is a platform that connects people. Also, due to the nature of crowdfunding, supporters cannot receive products immediately after backing a funding or pre-order project.That’s why building trust so that supporters can wait patiently is the key.

This is why we require makers to include a real photo of themselves and a personal introduction in their Story—to build trust with supporters.
Please share your sincere story—who prepared this project, and what background and process led you to launch it on wadiz.

Left: Aesabi Jelly Project (Maker: So-hwi), Right: Diver Moisturizing Cream Project (Maker: HTO International Co., Ltd.)

Just because they’re real-life photos doesn’t mean they have to be stiff and awkward like passport or driver’s license photos.
Natural shots of the maker creating the Rewards, or in their office, workshop, or studio, can much better convey the maker’s personality and the nature of the Rewards.

The key to writing a story isn’t to overcomplicate it, but to be thorough!

So far, we’ve covered the basic formula for wadiz stories and the best order for structuring them.
However, just as the quality of Rewards ultimately comes down to the maker’s craftsmanship, the quality of your Story will inevitably depend on how faithfully you stick to the basics.
Starting with writing your Story—the first step in your funding campaign—stay with wadiz all the way through to launch and success!

Need more help writing your Story?

➡️ Check out more related articles
➡️Learn how to write your Story with a video

Wait—what if it’s a global project?

➡️ Are there any points to keep in mind when writing a Story for a global project (product detail page)?

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