STEP 5. Storywriting Guide for Entrepreneurs Preparing for Their First Funding Round

와디즈

2026.07.06

Updated: June 30, 2026

for business-type projects
Story Creation Guide

You'll find out when you read this

Unlike the detailed pages of regular commerce platforms, in Wadiz Stories, persuasion of "why this product" is of utmost importance.
The story of a successful project has something in common. If you understand the core, you can complete an effective story even for the first time.
Reward design and story are one body. Story composition is paramount to maximizing the appeal of rewards.

01. What is the story?

Story means a detailed page of wadiz. Unlike the detailed pages of regular commerce platforms, in Wadiz Stories, persuasion of "why this product" is of utmost importance.

Supporters judge five things by reading the story. A story that answers these five questions clearly is a well-selling story.

Did you clearly convey the appeal of Rewards? (Product differentiation)
Did you build the maker's credibility? (Proof of experience and reliability)
Explained why it should be Wadiz? (Need to fund)
Did you promise to deliver transparently? (Delivery reliability)
Did you clarify where you used the funding? (Transparency of funds)

What's important in a profit-seeking project story

Even with the same operator's target, the priority of story writing varies depending on the type of project.

general funding project

The general funding project is a very early-stage product, a product that has never been distributed to the market. So supporters are like, "Is this product really going to be done?", I have questions like, "This maker, can you trust me?" so I have to make sure to take care of the story flow that resolves them.

writing strategy

Highlight the most differentiated point among the functions, materials and designs of rewards
Emphasis on the manufacturer's development process, test results, and technology
Clarify "Why Wadiz": initial funding, market validation, community feedback

Preorder Project

In the case of the preorder, it's a benefit not seen on other platforms, or because we only offer rewards that can only be purchased from Wadiz during the project period, so to supporters, "Is it advantageous to buy from Wadiz?" and "Can I get the delivery quickly?You have to write a story that resolves such doubts.

writing strategy

Clarify Wadiz's own price benefits (e.g. "30% cheaper than other companies")
Promise delivery schedule to specific date (e.g. "Sequal delivery from July 15")
Disclosure of existing sales data (e.g. "2,000 sales last year, 65% repurchase rate")
Highlight why it's better than direct or third-party purchases

In summary, the story directions of the two projects are as follows.

category	general funding	Free order
a key message	"This product is innovative ."	"This price/ benefit only in Wadiz"
Tone	Expectations and persuasion	a sense of urgency
method of proof	Technology, Development Process	Performance on other distribution platforms, customer reviews
Shipping.	Estimated timing	Accurate Date Commitment
Makers	"Why did you make this?"	"Why is Wadiz introducing this?"

02. Story Creation Step 5

If you follow this order, you can complete an effective story even if it's your first time. Copying and using AI prompts for each step makes it easier!

If you ask the success strategy AI partner WAi for the copied prompt, they will suggest specific actions to improve the transition of payment, such as inducing notification applications, issuing new news, and communicating with supporters after the funding is opened.

Step 5 step-by-step roadmap

Sequence	content to be included	WAi Prompt (use after duplication)
STEP 1.	Project title	My project is [product name/service name] for [target/situation]. The key advantage is [the main advantage]. Please write a project title that will make you feel, "Oh, this is a project for me" when you read one line. (It's not too long and should be read naturally)
STEP 2.	Project Preparation Background and Purpose	The main features of our product are [feature 1], [feature 2], and [feature 3]. The customer's problem with this product is the [problem]. Please write a 150-character introduction of a reward that makes the supporter feel, "Uh, this is the product I've been looking for," focusing on the benefits the customer gets over the product itself.
STEP 3.	Project/Reward Contents	Our rewards consist of [components]. The list price is [the] original price, but it's [the fundraiser] who goes to the fundraiser. Wadiz limited benefits are [benefit 1], [benefit 2]. Please organize the reward composition clearly, and write it in 250 characters with emphasis on the benefits compared to the list price and the additional composition of Wadiz alone.
STEP 4.	a plan to use funding	I have [career] years of experience in the field. The reason for making this product was [development motivation]. The reason we are funding in Wadiz is [funding reason], and the funding will be used for [item 1:%], [item 2:%], [item 3:%]. Please write it in 400 characters so that you can show a transparent funding plan while increasing the maker's credibility.
STEP 5.	Maker Introduction	Our rewards have [Option 1], [Option 2], and [Option 3]. Delivery is [shipped] to [the courier] at [the] time, and the islands and mountains are [extra cost]. You can get a refund up to [the deadline], and the warranty is [range]. Please write 5 to 6 frequently asked questions related to rewards, options, delivery, refunds, and warranty in Q&A format. (Each answer should be concisely one to two sentences)

03. Essentials for story writing

1)Project title

I recommend a title where supporters can read it once and draw what kind of project it is right away. With a hooking box that catches the eye by going through a lot of projects, I'm like, 'So what's good for me?You need to see ' right away.

It should be read naturally without being too long, and avoid exaggerated or misleading expressions.

Writing Tip: The title formula is [Target/Situation] + [Product Name/Service Name] + [Key Benefits]

❌ "Innovative new technology product funding"
✅ "Five seconds complete skincare for busy office workers"
Example:

2) Rewards Production Reason

Write down three key characteristics of Rewards and the benefits it gives to customers clearly. Supporters read the story and make a decision to "buy this product."

The more you highlight the specific benefits your customers get, the greater your desire to participate in funding.

Writing Tips
- Highlight the benefits you get over the product itself
  - ❌ "I used a highly elastic material."
  - ✅ "I can move freely, so I'm comfortable all day long"
Example:Vacuum Steam Iron 7800Pa iHandy Air Nova

3) Rewards Configuration and Benefits

Write it down so that supporters can understand "exactly what you receive and under what conditions you pay this amount" at a glance. It is important to clarify what is included in this reward and what options are available (color, size, quantity).

If there are special benefits unique to Wadiz, emphasize them in this section.

Writing Tip:
- Rewards configurations make it clear when they are shipped, what they include, and what are the additional benefits.
  - ✅ "Basic set (1 product + exclusive case) + 1 additional color"
  - ✅ "Early bird limited 20% discount + free delivery"
Example:Folding Cooling Bag Made by LG Electronics Researcher

4) Maker Introduction

The maker's history and experience are important, but personal stories about why they made this product and why Wadiz introduced it are more important. This is because supporters trust the maker and fund it.

If you have a team member or partner with a physical photo (face or field photo), please introduce it to me.

In addition, the credibility of supporters increases only when transparently revealing why they chose crowdfunding rather than general distribution and how they plan to use the funding.

Writing Tip:
- Focus on **"Why did you make this product"** rather than listing your fancy resume.
  - ❌ "10 years of industry experience"
  - ✅ "The inconvenience I've experienced over the past 10 years in the production line was the beginning of this product."
Example: 27 Years of Cytology's Secret, Hanks Cell Vital Serum

Example: Can Beverage Innovation, Draft Top

5) frequently asked questions

Organizing content that supporters will often ask in the story and reward description in advance reduces the number of inquiries, and it is advantageous because supporters give the impression that "this maker is well prepared."

The more questions and anxiety about the product are resolved, the less the psychological distance to payment will be.

Writing Tip:
- Organize 5 to 8 questions-answers in Q&A format. It is effective to include differences between shipping and reward options, prices and benefits, exchanges, refunds, A/S, how to use it and precautions.
  - ✅ Option A is a basic with only required configurations, recommended for first-time users, and Option B is an extended version with additional configurations in the basic configuration, which is suitable for those who have already used it or have a lot of usage.
  - We plan to start shipping sequentially within about ○○ days after the end of ✅funding.
- We will share the detailed schedule from time to time through the news.
Example: 100 days of English training to build a native-speaking brain structure for 30 minutes a day

04. Frequently Asked Questions (FAQ)

Q. Is there an expression in the story that you shouldn't use?

A. Yes, please follow the guidelines for advertisement review and write a story. Wadiz is reviewing and monitoring the story based on the guidelines for advertisement review, and if there is any content that is out of the standard, we can ask you to revise it.

In common, the following contents are requested to be revised.

a false/exaggerated display/advertisement
deceptive display and advertising
unwarranted comparison of marks and advertisements
a smear display or advertising
Indication and advertisement using the work of another person without permission
The first expression in the world, the first in Korea, the only in the country, the only in the world, the first in aid, etc. that cannot be verified
In addition, the efficacy and evidence of products and services that have not been identified in the requirements verification stage

The detailed criteria for each category are as follows!

Q. How should I produce and place the reward image?

A. It's better to use a picture that shows what a reward is at a glance and not to put anything in the image. In addition, please avoid making the story into a whole image (a way of putting everything in the image) in order to improve readability on mobile, be advantageous for search exposure, and work well with global translation function. Text the description directly into the Maker Studio Editor and upload the image file separately for the Rewards photo!

Take advantage of the checklist below!

Rewards photos based on physical, do you see the Rewards identity right away?
Was the explanation written in the text area, not in the image?
Did you organize important information (price, composition, shipping, precautions) once more in the text?
Didn't you make the text in left alignment, whole image form?
Didn't you put Korean text in the GIF and video image?

Q. Can I write the story in full image?

A. I recommend you to use Maker Studio's story editor to write a piece of writing and images separately. The story editor is a function of writing and decorating funding stories yourself. If you type in the text yourself and upload the image separately, you can load the page faster, and it also helps to expose the search of portal sites, so you can inform more people about the project.

📍 Check out the content in stages of Wadiz funding

The answer to the story is to write it faithfully, rather than writing it in a difficult way!

Just as the production of the product is finally decided in the basics, the story is bound to differ depending on how faithful it is to the basics. If there is a story that you wrote down sincerely even if there is no novel photo or video, the supporters will know the maker's sincerity. Starting with the first step in funding, let's continue to open and succeed!

It starts with Wadiz, Just Start on Wadiz

From funding preparation to success, the actual guide will be provided at the Wadiz Maker Center

Start writing a story with WAi

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STEP 5. Storywriting Guide for Entrepreneurs Preparing for Their First Funding Round

와디즈

2026.07.06

Updated: June 30, 2026

for business-type projects
Story Creation Guide

You'll find out when you read this

Unlike the detailed pages of regular commerce platforms, in Wadiz Stories, persuasion of "why this product" is of utmost importance.
The story of a successful project has something in common. If you understand the core, you can complete an effective story even for the first time.
Reward design and story are one body. Story composition is paramount to maximizing the appeal of rewards.

01. What is the story?

Story means a detailed page of wadiz. Unlike the detailed pages of regular commerce platforms, in Wadiz Stories, persuasion of "why this product" is of utmost importance.

Supporters judge five things by reading the story. A story that answers these five questions clearly is a well-selling story.

Did you clearly convey the appeal of Rewards? (Product differentiation)
Did you build the maker's credibility? (Proof of experience and reliability)
Explained why it should be Wadiz? (Need to fund)
Did you promise to deliver transparently? (Delivery reliability)
Did you clarify where you used the funding? (Transparency of funds)

What's important in a profit-seeking project story

Even with the same operator's target, the priority of story writing varies depending on the type of project.

general funding project

writing strategy

Highlight the most differentiated point among the functions, materials and designs of rewards
Emphasis on the manufacturer's development process, test results, and technology
Clarify "Why Wadiz": initial funding, market validation, community feedback

Preorder Project

writing strategy

Clarify Wadiz's own price benefits (e.g. "30% cheaper than other companies")
Promise delivery schedule to specific date (e.g. "Sequal delivery from July 15")
Disclosure of existing sales data (e.g. "2,000 sales last year, 65% repurchase rate")
Highlight why it's better than direct or third-party purchases

In summary, the story directions of the two projects are as follows.

category	general funding	Free order
a key message	"This product is innovative ."	"This price/ benefit only in Wadiz"
Tone	Expectations and persuasion	a sense of urgency
method of proof	Technology, Development Process	Performance on other distribution platforms, customer reviews
Shipping.	Estimated timing	Accurate Date Commitment
Makers	"Why did you make this?"	"Why is Wadiz introducing this?"

02. Story Creation Step 5

If you follow this order, you can complete an effective story even if it's your first time. Copying and using AI prompts for each step makes it easier!

Step 5 step-by-step roadmap

Sequence	content to be included	WAi Prompt (use after duplication)
STEP 1.	Project title	My project is [product name/service name] for [target/situation]. The key advantage is [the main advantage]. Please write a project title that will make you feel, "Oh, this is a project for me" when you read one line. (It's not too long and should be read naturally)
STEP 2.	Project Preparation Background and Purpose	The main features of our product are [feature 1], [feature 2], and [feature 3]. The customer's problem with this product is the [problem]. Please write a 150-character introduction of a reward that makes the supporter feel, "Uh, this is the product I've been looking for," focusing on the benefits the customer gets over the product itself.
STEP 3.	Project/Reward Contents	Our rewards consist of [components]. The list price is [the] original price, but it's [the fundraiser] who goes to the fundraiser. Wadiz limited benefits are [benefit 1], [benefit 2]. Please organize the reward composition clearly, and write it in 250 characters with emphasis on the benefits compared to the list price and the additional composition of Wadiz alone.
STEP 4.	a plan to use funding	I have [career] years of experience in the field. The reason for making this product was [development motivation]. The reason we are funding in Wadiz is [funding reason], and the funding will be used for [item 1:%], [item 2:%], [item 3:%]. Please write it in 400 characters so that you can show a transparent funding plan while increasing the maker's credibility.
STEP 5.	Maker Introduction	Our rewards have [Option 1], [Option 2], and [Option 3]. Delivery is [shipped] to [the courier] at [the] time, and the islands and mountains are [extra cost]. You can get a refund up to [the deadline], and the warranty is [range]. Please write 5 to 6 frequently asked questions related to rewards, options, delivery, refunds, and warranty in Q&A format. (Each answer should be concisely one to two sentences)

03. Essentials for story writing

1)Project title

It should be read naturally without being too long, and avoid exaggerated or misleading expressions.

Writing Tip: The title formula is [Target/Situation] + [Product Name/Service Name] + [Key Benefits]

❌ "Innovative new technology product funding"
✅ "Five seconds complete skincare for busy office workers"
Example:

2) Rewards Production Reason

Write down three key characteristics of Rewards and the benefits it gives to customers clearly. Supporters read the story and make a decision to "buy this product."

The more you highlight the specific benefits your customers get, the greater your desire to participate in funding.

Writing Tips
- Highlight the benefits you get over the product itself
  - ❌ "I used a highly elastic material."
  - ✅ "I can move freely, so I'm comfortable all day long"
Example:Vacuum Steam Iron 7800Pa iHandy Air Nova

3) Rewards Configuration and Benefits

If there are special benefits unique to Wadiz, emphasize them in this section.

Writing Tip:
- Rewards configurations make it clear when they are shipped, what they include, and what are the additional benefits.
  - ✅ "Basic set (1 product + exclusive case) + 1 additional color"
  - ✅ "Early bird limited 20% discount + free delivery"
Example:Folding Cooling Bag Made by LG Electronics Researcher

4) Maker Introduction

If you have a team member or partner with a physical photo (face or field photo), please introduce it to me.

In addition, the credibility of supporters increases only when transparently revealing why they chose crowdfunding rather than general distribution and how they plan to use the funding.

Writing Tip:
- Focus on **"Why did you make this product"** rather than listing your fancy resume.
  - ❌ "10 years of industry experience"
  - ✅ "The inconvenience I've experienced over the past 10 years in the production line was the beginning of this product."
Example: 27 Years of Cytology's Secret, Hanks Cell Vital Serum

Example: Can Beverage Innovation, Draft Top

5) frequently asked questions

The more questions and anxiety about the product are resolved, the less the psychological distance to payment will be.

Writing Tip:
- Organize 5 to 8 questions-answers in Q&A format. It is effective to include differences between shipping and reward options, prices and benefits, exchanges, refunds, A/S, how to use it and precautions.
  - ✅ Option A is a basic with only required configurations, recommended for first-time users, and Option B is an extended version with additional configurations in the basic configuration, which is suitable for those who have already used it or have a lot of usage.
  - We plan to start shipping sequentially within about ○○ days after the end of ✅funding.
- We will share the detailed schedule from time to time through the news.
Example: 100 days of English training to build a native-speaking brain structure for 30 minutes a day

04. Frequently Asked Questions (FAQ)

Q. Is there an expression in the story that you shouldn't use?

In common, the following contents are requested to be revised.

a false/exaggerated display/advertisement
deceptive display and advertising
unwarranted comparison of marks and advertisements
a smear display or advertising
Indication and advertisement using the work of another person without permission
The first expression in the world, the first in Korea, the only in the country, the only in the world, the first in aid, etc. that cannot be verified
In addition, the efficacy and evidence of products and services that have not been identified in the requirements verification stage

The detailed criteria for each category are as follows!

Q. How should I produce and place the reward image?

Take advantage of the checklist below!

Rewards photos based on physical, do you see the Rewards identity right away?
Was the explanation written in the text area, not in the image?
Did you organize important information (price, composition, shipping, precautions) once more in the text?
Didn't you make the text in left alignment, whole image form?
Didn't you put Korean text in the GIF and video image?

Q. Can I write the story in full image?

📍 Check out the content in stages of Wadiz funding

The answer to the story is to write it faithfully, rather than writing it in a difficult way!

It starts with Wadiz, Just Start on Wadiz

From funding preparation to success, the actual guide will be provided at the Wadiz Maker Center

Start writing a story with WAi

There's no previous post.

There's no next post.