"Now it's not a choice but a ‘necessity’"... Wadiz hosts briefing on "Big Brand Wadiz Utilization Strategy" for Lotte Group affiliates

- Choi Dong-cheol, Wadiz Co-founder, shares strategic utilization methods of Wadiz platform for big brands
- Introduces successful funding cases from major corporations that have accumulated experience including ‘product market validation’, ‘brand enhancement’, and ‘fandom building’

As Wadiz has recently seen increasing demand from large enterprises and diverse success cases, the company is actively hosting a platform utilization strategy briefing.

Wadiz, a lifestyle design funding platform, hosted a special briefing on the 30th at the ‘Sangjeon Shin Kyuk-ho Memorial Hall’ at Lotte World Tower in Jamsil for representatives from 18 Lotte Group affiliates, the company announced on the 7th.

The briefing was held under the theme of ‘Why big brands use Wadiz’, and was prepared to share success cases and utilization strategies as demand for large enterprises to use funding platforms has been increasing recently. The briefing was attended by around 40 employees and staff from Lotte affiliates such as Lotte Hi-Mart, Canon Korea, Lotte Giants, Daehong Planning, and Lotte Chilsung Beverage, showing high interest in exploring collaboration opportunities.

Choi Dong-cheol, Vice President of Wadiz, took the stage in person. Mentioning cases of major corporate brands that have accumulated successful experiences using not only Wadiz funding but also various services such as pre-orders recently, he introduced how Wadiz has now been established as a ‘mainstream’ channel and necessity, not a choice, for exploring new business opportunities.

According to the ‘Big Brand Case Collection’ materials published by Wadiz in 2023 for makers, domestic major corporate brands use funding platforms for purposes such as ▲validating market viability of new products ▲strengthening brand heritage ▲upgrading products reflecting customer needs ▲laying the groundwork for new business establishment ▲acquiring new customers and expanding fandom.

As a representative example, The Nature Holdings' ‘National Geographic’ launched a camping tent through funding, and after reflecting feedback from supporters (funding participants), achieved 2.8 billion won in funding within 10 minutes of opening with an upgraded tent. Additionally, Nongshim presented ‘Simple Plate’, a dried food ingredient developed targeting single-person households, selling out the prepared quantity in 20 minutes during the first funding phase and achieving the result of selling 1,000 boxes.
 
Wadiz Vice President Choi Dong-cheol stated "Looking at recent trends in our platform usage, Wadiz has become established as a marketing channel for major enterprises to showcase their products and services" and "Starting with this briefing, we will actively expand efforts to help major enterprises properly understand and utilize Wadiz services."

Meanwhile, Lotte affiliates such as Lotte Well Foods (formerly Lotte Confectionery), Lotte Home Shopping, Lotte Chilsung Beverage, and Lotte Nestlé Korea have already successfully launched new brands through Wadiz funding and built fandoms. Lotte Home Shopping launched new products under its own brands (PB) ‘Space Protein’ (food), ‘Pul-da’ (women's innerwear), and ‘Ader Therapy’ (living) developed by MZ generation employees through Wadiz funding for the first time, receiving high attention by exceeding goals.