"Buy Less Clothes, Travel More"...Wadiz Shines Spotlight on Unique Travel Funding by SMBs
“Buy Less Clothes, Travel More”...Wadiz Shines Spotlight on Unique Travel Funding by SMBs
- Travel Funding in August Surged 118% Year-over-Year… Unique Destinations Like Mongolia and Israel Gain Popularity
- Persistent High Inflation and Slowing Consumption Drive Consumers to Open Their Wallets for Outdoor Activities and Hobbies
The Fashion Industry, Which Had Been Thriving Centered on Luxury Goods Due to Revenge Spending Following COVID-19, is Slowing Down, While Demand for Domestic and International Travel and Camping and Other Outdoor Activities is Growing.
Wadiz, a Life Design Funding Platform, Announced on the 28th that Funding in Travel and Leisure Fields Centered on Outdoor and Unique Destinations is Gaining Attention.
Analysis of Wadiz Travel Accommodation Funding Data from August 1-2 Weeks Shows Approximately 118% Increase Compared to the Same Period Last Month. Additionally, Search Keywords Ranked 1-3 Within the Wadiz App During July-August Were Also Related to Travel and Outdoor Keywords. ‘Camping’ Ranked First, Followed by ‘Luggage’, ‘Bags’, and More.
Recently on Wadiz, Unique Travel Destinations Such as Mongolia, Israel, and Las Vegas Have Gained Attention as International Travel Products. A Small Travel Agency with 30 Years of Business Experience Planned Travel Products That Could Be Win-Win Through Collaboration with a Local Travel Agency in Mongolia, and Successfully Made its Debut in the Funding Market by Attracting Supporters' Consensus on Wadiz. The Mongolia Travel Product Alone Received Approximately 40 Million Won in Funding, and Subsequently Presented Travel Products to Mongolia, Israel, Las Vegas and Other Destinations During July-August, Capturing the Attention of Supporters Seeking Unique Travel Destinations.
The Maker Who Presented Unique Travel Products Shared, “By Conveying the Detailed Strengths of a Small Travel Agency Through a Funding Story, We Achieved Meaningful Results with Travelers Ranging from Those in Their 20s to Their 50s”.
In August, Camping Supplies Such as ‘Tents’ and ‘Lanterns’ Attracted High Interest in the Outdoor Category. The ‘One-Touch Tent’ Product, Which Emphasized Easy Setup and 360-Degree Panoramic View Functionality, Ranked 1st in Real-Time Rankings After Project Launch and Achieved Cumulative Sales of 400 Million Won in Pre-Orders Only During the First Half of This Year.
Meanwhile, Wadiz' Fashion Category Showed Single-Digit Growth Compared to the Previous Month, and the Domestic Fashion Industry Also Showed Overall Decline in Operating Profit in the Second Quarter of This Year, With Analysis Showing Increased Outdoor and Travel Activities Instead of Slowing Fashion Consumption.
A Wadiz Official Said, “Along With Consistently Growing Outdoor Funding and Unique Travel Funding Featuring Detailed Differentiation, the Second Half of the Year Will Showcase Diverse Travel and Accommodation Funding That Offers Unique Experiences”.