Wadiz Strengthens 'Value-Tailored Curated Collections' Together with Small and Medium Enterprises

“Value-Tailored Curated Collections” Wadiz Strengthens Support for Small and Medium Enterprises 

- Conducting customized curated collections providing various benefits to small and medium enterprises more than 3 times per month 

- Expanding participation opportunities through themed curated collections such as ‘Wadiz Day’, ‘Early Bird Curated Collection’, ‘Category Focus Week’, and more

- Significantly supporting customized benefits including daily random coupons, teaser page provision, and exclusive advertising products 

Wadiz is increasing curated collections conducted together with small and medium enterprises to more than 3 times per month starting from the new year and actively providing customized benefits.

Wadiz, a lifestyle design crowdfunding platform, announced on the 16th that it has disclosed detailed schedules for the ‘2024 First and Second Half Curated Collections’. 

Starting from the new year, the curated collections that were previously conducted intermittently according to seasonal issues are being subdivided into ▲Wadiz Day ▲Early Bird Curated Collection ▲Category Focus Week, and actively supporting the funding success of small brands. 

‘Wadiz Day’ is conducted in all categories during the early part of each month when supporter inflow increases, providing full marketing support including ‘curated collection exclusive coupons’, ‘Kakao Talk push notifications’, ‘app main pop-ups’, and ‘app push notifications’. The ‘Early Bird Curated Collection’ held once per quarter is a curated collection held ahead of the curve targeting seasonal issues, with maximum year-round benefits added such as ‘daily random coupons’, ‘teaser page opening’, and ‘exclusive advertising products’ to maintain momentum. The ‘Category Focus Week’ is a weekly curated collection that concentrates firepower on supporters interested in specific categories by month, and with ‘Class and Tech Week’ coming in February, makers are currently being recruited.  

In particular, the ‘Blackbird Curated Collection’ held as part of the ‘Early Bird Curated Collection’ last November achieved high transaction amounts including a 205% increase in average transaction value per project and a 2.5x increase in daily average payment, receiving great response. The ‘Greenbird Curated Collection’, which will be held for the first time in the new spring, will be conducted from February 19 to February 23 across all categories, and makers wishing to participate can apply through the homepage by February 4.

A Wadiz official stated “Through the significantly strengthened curated collections of the new year, we expect acceleration in the challenges of more startups and the growth of small brands” and “We hope supporters will experience a variety of good quality products and services”.