Wadiz, January Winter Leisure Products Gain Popularity... Transaction Volume Grows 343% Compared to Previous Month

Wadiz, January Winter Leisure Products Gain Popularity… Transaction Volume Grows 343% Compared to Previous Month

- “Camping Even in the Middle of Winter” Winter Sports·Mobility Transaction Volume Increases 343% Compared to Previous Month

- Leisure·Outdoor Sector Also Rises 266%... Tents, Fire Pits, Sleeping Bags Drive Growth

Milder weather than usual has led to increased demand for winter outdoor and leisure activities.

Wadiz, a life design funding platform, announced that the number of supporters participating in winter leisure and outdoor funding increased 187% compared to the same period last month, significantly increasing category transaction volume.

As a result of tallying transaction amounts sold through Wadiz funding and pre-orders during the first and second weeks of January, sports·mobility grew 266% and leisure·outdoor grew 343% compared to the previous month. In particular, as demand surged for those wanting to enjoy winter outdoor activities, funding collection and sales of camping products rose across the board.

The easy-to-install ‘one-touch tent’ achieved funding in the hundreds of millions, and pre-order collection amounts for car mats, camping carts, and sleeping bags also achieved an average of 5,200% of target, generating average sales of 30 million won.

Winter leisure items also performed well on Wadiz Store, which sells successfully funded Wadiz products. During January 15th-16th, a ‘Winter Camping Leisure’ themed promotion was introduced, achieving 198% sales growth compared to the previous week (8th-9th). In particular, ‘Pet Dry Coat’, an outdoor jacket made by Grills Union, generated approximately 3 times the sales compared to the previous week during that period.

The growth in winter leisure and outdoor was driven by product curation focused on the preferences of the 25-39 age demographic, Wadiz's key customer target. This is the result of planning and presenting products worth tackling even in winter together with camping field makers who are creating explosive growth centered around spring and fall on Wadiz. As more makers launch new products through Wadiz funding each season, analysis shows that increasing exposure and customer inflow through field and season-specific promotions has also contributed to increased transaction volume.


A Wadiz spokesperson said, “Products that enhance quality of life are gaining great popularity among those enjoying winter leisure activities,” and added, “Going forward, Wadiz will continue to plan and present novel products that can satisfy customer preferences together with makers building brand fandom on Wadiz.”