Wadiz's 'Beauty Week Campaign' Success... Transaction Volume Grows 155% Year-over-Year
Wadiz‘s ‘Beauty Week Campaign’ Success… Transaction Volume Grows 155% Year-over-Year
- Beauty Campaign Sets Record with ‘All-Time High’ Participation, Total of 273 Funding and Store Projects
- ‘Personal Routine’, ‘Beauty Solution’, ‘Seasonal Beauty’ and Other Recent Beauty Trend Items
- Active Expansion of Marketing Support for SMEs through ‘Better Week’ Showcasing Category Trends Monthly
The ‘Better Week’ that Wadiz started this year is a category campaign that curates and introduces new and trendy products. It is held with a new category each last week of the month. It provides makers with target customer-focused marketing benefits, and supporters can experience more diverse and new projects in their areas of interest.
The first week campaign of January was held in the beauty category with the theme ‘Beauty Trends for a Better Everyday Life’.
According to Wadiz, the campaign held for 5 days from January 29 to February 2 saw a total of 273 funding and store projects participating, setting a record for the highest number of beauty campaign projects ever. Beauty transaction volume increased 155% compared to the same month last year, and beauty product-related search volume also increased 53%.
The top 3 best-selling products during the Beauty Week period were all ‘serums’. In particular, the brand ‘Simply Works’, which achieved a cumulative 1.7 billion won with a single serum product, conducted a pre-order project during the Beauty Week period and achieved over 400 million won in sales.
In addition to functional cosmetics, beauty devices and health functional foods that help with skin management also received attention. △Body massage devices △body gua sha products achieved an average of 20 million won per project, and beauty items that can be easily managed at home gained popularity.
The success of this Better Beauty Week was effective due to product curation tailored to diversified customer needs and preferences. By analyzing recent beauty supporter trends and proposing 3 trends △Personal Routine △Beauty Solution △Seasonal Beauty, and effectively showcasing brands that match the concept.
During the event period, providing dedicated coupon packs and other benefits to supporters who usually have a strong interest in beauty products, and concentrated marketing by channel also increased traffic significantly, which was positive.
A Wadiz official said, “We established concentrated weekly campaigns by category to discover new makers and innovative products in various categories and introduce trends one step ahead of existing distribution channels,” and “We plan to continue supporting makers' achievements by introducing trend items that meet customer needs and propose a ‘Better Everyday Life’.”
Meanwhile, Wadiz plans to significantly expand category areas by field considering segmented preferences and put more focus on ‘Better Week’. In February, ‘Classes and Tech’, in March, ‘Fashion and Food’, etc., providing supporters with diverse brand experiences while supporting makers' challenges in the expanded category areas to continue.