Wadiz Achieves 18x Surge in Sales During Mobility Week with Innovative Mobility Products
Wadiz Achieves 18x Surge in Sales During Mobility Week with Innovative Mobility Products…
- Collapsible Canoes, Electric Bicycles, Digital Car Keys and Other Innovative Mobility Products Gain Popularity, New Payments Increase Over 28x
- Men in Their 30s and 40s Lead Popularity with Value-Conscious Consumption Trends… "Willing to Spend Despite Higher Unit Prices for Convenience"
- Will Provide More Opportunities for Automotive-Related 'Manufacturing Stronghold Companies' Struggling with Offline Distribution
As outdoor activities increase with the early summer heat, mobility-related products such as 'caterior (car interior)' and 'car picnic' that enhance quality of life are gaining popularity on Wadiz.
Wadiz, a lifestyles design crowdfunding platform (CEO Shin Hye-sung, www.wadiz.kr), announced on the 24th that it achieved success with high-price products such as canoes and bicycles during 'Mobility Week', resulting in sales that surged 18-fold compared to the same period last year.
Wadiz holds 'Category Week (Better week)' which provides concentrated benefits to makers and supporters in specific categories each month, and conducted 'Car Week (Better mobility Week)' from May 13-19.
The promotional event introduced approximately 130 projects in the automotive and mobility fields with ideas and product strength. This resulted in new payments increasing 28 times compared to the same period last year, generating explosive consumer response.
In particular, the launch of premium products priced at over 1 million won drove notable participation from consumers passionate about mobility. The success of the event is attributed to increased participation from Wadiz customers, centered on men in their 30s and 40s interested in automobiles and related products, who pursue rational consumption.
Notable success cases include collapsible canoes, digital keys, car mats, and electric bicycles. The 'Collapsible Canoe' achieved 80 million won in pre-orders with stability and reasonable pricing, and innovative mobility-related products such as 'Keyple', a digital key that enables driving without a car key, 'Car Mat' that helps maintain vehicle comfort for long-distance driving and camping in cars, and 'Electric Bicycle' that travels 100km on a single charge, gained attention for their innovative technology that enhances quality of life.
A Wadiz official stated, "Through this promotional event, we once again confirmed that there is significant demand for recent mobility technology and products," and added, "We will provide more opportunities for small business owners who have ideas and manufacturing capabilities but feel limited in offline distribution, and will showcase diverse innovative products that enhance quality of life."
Meanwhile, Wadiz has gained attention as a '0th-distribution channel' where startups and small business owners can verify market viability and secure new customers, and regularly holds customized promotional events providing various benefits each month.
In June, Wadiz is recruiting participating makers for 'Membership Week' and 'Beauty Week'. More details can be found through 'Wadiz Maker Center (makercenter.wadiz.kr/)'.