Wadiz Analyzes First Half Funding Trends... 'Membership, Kids, Goods' Stand Out

Wadiz Analyzes First Half Funding Trends… ‘Membership, Kids, Goods’ Stand Out

- Top 3 Funding 'Rising Categories' △Membership △Kids △Character·Goods
- Tech·Electronics Rank 1st by Project Openings (21%), Followed by Beauty (16%), Home & Living·Fashion (12%)
- Crowdfunding Categories Expanded from 17 to 139 at the Start of the Year, Diverse Makers Continue to Challenge  

Wadiz announced on the 1st that funding in the membership, kids, and goods sectors surged an average of 765% compared to the same period last year.  The rapid growth of service sectors like memberships and subscription services, as well as kids, character·goods projects, was driven by the company's strategy of segmenting categories to reflect customer preferences and trends.    

By expanding crowdfunding-eligible sectors from 17 to 139, encompassing both tangible and intangible fields, more makers—from small business owners and creators seeking new customers both online and offline—now have the opportunity to challenge crowdfunding.  

Based on Wadiz's analysis of first half funding pre-order payments, the sectors were divided into the most active funding areas and rapidly growing segments.

By project openings per category, Tech·Electronics (21%) took the top spot, followed by Beauty (16%), Home & Living (12%), and Fashion (12%). Notably, small home appliances led category growth. Supporters seeking rational consumption through products with outstanding performance relative to price—such as beam projectors and beauty devices—chose these products and achieved funding of 1.7 billion won and 1.3 billion won, respectively.

Among rapidly growing sectors, △Membership ranked 1st at 2,109%, followed by △Kids at 106% and △Character·Goods at 81%. The membership category, which was previously non-existent, gained significant popularity as small business owners operating photo studios and restaurants could offer reasonably-priced shop memberships. Shop owners could effectively promote online, while customers could make rational purchases, earning notable attention.

Additionally, various online subscription examples were conducted. A seasonal flower subscription service that sends fresh flowers monthly collected 170 million won, and IT news subscription funding attracted over 300 participants and raised 33 million won.

In the creative field, Ralph the Creator, the production company of 'The Simpsons', carried out a 'Limited Edition Pop Art Project' that draws caricatures of customers. With over 680 fans participating in the funding, it achieved 290 million won, which is 58,023% of the goal, creating a major buzz.

Meanwhile, Wadiz plans to actively support expanding the range of sectors available for funding and growing together. To this end, the company conducts specialized planning exhibitions by category each month, tailored to the benefits of small business owners and enterprises.  

A Wadiz official stated, “In the first half, the rapid growth in certain sectors became noticeable as a result of a category reorganization reflecting customers' segmented preferences,” and added, “We will continue to create Wadiz's differentiated crowdfunding ecosystem by reflecting market trends and makers' needs.”