'Hanwoo' Also Available Through Crowdfunding... Wadiz, "This Chuseok Gift Trend is Premium and Good Value"

‘Hanwoo’ Also Available Through Crowdfunding… Wadiz, “This Chuseok Gift Trend is Premium and Good Value”

- ‘Prepare for Chuseok Early’ Special Exhibition Opens, Premium Products Reflecting Trends from Practical to Luxury
- Popular Chuseok gifts include direct-from-origin shipments, health functional foods, and functional fashion and beauty products
- By September 6th, over 130 Early Bird Products with ‘Pre-Chuseok Delivery’ Available

Crowdfunding platform Wadiz announced on the 29th that following the opening of this year's Chuseok special exhibition, 'Hanwoo' and 'health functional foods' are dominating the top ranks, with Chuseok gifts that combine premium quality and good value gaining attention.

Based on the number of funding projects opened by category, the 'Food' category that includes direct-from-origin shipments and health functional foods accounted for 24% of the most projects, followed by functional fashion and beauty products (15%) which are great for family gifts, and home living products (15%) that include acupressure boards and pressure cookers.

In the Food category, direct-from-origin shipments, health functional foods, and dessert snacks accounted for 62% of the highest proportion. 'Hanwoo,' which is highly preferred as a holiday gift, is gaining popularity as it allows customers to purchase premium gift sets at reasonable prices through Wadiz pre-orders.  

Lotte's 'Marblenine Couple Grade 9 Hanwoo Set' received 10 million won in orders on its first day of opening through Wadiz pre-orders.

This year, practical dessert and snack gifts are also popular. 'Injeolmi Red Ginseng Slice,' presented through Wadiz crowdfunding, exceeded 20 million won on the day the project opened and is attracting great interest. Additionally, the premium herbal pills in the 60,000 won range, which were developed by a practicing herbal medicine expert and gained attention, surpassed 200 million won in funding.

Influenced by high inflation, an increasing number of customers are seeking products that offer both high-quality premium appeal and good value (satisfaction relative to price).

Among fashion items, functional athletic shoes that help maintain proper posture are gaining attention. Over 4,000 people have pre-registered for notifications for the funding opening today (29th), signaling a 100-million-won-level funding achievement. Additionally, the heated mat project presented for those preparing for Chuseok camping achieved 8,900% above its target goal, surpassing 44 million won.

“Wadiz is always one step ahead in planning special exhibitions to consider the reward period in pre-order style crowdfunding, allowing customers to identify trends early,” said a Wadiz official, adding, “This year's Chuseok gifts are particularly gaining popularity, especially health-related products that offer both premium and practical value.”

Meanwhile, Wadiz's 'Prepare for Chuseok Early - A Warm and Gracious Hangawi' special exhibition runs until September 6th, and exclusive coupons for the exhibition are also provided.