"Black Spoon Chef" Craze...Fine Dining Industry Paying Attention to 'Crowdfunding'

"Black Spoon Chef" Craze...Fine Dining Industry Paying Attention to 'Crowdfunding'

"Can Improve Profitability Through Membership Card Presales, Subscription Pass Presales, etc."

[iNews24 Reporter Song Dae-sung] As the cooking competition program "Black Spoon Chef" aired on Netflix becomes a hit, interest in fine dining has also increased. The restaurants of the chefs who appeared on the show are still popular, with reservations already booked for months ahead.

According to related industries on the 19th, most domestic fine dining restaurants are reportedly in a structure where it is difficult to expect profits. Since fine dining restaurants have a strong image of being visited on special occasions such as anniversaries, restaurant owners have no choice but to constantly think about how to attract new customers. Additionally, massive fixed costs such as ingredient costs, labor costs, and rent are cited as high barriers to restaurant operations.

Because of this, 'crowdfunding' is attracting attention overseas as an alternative for fine dining restaurant monetization.

In nearby Japan, the crowdfunding platform 'Makuake' is already gaining popularity with membership funding for premium and private restaurants. A distinguishing feature is that this funding includes a private service that only shares the restaurant address with customers who participate in the funding.

(Abridged)

 According to the crowdfunding platform Wadiz, recently 'preorder' where customers reserve restaurant usage rights in advance has been gaining popularity. This is because store owners can presell membership cards, subscription passes, etc., allowing customers to purchase membership cards that can be used at fine dining, cafes, and other establishments at reasonable prices.

A Wadiz official explained, "Usage rights and membership funding are an opportunity for small business owners struggling with customer acquisition to secure sales all at once."

/Reporter Song Dae-sung (snowball@inews24.com)

https://www.inews24.com/view/1784866