Wadiz Beauty Funding Up 20%… Nurturing Promising K-Beauty Brands
Beauty Funding Amount Per Person Up 52%
Brands Cultivated Through Free Education · Marketing
[Edaily Reporter Kyung-eun Kim] Wadiz, the funding platform, announced on the 20th that the number of beauty funding campaigns opened last year increased by 20%. The beauty funding amount per person also grew by 52%.
(Photo = Wadiz)
In Wadiz's beauty category, the beauty funding amount per person is 106,000 KRW, which is more than 4.5 times higher compared to other online beauty platforms.
In the Wadiz beauty category last year, 2,000 new products were introduced annually, a 50% increase compared to two years prior.
Wadiz has announced plans to strengthen support for rapidly growing beauty brands, particularly startups and small-to-medium enterprises. The company provides comprehensive support through funding, helping brands debut new products and acquire early customers and fan bases to drive sales growth.
To this end, Wadiz will continue to offer category special exhibitions featuring free education and marketing benefits for beauty brands in the first quarter of this year. On the 21st, a free seminar titled ‘2025 Beauty Success Trends’ will be held. Any beauty brand can attend the education online. A Wadiz beauty specialist PD who has successfully raised a cumulative 13 billion KRW in funding will speak, sharing practical know-how including the common traits of successful beauty campaigns and this year's beauty trends.
Starting March 20, Wadiz will hold the beauty category special exhibition ‘Rising Beauty in Wadiz.’ Up to 15 benefits will be provided, including free marketing perks and reference materials to drive brand sales growth. Brands wishing to participate in the exhibition can apply at the ‘Wadiz Maker Center’ by March 4th.
A Wadiz representative stated, “We will achieve mutual growth through marketing support tailored to small and emerging brands,” adding, “Wadiz plans to build its service not only in the domestic beauty market but also as a channel where global users can experience K-beauty first, thereby supporting the export of K-beauty brands within the first half of the year.”
Kyung-eun Kim (gold@edaily.co.kr)