"We Successfully Raised 1.5 Billion Won in Funding" Wadiz Advertising Service, a Growth Platform for Emerging Brands

"We Successfully Raised 1.5 Billion Won in Funding" Wadiz Advertising Service, a Growth Platform for Emerging Brands

- Brand Transaction Volume Using Wadiz Advertising Service Exceeded 172 Billion Won Annually... More Than 10 Billion Won Increase Year-over-Year
- Service Diversification Tailored to Customer Demand and Improved User Experience Proved Effective... Continuous Enhancement of Usability

Wadiz is seeing the fruits of programs supporting the growth of emerging brands to expand the funding ecosystem. In particular, brands utilizing Wadiz's advertising service are showing rapid transaction volume growth. The funding platform Wadiz announced that the total transaction volume (GMV) of projects using advertising services last year reached 172 billion won, an increase of more than 10 billion won compared to the same period last year. 

As the proportion of brands using the advertising service increased by 30% compared to the previous year, service diversification tailored to customer demand and improved user experience proved effective.

Wadiz's advertising service has provided customized services for makers so that emerging brands can achieve sales growth through effective marketing. In June last year, it launched an integrated advertising center to increase ease of use so that anyone can utilize advertising services easily and quickly. Additionally, it is continuously providing services that meet customer demand, such as diversifying advertising products and hosting Meta seminars. 

Recently, it is also strengthening advertising consulting that helps brands exceed their funding goals by establishing a new strategic project support program.

A representative example is the brand 'Seolarethe' which introduced premium shwang hwa hwang. This brand participated in a strategic project with a funding goal of 300 million won and achieved cumulative funding of 1.5 billion won. This achievement was made in just 4 months after Seolarethe first showcased its funding on Wadiz, which is unprecedented in the health functional food sector. 

Jang So-hyun, Executive Director of Seolarethe, said "By being selected for the Wadiz strategic project, we were able to achieve more than 5 times the target through efficient advertising." He added, "The Wadiz advertising team helped us like one team to achieve the best results within a limited budget, and I want to emphasize that they are an organization that proposes and implements appropriate strategies to support makers' success."

Sung Eun-sil, Executive Director of Wadiz's Advertising Business Team, said "High transaction volume projects show a common pattern of balancing targeted advertising, display advertising, and push advertising" and "Going forward, we will continue to provide efficient marketing opportunities to lay the groundwork for the growth of emerging brands."

Meanwhile, Wadiz will hold a "2025 Wadiz X Meta" seminar on February 21st with the theme of "Growth Roadmap Connecting Makers and Supporters." This online seminar is open to any brand that wants to take on the challenge of funding, and participation can be made by applying on the Wadiz Maker Center homepage.