Wadiz launches 'Wadiz Edition' reflecting customer feedback… Sold out in 3 days
Wadiz launches 'Wadiz Edition' reflecting customer feedback… Sold out in 3 days
- Wadiz Store launches 'Wadiz Edition' in collaboration with funding makers… debuts first product with hot spring water shower filter
- 1,300 units sold out in 3 days of launch, achieved 100 million won in sales followed by pre-orders
- Plans to launch new Wadiz Edition products each month reflecting supporter feedback… beauty, kitchen appliances, electronics, and more
Wadiz announced a successful launch of its new brand business collaborating with emerging brands and small business owners.
Wadiz, a funding store platform, announced on the 6th that its first product of the 'Wadiz Edition' developed together with makers sold out in 3 days, achieving 100 million won in sales.
Wadiz Edition is a brand that introduces new products developed in collaboration with funding makers. The distinctive feature is that the Wadiz Store MD collects feedback from supporters who participated in the funding to plan the product's 'Better point' and reflects it in product development.
Brands launching Wadiz Edition can exclusively release new products reflecting the opinions of funding supporters from channels where they have built an initial fan base. In particular, for emerging brands lacking in-house marketing or advertising resources, collaboration with Wadiz experts is a major advantage as it allows them to expect sales growth.
As the first new product of Wadiz Edition, we introduced 'Hot Spring Water Shower Filter' developed with Sullab, a hot spring water skincare specialty brand. This product received attention before launch as it improved the shower filter capacity, which was an additional request from supporters during the previous funding. It demonstrated high interest, with over 5,000 customers requesting notifications before sales began.
As a result, 1,300 units of the first batch sold out in 3 days of sales at Wadiz Store, and pre-orders are currently continuing. The first phase sales revenue was 100 million won, achieving more than double the sales compared to Sullab's December fundraising results (41 million won).
This achievement appears to have been influenced by the recent spread of the 'Modisumer' trend in the distribution industry. Modisumer refers to consumers who recreate products in their own way, reflecting a consumption trend with high consumer involvement in product development.
A Wadiz Store representative said, "We plan to launch new Wadiz Edition products reflecting supporter opinions each month," and "We are preparing product lineups featuring supporters' lifestyles including beauty, kitchen appliances, and electronics." They added, "We plan to support emerging brands debuting through funding to achieve sales growth with Wadiz and ultimately expand globally together."
Meanwhile, Wadiz is preparing to launch its global funding service in the first half of the year. Through this, it aims to take the lead in 'K-funding exports' together with emerging brands and small business owners in diverse fields such as K-beauty, fashion, and food.