Wadiz Partners with Meta Korea to "Support SME Global Expansion Success"

Wadiz Partners with Meta Korea to "Support SME Global Expansion Success"   

- Providing effective targeted advertising solutions for makers entering overseas markets through Wadiz Funding
- Plans to actively collaborate on joint investment in campaign operations and efficiency improvement, maker education seminars, and more

Wadiz has partnered with Meta Korea to support the successful global market entry of domestic emerging and small brands. Wadiz announced on the 3rd that it has signed a strategic partnership with global tech company Meta regarding global targeted advertising.

Both companies agreed to actively collaborate in supporting successful overseas market entry for domestic brands through crowdfunding, by advancing global targeted advertising that combines Wadiz's advertising platform with Meta's social media.

Wadiz and Meta Korea have been collaborating for three consecutive years to support effective targeted advertising marketing for domestic makers conducting crowdfunding.

Last year, Wadiz achieved a milestone of over 5 million "notification requests" and "funding payment conversions" in 2024 alone through "Wadiz Biz Center," which supports makers in directly managing SNS targeted ads. Notably, 98% of makers who achieved funding of 50 million KRW or more were found to have received practical assistance by utilizing targeted advertising through Wadiz Biz Center.

This year's collaboration focuses on overseas market entry for domestic small brands. As Wadiz plans to launch its global service in the first half of the year, domestic small brands looking to target overseas markets are expected to be the key beneficiaries of this collaboration.

To this end, both companies plan to cooperate in multiple areas, including △joint investment for country-specific targeted ad operations and campaign efficiency improvement △collaborative programs to achieve goals  △support for maker-targeted education seminars, and more.  

Wadiz CEO Shin Hye-seong stated, "Through this collaboration with Meta, we plan to strengthen sophisticated targeted advertising strategies and marketing support to help domestic emerging and small brands successfully establish themselves in the global market," adding, "Beyond improving domestic advertising performance, we will do our best to lay the groundwork for makers' growth by providing marketing solutions that offer practical assistance all the way through overseas market entry and establishment."

Meta Korea CEO Kim Jin-a expressed her expectations and aspirations for the collaboration with Wadiz, stating, "Actively supporting domestic SMEs to grow through overseas expansion is a role that Meta as a platform considers important."