Wadiz Opens 'Spring Celebration Campaign' ··· From Outdoor Essentials to Family Month Gifts with Diverse Benefits
Wadiz Opens 'Spring Celebration Campaign' ··· From Outdoor Essentials to Family Month Gifts with Diverse Benefits
- Spring Items with Seasonal Feel and Practicality - Over 580 Varieties
- Spring, Camping and Travel Peak Season ··· Sports, Outdoor, and Travel Categories Account for 30% of Annual Transaction Volume from April to June
- 'Early Bird' Customers Preparing for Family Month Gather ··· Gifts like Agarwood Pills and Car Seats Gain Popularity
Funding Store Platform Wadiz (CEO Shin Hye-seong, www.wadiz.kr) is running the spring campaign 'Welcome Spring' until the 16th (Wednesday).
The campaign consists of five themes: △Spring Styling △Spring Outing △Gifts for Parents △Gifts for Children △Gifts for Adults. It features a diverse range of categories from camping, sports, and outdoor products to beauty, food, and kids' items, with the distinctive characteristic of exclusive Wadiz products and limited benefits.
As the season for outdoor activities becomes more active, related items are drawing particular attention. In fact, according to Wadiz, the funding amount for sports, outdoor, and travel categories from April to June over the past three years has accounted for the highest proportion annually, recording over 30% of total funding.
The convenient food 'Perello Olive Canned Goods' offered at up to 29% discount and the camping essential 'Wireless Smart Portable TV' with 5-year free A/S warranty each secured over 4,000 pre-notification applicants and raised expectations. The 'Tongyeong Hansan Marina Resort Exclusive Special Price Voucher' discounted up to 49% and the 'Running Goggles' by WTD and athlete Kim Min-jee exclusively unveiled on Wadiz recorded over 1,000 pre-notification applications. The 'Bluetooth Speaker' featuring Loewe and Real Madrid's Mbappé surpassed 10 million won in funding just two days after opening at a 40% discount.
In spring, as yellow dust and fine particulate matter become severe, skin care products are also gaining popularity. Mediviti's 'Pearl Ampoule' for freckle and pore improvement and AnotherNature's 'Wine Lighter Ampoule' with antioxidant benefits each offered up to 71% and 60% discounts, attracting over 3,000 pre-notification applicants before opening.
As Family Month approaches, 'early bird' consumers preparing gifts in advance have also been visiting. The vitality food 'Condensed Agarwood Pills' for parents achieved 70 million won in funding just two days after opening, and the Volvo official partner 'Axkid's Car Seat' for children surpassed 100 million won just three minutes after opening.
A Wadiz official said, "This campaign consists of funding products that can complete a vibrant day as the season with increased outdoor activities such as outings, sports, and leisure arrives," and added, "From Family Month gifts to various items that add joy to spring days, you'll be able to find products at Wadiz that make your daily life even more vibrant."